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Boy those wacky Beasleys...
- Thread starter Wexler
- Start date
E
eGillCVI
Guest
<font size=4>What are you talking about?!</font size>
> Hmmmm, can't seem to get Wired 96.5 in today. Geeee, I
> wonder what is happening.
>
> Bye bye Rocco, can't say we hardly knew you.
> Hmmmm, can't seem to get Wired 96.5 in today. Geeee, I
> wonder what is happening.
>
> Bye bye Rocco, can't say we hardly knew you.
> What are you talking about?!
>
> > Hmmmm, can't seem to get Wired 96.5 in today. Geeee, I
> > wonder what is happening.
> >
> > Bye bye Rocco, can't say we hardly knew you.
>
Seriously? No one else heard "static" on Wired this morning from 6a-10a? Man, Wired really is the second most insignificant FM station in Philly (the Beat being el numero uno).
Rocco is out. New morning show is in, not sure when it starts.
>
> > Hmmmm, can't seem to get Wired 96.5 in today. Geeee, I
> > wonder what is happening.
> >
> > Bye bye Rocco, can't say we hardly knew you.
>
Seriously? No one else heard "static" on Wired this morning from 6a-10a? Man, Wired really is the second most insignificant FM station in Philly (the Beat being el numero uno).
Rocco is out. New morning show is in, not sure when it starts.
E
eGillCVI
Guest
They played static in place of the morning show? Geez...why didn't they just simulcast Chio's show?
> Seriously? No one else heard "static" on Wired this morning
> from 6a-10a? Man, Wired really is the second most
> insignificant FM station in Philly (the Beat being el numero
> uno).
>
> Rocco is out. New morning show is in, not sure when it
> starts.
>
> Seriously? No one else heard "static" on Wired this morning
> from 6a-10a? Man, Wired really is the second most
> insignificant FM station in Philly (the Beat being el numero
> uno).
>
> Rocco is out. New morning show is in, not sure when it
> starts.
>
B
BobAltimari
Guest
> They played static in place of the morning show? Geez...why
> didn't they just simulcast Chio's show?
>
> > Seriously? No one else heard "static" on Wired this
> morning
> > from 6a-10a? Man, Wired really is the second most
> > insignificant FM station in Philly (the Beat being el
> numero
> > uno).
> >
> > Rocco is out. New morning show is in, not sure when it
> > starts.
> >
>
Was it off altogether or running a dead carrier?
And, then again, who the "F" cares????<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
> didn't they just simulcast Chio's show?
>
> > Seriously? No one else heard "static" on Wired this
> morning
> > from 6a-10a? Man, Wired really is the second most
> > insignificant FM station in Philly (the Beat being el
> numero
> > uno).
> >
> > Rocco is out. New morning show is in, not sure when it
> > starts.
> >
>
Was it off altogether or running a dead carrier?
And, then again, who the "F" cares????<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
E
Ethel
Guest
> They played static in place of the morning show? Geez...why
> didn't they just simulcast Chio's show?
>
> > Seriously? No one else heard "static" on Wired this
> morning
> > from 6a-10a? Man, Wired really is the second most
> > insignificant FM station in Philly (the Beat being el
> numero
> > uno).
> >
> > Rocco is out. New morning show is in, not sure when it
> > starts.
> >
>
I know a station that played a hearbeat for a day before they signed on with a new rock format.. Who wants to hear that all day..but they did it .
Sounds like a stunt to introduce a new morning show or maybe a contest.
Has Rocco turned up missing in promos too?
> didn't they just simulcast Chio's show?
>
> > Seriously? No one else heard "static" on Wired this
> morning
> > from 6a-10a? Man, Wired really is the second most
> > insignificant FM station in Philly (the Beat being el
> numero
> > uno).
> >
> > Rocco is out. New morning show is in, not sure when it
> > starts.
> >
>
I know a station that played a hearbeat for a day before they signed on with a new rock format.. Who wants to hear that all day..but they did it .
Sounds like a stunt to introduce a new morning show or maybe a contest.
Has Rocco turned up missing in promos too?
> Man, Wired really is the second most
> insignificant FM station in Philly
Wired is beating:
WPHI
WSNI
WPPZ
WBEN
and it is STILL getting more than DOUBLE what "Da Point" was getting.
Why aren't you calling "Ben" and "Sunny" insignificant?
> insignificant FM station in Philly
Wired is beating:
WPHI
WSNI
WPPZ
WBEN
and it is STILL getting more than DOUBLE what "Da Point" was getting.
Why aren't you calling "Ben" and "Sunny" insignificant?
E
eGillCVI
Guest
> I know a station that played a hearbeat for a day before
> they signed on with a new rock format.. Who wants to hear
> that all day..but they did it .
>
> Sounds like a stunt to introduce a new morning show or maybe
> a contest.
> Has Rocco turned up missing in promos too?
I think we all know of stations that have done that sort of stunting. It's one thing when you are doing a wholesale flip but if you're just tweaking the format, you definitely don't want to totally turn off your established audience by running hours of sound effects! And in Wired's case, it's even worse: They were apparently only doing it for a particular part of the day! Maybe it generated some buzz (most likely only with geeks like us on boards like this) but it still sent some established listeners over to Q102 for the morning.
> they signed on with a new rock format.. Who wants to hear
> that all day..but they did it .
>
> Sounds like a stunt to introduce a new morning show or maybe
> a contest.
> Has Rocco turned up missing in promos too?
I think we all know of stations that have done that sort of stunting. It's one thing when you are doing a wholesale flip but if you're just tweaking the format, you definitely don't want to totally turn off your established audience by running hours of sound effects! And in Wired's case, it's even worse: They were apparently only doing it for a particular part of the day! Maybe it generated some buzz (most likely only with geeks like us on boards like this) but it still sent some established listeners over to Q102 for the morning.
> > Man, Wired really is the second most
> > insignificant FM station in Philly
>
> Wired is beating:
> WPHI
> WSNI
> WPPZ
> WBEN
>
> and it is STILL getting more than DOUBLE what "Da Point" was
> getting.
>
> Why aren't you calling "Ben" and "Sunny" insignificant?
>
Because in this very rare case, ratings do not mean anything. Wired's audience comp is so undesirable that it does not matter if they were rated #1. Wired is 55% urban and teen dominant. Not too many advertisers going for that. You are either "urban" in which you get dedicated "urban" dollars and then some "general market", or you are "general market" - like Q102. I am pretty sure that the Q102 audience comp "mirrors" the market with 70% white, 20% AA, 10% other, that's part of the reason why they do so well.
WPHI is the MOST insignificant station on the FM dial. They are not that much cheeper than Power 99 for a significantly poorer product. In addition, they are the 4th of 4 stations that play almost the same exact format, which has been well documented here. They "made the switch" - yet AGAIN - 7 months ago with little to no impact. There is no compelling reason for an advertiser to buy The Beat.
At least WPPZ has a niche, FM gospel, and their audience turns the station on and leaves it on, forever. WBEN is actually doing very well with women so far, and WSNI is a less expensive alternative to WBEB. What might hurt WSNI is that BEN is doing well with women, so there would be two alternatives to BEB, but still it's not like the urban situation with Wired where there are 4 stations playing the same format.
Thus, The Beat #1, Wired #2, and I am sure the revenue reflects as such.
> > insignificant FM station in Philly
>
> Wired is beating:
> WPHI
> WSNI
> WPPZ
> WBEN
>
> and it is STILL getting more than DOUBLE what "Da Point" was
> getting.
>
> Why aren't you calling "Ben" and "Sunny" insignificant?
>
Because in this very rare case, ratings do not mean anything. Wired's audience comp is so undesirable that it does not matter if they were rated #1. Wired is 55% urban and teen dominant. Not too many advertisers going for that. You are either "urban" in which you get dedicated "urban" dollars and then some "general market", or you are "general market" - like Q102. I am pretty sure that the Q102 audience comp "mirrors" the market with 70% white, 20% AA, 10% other, that's part of the reason why they do so well.
WPHI is the MOST insignificant station on the FM dial. They are not that much cheeper than Power 99 for a significantly poorer product. In addition, they are the 4th of 4 stations that play almost the same exact format, which has been well documented here. They "made the switch" - yet AGAIN - 7 months ago with little to no impact. There is no compelling reason for an advertiser to buy The Beat.
At least WPPZ has a niche, FM gospel, and their audience turns the station on and leaves it on, forever. WBEN is actually doing very well with women so far, and WSNI is a less expensive alternative to WBEB. What might hurt WSNI is that BEN is doing well with women, so there would be two alternatives to BEB, but still it's not like the urban situation with Wired where there are 4 stations playing the same format.
Thus, The Beat #1, Wired #2, and I am sure the revenue reflects as such.
G
gethigh
Guest
Re: Boy those wacky Beasleys...SUCK!
> > They played static in place of the morning show?
> Geez...why
> > didn't they just simulcast Chio's show?
> >
> > > Seriously? No one else heard "static" on Wired this
> > morning
> > > from 6a-10a? Man, Wired really is the second most
> > > insignificant FM station in Philly (the Beat being el
> > numero
> > > uno).
> > >
> > > Rocco is out. New morning show is in, not sure when it
> > > starts.
> > >
> >
>
> Was it off altogether or running a dead carrier?
>
> And, then again, who the "F" cares????
>
Yeah right, whether 96.5 is going by the wayside or Rocco show is getting canned it's all good news. Philly doesn't need 4....count them FOUR urban stations all playing basically the same songs.
> > They played static in place of the morning show?
> Geez...why
> > didn't they just simulcast Chio's show?
> >
> > > Seriously? No one else heard "static" on Wired this
> > morning
> > > from 6a-10a? Man, Wired really is the second most
> > > insignificant FM station in Philly (the Beat being el
> > numero
> > > uno).
> > >
> > > Rocco is out. New morning show is in, not sure when it
> > > starts.
> > >
> >
>
> Was it off altogether or running a dead carrier?
>
> And, then again, who the "F" cares????
>
Yeah right, whether 96.5 is going by the wayside or Rocco show is getting canned it's all good news. Philly doesn't need 4....count them FOUR urban stations all playing basically the same songs.
Re: Boy those wacky Beasleys...SUCK!
> Yeah right, whether 96.5 is going by the wayside or Rocco
> show is getting canned it's all good news. Philly doesn't
> need 4....count them FOUR urban stations all playing
> basically the same songs.
>
4? Where do you get 4 from? Last time I checked there was 3!
WPHI
WRDW
WUSL
> Yeah right, whether 96.5 is going by the wayside or Rocco
> show is getting canned it's all good news. Philly doesn't
> need 4....count them FOUR urban stations all playing
> basically the same songs.
>
4? Where do you get 4 from? Last time I checked there was 3!
WPHI
WRDW
WUSL
E
eGillCVI
Guest
4 stations?
What is this mysterious 4th station people keep talking about? Please don't tell me they're talking about Q102. Q102 is a Mainstream CHR format and they share a lot of songs with the Urban stations because Urban is what's most popular right now.
In addition, I believe WPHI and WRDW are sort-of wishy-washy formats which will move away from the Urban product as soon as its popularity wanes. Power would stick with it because they are an Urban CHR by definition. WPHI and WRDW are really CHR's which are trying desperately to find just the right balance between the Urban format and the Rhythmic format.
I can see how people might think WPHI, WRDW, and WUSL share a single format--although they actually don't--but Q102 most certainly can't be included in the same column. So...what is this 4th station people keep mentioning?
What is this mysterious 4th station people keep talking about? Please don't tell me they're talking about Q102. Q102 is a Mainstream CHR format and they share a lot of songs with the Urban stations because Urban is what's most popular right now.
In addition, I believe WPHI and WRDW are sort-of wishy-washy formats which will move away from the Urban product as soon as its popularity wanes. Power would stick with it because they are an Urban CHR by definition. WPHI and WRDW are really CHR's which are trying desperately to find just the right balance between the Urban format and the Rhythmic format.
I can see how people might think WPHI, WRDW, and WUSL share a single format--although they actually don't--but Q102 most certainly can't be included in the same column. So...what is this 4th station people keep mentioning?
B
BobAltimari
Guest
Re: Boy those wacky Beasleys...SUCK!
> > Yeah right, whether 96.5 is going by the wayside or Rocco
> > show is getting canned it's all good news. Philly doesn't
> > need 4....count them FOUR urban stations all playing
> > basically the same songs.
> >
>
> 4? Where do you get 4 from? Last time I checked there was
> 3!
>
> WPHI
> WRDW
> WUSL
>
Maybe he's trying to lump in WIOQ. and, let's face it.....the suburban CHRs (B104, WPST and WSTW) are more mainstream. So,I'd call them urban #4.
One too many, kids!<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
> > Yeah right, whether 96.5 is going by the wayside or Rocco
> > show is getting canned it's all good news. Philly doesn't
> > need 4....count them FOUR urban stations all playing
> > basically the same songs.
> >
>
> 4? Where do you get 4 from? Last time I checked there was
> 3!
>
> WPHI
> WRDW
> WUSL
>
Maybe he's trying to lump in WIOQ. and, let's face it.....the suburban CHRs (B104, WPST and WSTW) are more mainstream. So,I'd call them urban #4.
One too many, kids!<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
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