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Brandmeier - Mornings On WGN

Per Robert Feder's Twitter account. Jonathan Brandmeier starts Wednesday morning.
 
DToTheJ said:
Per Robert Feder's Twitter account. Jonathan Brandmeier starts Wednesday morning.

"Hello, WGN? This is 1985 calling. I want my morning man back." ;D

WGN - The new home for over-the-hill yuppies all over Chicagoland. I can't see this working out for very long. Brandmeier made his name on FM, and that was over 25 years ago. Does anybody think that his core audience will tune to AM 720 for anything but Cub games? After all, his heyday was in the '80s, and in 2011 he's about as relevant as Steve Dahl.
 
KeithE4 said:
DToTheJ said:
Per Robert Feder's Twitter account. Jonathan Brandmeier starts Wednesday morning.

"Hello, WGN? This is 1985 calling. I want my morning man back." ;D

WGN - The new home for over-the-hill yuppies all over Chicagoland. I can't see this working out for very long. Brandmeier made his name on FM, and that was over 25 years ago. Does anybody think that his core audience will tune to AM 720 for anything but Cub games? After all, his heyday was in the '80s, and in 2011 he's about as relevant as Steve Dahl.

Here's the important question: will he pull in more ratings than Jarrett? Sounds to me that it's a just a question of how much more.
 
I give Jarett an "A" for effort. A good broadcaster who tried hard, and arguably did a good job. Perhaps it's just me, but he just didn't seem to be a comfortable fit for Chicago. Obviously "imports" have come in and eventually acclimated quite nicely. But I think the traditional formula of letting someone from out of town take another time slot before being given morning drive probably made sense. It gave the newcomer time to learn the city and its nuances before being thrown into the "glare" of the key daypart.
 
cyberdad said:
I give Jarett an "A" for effort. A good broadcaster who tried hard, and arguably did a good job. Perhaps it's just me, but he just didn't seem to be a comfortable fit for Chicago. Obviously "imports" have come in and eventually acclimated quite nicely. But I think the traditional formula of letting someone from out of town take another time slot before being given morning drive probably made sense. It gave the newcomer time to learn the city and its nuances before being thrown into the "glare" of the key daypart.

Which is exactly how WGN did things before then. Wally Phillips came with Bob Bell to be a TV comedy team, but ended up by himself in the evenings. Bob Collins started out in the evenings. Spike in afternoon drive. John Williams in midday. But I guess Pig Virus wanted to make a statement. And what a statement it was. :)
 
I guess that it all depends on what Johnny B. does (or is allowed to do) on "the G". His '80s schtick won't fly on WGN, but his being a Chicago staple could be good for the station.
 
Weird, but I was okay with it, because I figured they were replacing McConnell. *sigh*

Greg Jarrett may not have been the perfect fit, but at least he's not an idiot.

Why keep McConnell? Does stupid really generate that much ratings?
 
Just read Feder's Johnny B Story. Good to know the critics in CHI are equal oppty. glasss half empty folks.....
if metheny had made the Johnny B move they would have been critical ..now they are critical of langmeyer/compton......they didn't like his first day.....
geeeeez..... read closely....
Ward Quaal and Wally Phillps are NOT coming back.....HELLOOOOOOO.
 
KeithE4 said:
"Hello, WGN? This is 1985 calling. I want my morning man back." ;D

WGN - The new home for over-the-hill yuppies all over Chicagoland. I can't see this working out for very long.

A few years back some well known commentator on economic times of our nation and the world observed that people are anxious to "get back to normal times" to which the commentator explained: "Get used to it folks. THIS IS the NEW normal."

We've been through a national economy that was super-heated and gave big rewards to those who dared ride the big surf waves within the economy, and that included re-inventing radio to match the rest of the nutso economy.

What would radio look like if the economy settled down to something representing the trends of the last 100 years, and radio adjusted itself to fit into that "normalized" economy. If a market like Chicago has enough operating audio channels to fill the dial, why wouldn't ONE of them actually program to over-the-hill yuppies? If younger families can no longer spend-spend-spend by using their home mortgage as some kind of bank machine, maybe over-the-hill yuppies could become a sought after audience on which to base a radio station.

Hell... even those a bit older than the over-the-hill yuppies may have more discretionary cash to spend than the current younger generation in this new economy. Given 20 to 25 years to study the situation, the radio business my recognize such a concept. ;D
 
Goat Rodeo Cowboy said:
Hell... even those a bit older than the over-the-hill yuppies may have more discretionary cash to spend than the current younger generation in this new economy. Given 20 to 25 years to study the situation, the radio business my recognize such a concept. ;D

The radio business is merely the tail being wagged by the ad agency biz dog.
 
cyberdad said:
Goat Rodeo Cowboy said:
Hell... even those a bit older than the over-the-hill yuppies may have more discretionary cash to spend than the current younger generation in this new economy. Given 20 to 25 years to study the situation, the radio business my recognize such a concept. ;D

The radio business is merely the tail being wagged by the ad agency biz dog.

I understand that.

My observation, my wish, my dream is that the ad agency is the tail being wagged by the evolving economy. I forget which business writer made this claim a couple of decades ago: "We are not living in normal times.... since the end of the depression of 1929. The world has never known an economy that just keeps going up and up and up and up. A normal economy (and the distribution of the resulting wealth) is in normal times.... very chaotic."

Even ad agencies and their clients could wake up some day in an economy where the younger demo is not the exclusive power house that devours all the goods we sell.

I'm not holding my breath expecting it to happen soon.
 
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