breaking BRW 103.3 to amp format, 60s-70s-80s to hd2

[HHH]

There's a truth to that. Really, don't we all know a 12 year old that plays Guitar Hero and reveres Led Zeppelin?

Yes, there are some young males who are into heavy, guitar hero "classic rock" like Zeppelin, Rush, Clapton, Jeff Beck, etc.

But that is WZLX territory (and may be part of what keeps their demos down a bit).

WODS didn't go there much. Most ex-WODS listeners seem to be lamenting not hearing stuff like The Four Seasons and "More Today Than Yesterday" by the Spiral Starecase. Tell me how many under 50s are clamoring for "In the Year 2525" or "Build Me Up Buttercup".

 

[MassMusicMan]

"Build Me Up Buttercup" remains a pop culture staple not only as a radio hit, but also for its use in commercials and movie trailers. I'll bite on Zager and Evans, but the former belongs on FM radio in 2012.

 

[DJbobo]

WODS didn't go there much. Most ex-WODS listeners seem to be lamenting not hearing stuff like The Four Seasons and "More Today Than Yesterday" by the Spiral Starecase. Tell me how many under 50s are clamoring for "In the Year 2525" or "Build Me Up Buttercup".

Magic 106-7 does a much better job with the whole "Build Me Up Buttercup" crowd.

 

[nd2023]

Hey, I liked "In The Year 2525" when I was 12 and I still like that song and other songs from the 50s, and I'm 24. Even my parents think 50s doo wop is old for them.

In the 50s, 60s, and 70s, AM radio was king and so everyone was listening to only a few stations playing rock and roll hits. There were no iPods, heck, there weren't even tape players, so all the music came from the radio and records. Hence, a whole generation got to hear the same station. An oldies station many decades later could appeal to that audience by playing 50s-70s hits. In the 80s, FM came along and that fragmented the audience and allowed different formats to thrive.

 

[bigtom101]

WODS didn't go there much. Most ex-WODS listeners seem to be lamenting not hearing stuff like The Four Seasons and "More Today Than Yesterday" by the Spiral Starecase. Tell me how many under 50s are clamoring for "In the Year 2525" or "Build Me Up Buttercup".

This 24 year old guy is hurting for more 50's & 60's - more classic oldies would be fine by me...along with the Otis Connor and Drake resing Oldies 103 jingles!

 

[raccoonradio]

David Tomm says the following on the WODS (old format) facebook:
"From everything I've heard, WODS's billing lagged far behind their ratings, even with the 6 week bump during the holidays with Christmas music. There's just not a lot of ad agency dollars going to formats targeting folks over 45. Plus, they had direct competition from WROR and several suburban FM's. Meanwhile Kiss and Jamn (both owned by the same company) have fifteen percent of all the radio audience in the city, and their listeners are in the age group that advertisers want. Eventually someone was going to challenge them, and CBS made the move with their least profitable property. Remember, radio is a business, and it needs to make money. We'll see how this works out for them, but this move was not a surprise."
http://www.facebook.com/WODSBoston

 

[Fenway1912]

Irony is WODS almost lasted 25 years with a format that had been spawned by WMEX, WBZ and mainly WRKO and it stayed in format far longer than the stations that inspired it.


I am 62 and honestly the music on Top 40 today is not me.

But I also think back how I forced my Dad to listen to WMEX or WBZ in the mid 60's - and he was a dedicated WHDH / WEZE listener.

I throw this out to the community

WRKO has a very small cume and mostly is Howie driven. Why not flip WRKO back to what they were 40 years ago - and then try to sell to the older demo.

 

[whdh1920]

Because that's smart and we know entercom isn't!!

 

[CTListener]

WRKO has a very small cume and mostly is Howie driven. Why not flip WRKO back to what they were 40 years ago - and then try to sell to the older demo.

Because if conventional wisdom is to be believed, nobody wants to sell to that demo, no matter how many listeners in the demo a station may attract. Entercom could try, but the agencies won't bite.

 

[spt87]

Entercom tried a few years ago in Buffalo flipping WWKB from business talk to 50's/60's/70's oldies and bringing back the original WKBW jingles and even a couple of the original, better known personalities. Even though it achieved better ratings than the talk format and seemed to have some pretty good sponser support, it only lasted a couple years and went back to talk.

There have been some other AMs that tried this oldies path over the last decade - KVI in Seattle, I think WCKY in Cincinnati, even WABC did an oldies show on weekends for quite a while. This type of radio has it's fans but apparently not enough to keep it going (too bad because I'm one of those fans). Maybe its just economy of scale - easier to bundle with other news/talk stations in the cluster or having a talk station compliments the music FMs when selling an ad package.