BREAKING: MY 102.5 FLIPS

[vchimpanzee]

II think they should move delilah to magic and put john tesh on 102.5.

Star 92.1 in Myrtle Beach took this musical approach a few years back (I don't think they continued with the oldest stuff) and John Tesh, who was already on late at night, replaced Delialah.

 

[carolinaradio]

Same old same old with 102.5. No new music, soft rock 70s songs are still in there, it's really starting to get stale. Since they changed their music and presentation, MAGIC has added more new songs than MY. Nothing Magic has added has been out of character for the format, either, and they don't claim to sound "fresh" Really pathetic. I wanted this station to do well, but if this is how they're going to run things, it won't last.

 

[awp69]

I agree. Overall, they still sound a bit "fresher" than Magic. But they really need to add some more currents and it almost seems like I've heard a bit more of the 70s slow stuff. Going from The Killers to Supertramp is not going to work. I also noticed that the DJs have now been emphasizing "variety". Ummm...I thought it was the "fresh" new stuff we were going to get. Not the kind of "variety" that still includes the stale soft AC staples of the past.

It's to the point where now I listen to the station to maybe hear a good song from the 80s or 90s (like R.E.M.) rather than for the "new" music. I don't mind hipper 80s and 90s songs. In fact, I like them. But I also like new music and want to hear more of it. But the soft 70s AC mixed in definately is not "fresh" by an means. And while I still listen, I flip everytime one of those comes on.

They're making big mistakes that could ultimately lead to their demise. And it's a real shame because I think they had a good possibility of making it as a hipper, Hot-leaning AC station.

 

[Scooter Lesley]

The Truth of the SKewth:
Hey, guys, MY's target is females...what they want. So, it's going to skew anything that bleeds seven days out of every month, and does not die, can't parallel park, and sits down to pee! You guys keep finding flaws, when it's not programmed for you. Any male listeners will simply be by defalt...or the banana peel of oppertunity. No, it's not for me, but I do see where they're going with it. However, if they foolishly go all Christmas on 11/15, it's all in vain, and in waste!
As I said before, MY has made one bold move, and nothing else.
That one swing alone...will win no game!

 

[carolinaradio]

I know both the Hot AC and AC formats very well and this is neither. It's a mess that even some females would probably not care for. I can not think of another AC or H/AC (and I've listened to tons) that sounds like this, and that's not a compliment to MY.

I agree. There was (and may could still be) so much more potential if they would go in a true Hot AC direction than what they are currently doing, but unfortunately, they're unwilling to change with this, just like with the AC format, and we see what happened to it. And they still have the same PD that ran the AC format in to the ground. Sad.

 

[freqdev]

men claiming to know what a woman wants. you could market that and make millions.

 

[carolinaradio]

OK, then tell me why there's no other AC or Hot AC station that sounds like WMYI? At least in a top 75 market? As I have said, I'm extremely familiar with both formats (esp. HAC) and know what works for the target. The PD couldn't program AC, now I question her abilities to program what they are doing now.

 

[Scooter Lesley]

Hang on here posters, and bare with me, as I explain a keen grasp of the obvious. I am somewhat amuzed that the lot of you can't see it.
Whatever MY's format is...I didn't say it was correct. I just stated that I see where they're going with it. That music selection & rotation is coming from a Corp PD or some hemroidal Consultant that is getting paid. The on site/here local PD is just following orders.
As I said, they have flipped format, and that's it...no second move!
They will get a lot of sampling because they're different. The same buzzy awareness if ROQ was to re-tool...past their same ol' 409 burnt songs. Without a set structure, an air staff, a promotions plan, and the decline of the all Christmas dive,...they will splash, but not swim!

 

[carolinaradio]

I'm not going to get worked up over them anymore. It's just best to accept that they won't get on the ball. I will just say that it is not being done properly and whoever is making the decisions, be it the PD, GM, corp, all 3, whatever, they don't know what they are doing. That is my opinion and we'll see what happens. As much as I like a lot of the 90s and 00s songs they play, I say it won't work if they continue this way. End of subject from my end.

 

[freqdev]

you gave in just like a man always does.

 

[awp69]

Don't think there's much more I can say either. But regardless of whether the target is male or female, I still think they don't know what they're doing. Is the same female that likes All-American Rejects really going to like when they play REO Speedwagon the next song? I seriously doubt it.

Sorry, but any soft AC from the 70s is going to be a turn off to either gender if they're trying to skew younger. Even if they aren't trying to skew younger, I don't know what age group would really like a vast majority of newer, hipper, more aggressive songs and still like the soft oldies. And even if there is someone there, it just sounds awful when thrown into MY's mix.

They don't even pay attention to song placement in regards to their promo spots. Nothing like hearing "This is the 'Fresh' new sound of MY 102.5" and then hearing "Bennie and the Jets". If that's fresh, start digging their grave.

 

[carolinaradio]

Don't think there's much more I can say either. But regardless of whether the target is male or female, I still think they don't know what they're doing. Is the same female that likes All-American Rejects really going to like when they play REO Speedwagon the next song? I seriously doubt it.

Sorry, but any soft AC from the 70s is going to be a turn off to either gender if they're trying to skew younger. Even if they aren't trying to skew younger, I don't know what age group would really like a vast majority of newer, hipper, more aggressive songs and still like the soft oldies. And even if there is someone there, it just sounds awful when thrown into MY's mix.

They don't even pay attention to song placement in regards to their promo spots. Nothing like hearing "This is the 'Fresh' new sound of MY 102.5" and then hearing "Bennie and the Jets". If that's fresh, start digging their grave.

Agree with everything you said. The station really is a trainwreck. CC made one mistake by not hiring a new programming staff. If the people could not program AC, what do they do...click their heels and now can program whatever kind of AC this is?

I heard a liner the other day promoting how "fresh" the station is compared to "sleepy Magic music" and then they play "Open Arms" or something along those lines. Huh? That's just one incident.

Unfortunately, I feel that they will not change. The station will crash, burn, and MY 102.5 will be history for good. CHR or classic hits would probably replace it. Like I said, I'm not going to get upset over it anymore.

 

[freqdev]

the room thought you were done with your last post. we're assuming that this is really really your last post. maybe not

 

[carolinaradio]

Sorry, I'll try to control myself. Sometimes, it's difficult to hold back, especially with a trainwreck like this. Perhaps it was an overstatement to say I won't comment at all

 

[awp69]

Sorry if I'm beating a dead horse. But I listened to 102.5 numerous times driving to places over the weekend and don't think I heard a SINGLE 70s song. I was pleasantly surprised. Maybe I just listened in at the right times.

Then today came and with the little time I spent in the car, I've already heard THREE. And, yes, even though it's technically from the 80s, for God's sake, just how can they say that "Total Eclipse of the Heart" is better than the "slow, stale Magic". It's exactly that - SLOW and STALE!

Anyway, unless I just got lucky over the weekend, I'm starting to wonder if they mix some older and slower songs in during the week just so Delilah doesn't stick out like a sore thumb. Maybe if they ever get around to dumping her they'll dump the 70s crap with her (don't get me wrong, there's some 70s songs I used to like, but I'm tired of them and they certainly don't belong on the "fresh" 102.5).

I'm a hypocrite because I'll still continue to listen only because there isn't much else that I can stand in the Upstate.

 

[vchimpanzee]

Don't think there's much more I can say either. But regardless of whether the target is male or female, I still think they don't know what they're doing. Is the same female that likes All-American Rejects really going to like when they play REO Speedwagon the next song? I seriously doubt it.

Sorry, but any soft AC from the 70s is going to be a turn off to either gender if they're trying to skew younger. Even if they aren't trying to skew younger, I don't know what age group would really like a vast majority of newer, hipper, more aggressive songs and still like the soft oldies. And even if there is someone there, it just sounds awful when thrown into MY's mix.

I will agree with you there.

And yet 98.7 Simon plays "everything". While they may have reversed their old format--hot AC with some oldies--it's now mostly classic hits, some soft, with some hot AC and even some really off-the-wall stuff like metal or rap occasionally. And it's doing very well ratings-wise. With the monthly results they were no. 1 once.

So it can be done.

 

[awp69]

I will agree with you there.

And yet 98.7 Simon plays "everything". While they may have reversed their old format--hot AC with some oldies--it's now mostly classic hits, some soft, with some hot AC and even some really off-the-wall stuff like metal or rap occasionally. And it's doing very well ratings-wise. With the monthly results they were no. 1 once.

So it can be done.

Haven't heard Simon, but it sounds a lot like the old Charlie FM that I think lasted like three months in Greenville. I honestly liked Charlie. Yes, they played "everything" including some oldies, but there was a quirkiness and hipness about the station that just made it work. You never knew what they were going to play next -- a hard rock alternative song from the 90s or a theme song from a 60s TV show. Yes, it was one of those pre-programmed, no DJ stations like many other cities have (Dave FM or whatever). But it still somehow felt fresh.

I can't compare Charlie to what my 102.5 is doing. They aren't quirky. And you can pretty much judge what they're going to play -- a good percentage of Hot AC mixed with older stuff that I wouldn't classify as "hip" whatsoever.

While I'd still like a good straight Hot AC station here, I think Charlie even would have done a lot better if it was given a chance on a frequency that already had at least some built in following.

 

[carolinaradio]

Sorry if I'm beating a dead horse. But I listened to 102.5 numerous times driving to places over the weekend and don't think I heard a SINGLE 70s song. I was pleasantly surprised. Maybe I just listened in at the right times.

Then today came and with the little time I spent in the car, I've already heard THREE. And, yes, even though it's technically from the 80s, for God's sake, just how can they say that "Total Eclipse of the Heart" is better than the "slow, stale Magic". It's exactly that - SLOW and STALE!

Anyway, unless I just got lucky over the weekend, I'm starting to wonder if they mix some older and slower songs in during the week just so Delilah doesn't stick out like a sore thumb. Maybe if they ever get around to dumping her they'll dump the 70s crap with her (don't get me wrong, there's some 70s songs I used to like, but I'm tired of them and they certainly don't belong on the "fresh" 102.5).

I'm a hypocrite because I'll still continue to listen only because there isn't much else that I can stand in the Upstate.

I've noticed that on the weekend, as well, for quite a while. I hear older stuff early in the morning, but I don't hear it as much in the afternoon on the weekends. I don't really think 102.5 is much more upbeat than 98.9, to be honest.
A lot of mainstream AC stations are getting out of the 70s, so I think a "fresh" AC should definitely be done with that decade, but like I said, I don't really care what they do anymore
Seems to me they would just drop Delilah if it came to having to alter the playlist to fit her show. I may be mistaken, but I believe she offers a Hot AC feed.
Had to check, and naturally, no new currents have been added in weeks :

I listen to it because there isn't anything else. The only formats here that are covered and executed well are country and gospel...goes with the territory, I suppose. I was in Savannah and Jacksonville a couple of weeks ago and was in awe at how much better their radio was than it is here. More variety. I liked Charlie FM also.

 

[freqdev]

i liked charlie fm says a lot.

 

[carolinaradio]

i liked charlie fm says a lot.

Saying you like most anything in this pathetic market says a lot.