I'm sure they do. Problem is, your P2's are P2’s for a reason, and that reason is often that you play too many songs they don’t like. Finding the right balance between two stations is easier on paper than in practice. To keep your P1's, you can't add songs from the other station they don’t like, and keeping songs your P2's don’t like won't make them P1's.
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BREAKING NEWS!...Star 102.5 sold in Buffalo
- Thread starter Tall Thin One
- Start date
I'm sure they do. Problem is, your P2's are P2’s for a reason, and that reason is often that you play too many songs they don’t like. Finding the right balance between two stations is easier on paper than in practice. To keep your P1's, you can't add songs from the other station they don’t like, and keeping songs your P2's don’t like won't make them P1's.
While Buffalo is a diary market, there is one important thing we see from the PPM: P1 status is not constant. In larger markets, the average person has two to three favorites, and they come and go as P1 over weeks and months. Very few people are P1 to the same station constantly.
S
stanley
Guest
So the speculation about 107.7 going with is false ?
Things are still in motion, witness yesterday in Houston. Lots of pieces of the puzzle are yet to be positioned.
With few and minor exceptions, this thread has been most interesting and informative. The 107.7 signal may be on the Audacy cutting block, but at this writing, it looks like the frequency will remain with Audacy (there ... that's the kiss of death ... like putting away your snowblower on a sunny 50° Buffalo day in early April.) Earlier in this thread there was a suggestion about moving Star to 98.5 and letting the CHR/Kiss format go dark. Personally, that didn't resonate at the time, but considering that teens and listeners under 30 have steadily moved to streaming and other sources/platforms, it may just be that "Star 98 point 5" is a viable option. Still, my worthless wager is on red-odd, with Star moving to 107.7 and 104.7. Now, let's give the Wheel of Formats a good spin, stand back and find out what's behind curtain number three.
You stand by your observation based on YOUR experience. In you quote, HOW do you know that very few listeners say “I love the content and localism”. ? Just tell me how you know that to assume such an observation? I’m just curious.
How many non-radio geek human beings do you know who ever use the word "localism"?
Not to doubt the gentleman, but I'm skeptical. "I like Mark in the Morning" or "I like Mark in the morning because he tells me what's going on around town" would be more realistic.
Bingo!
In several decades of both buying research as well as doing it under my supervision, I never heard "localism" or "local" or "they are here in West Podunk" or whatever.
Listeners either hate, dislike, don't care, like or love content. That applies to songs, DJs, contests, traffic reports and whatever. Location is only of interest to people whose jobs are on the line.
People do like entertaining local bits. They also like entertaining generic bits. They don't set out to listen to a station just because it is local. They listen for the combination of elements they like.
Folks who enjoy a Bloody Mary don't say "I just love it because it has Tabasco in it". They like it because it tastes good to them.
Or even more generic, "I like Mark on Z-93 because it's fun" or "funny" or "he's like a friend" or something of the sort. More likely is "... because he takes my mind off the traffic" or something related to commuting or getting to work.
Precisely. "Verbatims" can be a revelation. "The woman who does the 9 o'clock news stumbles;" "Joe Jones reads the sports at 7:15 is good but he shouts ... why does he shout?;" "I listen for the national anthem Country 101 plays at noon;" "I only listen to the 60s at 6 on Oldies 92. Really like it." Stations should be thrilled that listeners care as much to write this stuff down, especially if they mention the actual air personality and the correct station.
My favorite, speaking of verbatims, was a listener in one-on-ones (I hate focus groups) who complained about KTNQ in LA's late-night relationship and sex talk show. She started by saying, "and yesterday he said..." and described the content she disliked. "And the night before, he was talking about..." with another full description. This went on with descriptions of the content of the last five or six shows she hated but which she assiduously listened to every night!
This is like people who say that radio needs more educational shows and more in-depth news. In fact, they want to be perceived as "high class" when they would never, ever listen to that sort of shows.
If they were going to do that why not just sell 98.5?
That seems logical. Rusty is viewing the sale of STAR from a Buffalo perspective. Audacy probably views the Buffalo cluster as totally expendable. The KISS vs STAR question-- Which is more important is irrelevant. Remember, CBS sold their stations there a long time ago because they only wanted to be in big markets. The Entercom merge with CBS created a new company. It appears that the old CBS decision makers still have considerable influence even as the ship is sinking...
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So true. Years ago when Stern was doing OTA radio, one of the largest cume shares was NPR stations in the Stern markets. Chortle.
Your assessment is essentially correct, I am viewing the Star situation parochially. Just how Audacy will sell Buffalo if it strip mines 98.5 (say, to Cumulus) and 107.7 (say, to Banished Buddy) or to other individual operators, leaving only the AMs, albeit two AMs that are revenue generators but still have hefty personnel costs, a graveyard AM and a moribund former legacy is the question. I guess the answer will be told in forthcoming months.
Simple answer: Because the buyer, EMF, wanted 102.5.
One other consideration here is that more and more listening is happening online, particularly on smart speakers. It's possible that Audacy saw a significant payday available for Star. They may feel that they can switch the programming to 107.7 and the good 104.7 translator without losing a significant number of listeners or revenue. The Wolf as a flanker to WYRK didn't have the impact, or likely bring in the revenue, they had hoped. Corporate thinking is likely that OTA is dying and it's main purpose now is to drive listeners to the Audacy app. Have you noticed that Audacy stations rarely have their own websites now? They're all under audacy.com and focus on on-line listening.
It's not like Star has a plethora of local content. A morning show, and a market manager/PD tracking PM drive. The rest is largely syndicated. Audacy likely feels that they don't need that big signal or big hardware/tower expense anymore and the value wasn't likely to get any higher than what EMF offered. It will be interesting to see if Star actually goes away. I agree with Rusty that it's more likely that The Wolf gets shown the door.
Thanks Lance. They immediately took over KPRI in San Diego -when it was announced, but my choice of words could have been better.
I wasn't thinking that there were some regulatory hoops to jump thru.- Status