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BREWER BROADCASTING IN DAYTON

E

ericjbard

Heard a rumor on the street that Brewer Broadcasting/Digital of Chattanooga is looking to pick up two stations in Dayton. I assume they are the Tully ran Aloha stations WDSJ and WLQT which would make sense.

WDSJ they could operate out of their Richmond cluster or even keep it in a new building with WLQT in Dayton.

Another option would be to swap Mainline WLQT (94.5) with WGTZ (92.9) allowing them to have signals they can put in the Richmond building. This is a very doubtful option, but figured I should throw it on the table.

WDSJ and WLQT would be both very stable and nice fits for Brewer who is known for their digital media in Chattanooga but has a great Country station in Richmond.

Thoughts?
 
Brewer Broadcasting has always been a shiny spot as a small town operation in Richmond.
Their stations have always been operated professionally and run well. If your information is correct, WDSJ would be a great fit for them...and WLQT could be a decent moneymaker if well run and properly promoted.
 
Why does Brewer NOT list the Richmond stations on it's website?

http://www.brewerradio.com/

EDIT - looks like Brewers have some complicated ownership scenarios. Not sure which ones are dads, sons or brothers. But the Richmond group is a separate corp from the Chattanooga group.
 
WDSJ would be a great fit and put a good signal into at least part of the Richmond area, even being as far north and east as they are. WLQT on a weak signal as a standalone operation I'm not so sure. No way to move 94.5 to Richmond with WFBQ on 94.7
 
I can't imagine why anyone would want to move to Richmond... radio station or otherwise.

Trading WGTZ for WLQT? You must be smoking your breakfast. ???
 
Main Line isn't going to swap WGTZ and their 40,000 watt signal for a little rim-shot signal like WLQT. Then again, they did blow up Z-93, which I still think to this day was a bad move.
 
I can see WDSJ operating out of either Richmond or Dayton, but WLQT, if Brewer buys it, will most certainly be a stand-alone Dayton operation if 106.5 indeed moves to Richmond.

Brewer currently operates 1 AM (AC WHON), 1 FM (Country WQLK), and 1 FM translator that simulcasts the AM in Richmond. Adding another station into the cluster with a format that is underserved in the Richmond/Upper Miami Valley area would be beneficial to all such as rock or keeping as-is with oldies/classic hits.

As for WLQT, I have a hard time seeing AC on a little pea shooter frequency work in Dayton, especially if the station were to be a stand-alone. I could, however, see Big's format move to 94.5, and earn respectable ratings.
 
Apollo7979 said:
I can see WDSJ operating out of either Richmond or Dayton, but WLQT, if Brewer buys it, will most certainly be a stand-alone Dayton operation if 106.5 indeed moves to Richmond.

Brewer currently operates 1 AM (AC WHON), 1 FM (Country WQLK), and 1 FM translator that simulcasts the AM in Richmond. Adding another station into the cluster with a format that is underserved in the Richmond/Upper Miami Valley area would be beneficial to all such as rock or keeping as-is with oldies/classic hits.

As for WLQT, I have a hard time seeing AC on a little pea shooter frequency work in Dayton, especially if the station were to be a stand-alone. I could, however, see Big's format move to 94.5, and earn respectable ratings.

As I recall, oldies / classic hits have already been on 94.5 once before...

As for WQLK, "K-96" was a great rock station back in the day... I was disappointed when they flipped to boot-scootin' country.
Click to expand...
 
Here's 94.5's history:
1993-Signs on as Dayton's first Alternative station as "X-Rock"(WZJX).
1994-Flips to WDOL "Oldies 94.5"(During this time period, Dayton had THREE Oldies stations-WCLR/WZLR 95.7/95.3, 94.5, and WYMJ 103.9 "Oldies 104").
1996-Flips to Rhythmic as WBTT "94.5 The Beat".
2000-Flips to Rhythmic/Pop hybrid as "94.5 KISS-FM", with new WDKF calls.
2005-Flips to straight Pop as "Channel 9-4-5", retaining the WDKF calls.
2011-Swaps dial positions with WLQT(WDKF moves to 99.9) as "94.5 Lite FM".
 
Apparently, Brewer can't even compete with CUMULUS in Chattanooga (the GM actually admitted that in a press release... way to rally your troops...) and I can't see how the Richmond stations are any sort of "bright spot" at all. I can only assume that any takeover of WDSJ / WLQT would be just as weak... and let's hope for Brewer's sake that Lew Dickey isn't waiting around to make acquisitions. Sheesh...
 
Brewer did not have "and could not get" any first tier national talk shows. Brewer has two very successful Urban outlets one of them WJTT beat every Cumulus / Citadel station in the Spring (last book Cumulus bought) 6+ Ratings.

http://www.radio-info.com/markets/chattanooga

Why spend your own money (this operation is family controlled) on something that will never compete successfully content wise. US 101 is a mere shadow of it former self thanks to CC's clever management. I am surprised nobody has taken a shot at them for this long. The Citadel now Cumulus 107.9 Duke WOGT was not successful for several reasons but that is another thread. I do not work for Brewer, CC, or Cumulus/ Citadel. IMHO Brewer is in a better financial condition, in fact in a couple of years they could be in a position pick up stations from either of the over-leveraged CC or Cumulus should one of these operations can not pay off the Billions they owe.
 
secondchoice said:
Brewer did not have "and could not get" any first tier national talk shows. Brewer has two very successful Urban outlets one of them WJTT beat every Cumulus / Citadel station in the Spring (last book Cumulus bought) 6+ Ratings.

http://www.radio-info.com/markets/chattanooga

Why spend your own money (this operation is family controlled) on something that will never compete successfully content wise. US 101 is a mere shadow of it former self thanks to CC's clever management. I am surprised nobody has taken a shot at them for this long. The Citadel now Cumulus 107.9 Duke WOGT was not successful for several reasons but that is another thread. I do not work for Brewer, CC, or Cumulus/ Citadel. IMHO Brewer is in a better financial condition, in fact in a couple of years they could be in a position pick up stations from either of the over-leveraged CC or Cumulus should one of these operations can not pay off the Billions they owe.
Click to expand...

Let's hope that you are correct. I have not heard what I consider to be "good radio" coming from the Richmond stations... Both FM talkers in Chattanooga (Brewer and the competition) are poorly executed, and that's being kind. But I would vote for a small outfit like Brewer to succeed before I would ever vote for CC or Cumulus.
 
Kicks 96 is not a bad station all in all for city the size of Richmond. Most stations in similar size cities are on the bird and have a much lower quality sound than larger markets. At least WQLK tries to compete with WHKO, WMDH, WUBE, and their cross-town competors on West Main Street.

As for WHON, they do need focus formatically and need to work on the audio quality of their FM translator, but the station is new and they seem to be trying to find a happy medium between the current AC offerings at Rodgers' WFMG (which seems to be more of an Adult CHR these days) and WZZY (which seems to be leaning gold). They'd probably be better off to drop most of the syndicated talent and run a straight mainstream AC format that focuses on the 80s onward with maybe one or two songs from the 70s an hour.
 
One thing to remember about Kicks is: though they have some employees who have been there a very long time (with one or two I'm aware of that go back to the time I worked there in mid-80's), they are still a Richmond, Indiana radio station. They primarily compete with the other local radio group in town for local listeners. That means they're going to have some people who are relatively new to the business working there, who may or may not have the luster that those who work in the nearby larger markets do.

Still...they have always presented that station in a professional manner...when I get a good prospect in my classes at ICB, the Richmond group is one of the companies that I recommend to them. It's been a while since I've been there, but I had a positive experience working there.

Are they a "WUBE"? Probably not. But of what I've heard when I've been that way makes me think they do a great job in their local community. I don't know what the future holds for them, but I wish them well...
 
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