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Brian Maloney: Call Your Office

  • Thread starter Laurence Glavin
  • Start date

L

Laurence Glavin

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Poynter.com has the latest quarterly circulation figures for daily newspapers around the country....and the Boston Globe's daily edition is back in the top 25; literally: it's 25th. The Sunday edition is 20th. That means that SaveWRKO.com absolutely MUST have a new posting for 2011 that reflects this fact.
 
Yes Brian M, time to update that year-old last post you did...
Meanwhile Howie's book is ranked higher sales-wise than Deval's.
 
I don't see why Howie's going to be crying about the fact that the Globe shed 10% of its circulation (a higher burn rate than at the Herald) in the past six months.
 
Dan Kennedy at Media Nation has a link to a graph showing boston.com's unique visitors, and it's much higher than the Herald's. Now if they could only monetize it.
 
So the Globe's decline began earlier, and is slowing earlier. Still half of the paper it used to be under the Taylors.
 
Cap-n Spackle said:
Laurence Glavin said:
Now if they could only monetize it.
Click to expand...
They could put up a pay wall. It worked out so well for their parent company.
Click to expand...

A pay wall will be installed at the Boston Globe sometime this year. The NYT first brought it to the T&G, then the parent newspaper, and sooner rather than later, the Globe. I believe this was announced a few weeks back.

I'm not sure how the NYT or the Globe pay wall will be set-up but with the T&G, certain things such as the obituaries and classifieds are free. However in order to view the content specifically written by T&G staff, you need to sign up. You will be able to access 10 stories a month but after that you need to pay by the individual article or pay for an on-line subscription. Stories from the AP are always free.

If the Herald keeps their website free, IMHO this will be a big win for them to better compete with the Globe.
 
I've seen it at other newspapers. There's been flooding up in the Champlain Valley and the Burlington (VT) Free Press has coverage of it. I was curious to see if there was any flooding down in Rutland so I went to the Rutland Herald's site--well, you can see it if you're a subscriber to the paper...or
if you're not, you can pay $1 for a "day pass" to see it for one day. No thanks. Salem News did same thing some years ago but changed back. (I think you got headline and a couple lines for free but would have to be a subscriber to read more.) Also the Herald attempted to charge people to read Howie's columns online (if you were a B-Herald subscriber you didn't have to pay). That stopped.

Also the Globe has had a bit of a wall for reading articles--sometimes you'd have to "log in" to read them. I used
to subscribe so I do have an account with them and would have to log in.
 
Don't know why they can't have an ad-free version while having a free (ad-supported) version for everyone else.
 
DavidZ said:
A pay wall will be installed at the Boston Globe sometime this year.
Click to expand...

The Globe has had a pay wall for the Globe Reader (using Adobe AIR) for over two years, and for subscribers to get past it you need a seven-day subscription. The Times, OTOH, lets any subscriber to the dead-tree format through, even if it's just the Sunday edition.

DavidZ said:
If the Herald keeps their website free, IMHO this will be a big win for them to better compete with the Globe.
Click to expand...

Not for long. Any newspaper that doesn't move to a pay wall, whether it's now or five years from now, will not survive. The rate at which newspaper circulation is declining is steep and getting steeper. A newspaper that wants to be in business a decade from now had better figure out how to make money from their web sites and apps *now*.
 
It's being reported at universalhub.com that the Boston Globe may actually print and deliver the Boston Herald. Hmmm...since I've never had a lobotomy, I never listen to Howie's show on WRKO (except occasionally for the Max Robinson segment if I'm on the road at that time). I don't know if he's mentioned this yet. The Globe could be the savior of his (largely unedited by a journalist) column, which probably provides a sizable portion of his income.
 
As Albert Leo O'Neil, that dapper and now deceased city councillor would put it, it's enough to make you wanna throw up on television ;) (I subscribe to the Herald, so Globies, don't screw up
the delivery!)
 
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