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Brian McKay leaves WXTU

T

TheBigA

Beasley has extended some of its furloughs and cuts at stations across the country. One of those cuts affects the mid-day host at WXTU, according to Country Aircheck:

Beasley WXTU/Philadelphia Imaging Dir./Production Dir./midday host Brian McKay has exited after more than 10 years. He joined in Jan. 2010 and has handled cluster-wide imaging and production duties in addition to his on-air work. He previously spent more than two years at crosstown Entercom Classic Hits WOGL; prior stops include Allentown, PA; Harrisburg, PA; Wilkes-Barre, PA; and Easton, PA.
 
Nowadays, the fellow might be considered excessively overqualified by any future supervisor team.

But those title voids leave an awful lot of shoes for one to fill. Anyone reading his credentials could get the idea that McKay did everything at WXTU but paint their tower lights.

And of course, there exists the minor matter of replacing a jock who does what's considered to be the most listened-to air shift (meaning demographically diverse) at a major market music station.

This in-house upheaval now remains all Beasley's problem, of course; it's their choice.
McKay's quandary is another matter, though. Evidently, he's spent more time working in Eastern PA than Ed Rendell ever did. So a change of scenery might be a worthwhile muse. If I were he -- and presuming that Country is his forte -- I'd look at top 20 markets 11-20 and present the same resume in all of them.
Yeah, perhaps .... no doubt .... McKay's priorities are different. As far as I'm concerned though, I'd find a nice market where the cost of living is cheaper and temporarily toil for less money (and maybe fewer imposed titles) until conditions straighten out.

* * * * * * *

Since we're 1550 feet above sea level here, WXTU comes up this way pretty decently despite the distance involved. But even though I rarely listen to what passes for 'Country' music these days and have never heard McKay, I wish the boy the sincerest kind of good luck. Ten years' experience at the same major station have to count for something, however fleeting.
 
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