Bridge Digital Media Growth Projections - Updated 8/06/2006

[vsa]

HD Ready WROTE: "But who are they?, where did they come from? How come I've never heard of them?"

Click on the "About" link!

 

[davideduardo]

HD Ready WROTE: "But who are they?, where did they come from? How come I've never heard of them?"

Click on the "About" link!

I clicked, as I have before.

They say, "The only provider of weekly and monthly radio audience tracking in the market today"

So they start with a lie. The People Meter does daily tracking, and releases weekly (next month) and monthly data. And several broadcast companies do market tracking internally to have guidancee for their station.

Bridge Ratings is, as far as I can tell, a lot more puffery than product. They are apparently doing a version of the old Awareness-Trial-Usage that marketers have used for decades to measure and track radio... nothing new. And the website sounds like the guiding spirit of the company is dissatisfaction with radio.

 

[SayNoToIBOC]

Boy, nothing changes with you. So, you claim the Bridge Ratings lie - back that up with facts/links !
You have a rote answer for everything - only morons wouldn't be able to see through YOUR lies !

 

[davideduardo]

Boy, nothing changes with you. So, you claim the Bridge Ratings lie - back that up with facts/links !
You have a rote answer for everything - only morons wouldn't be able to see through YOUR lies !

WWW.ARBITRON.COM and go to the people meter section. Monthly PPM ratings being delivered for Houston for 13 months, weeklies starting next month, national rollout pending MRC approval and tenetative for Spring, 2007.

I would have thougt that just the mention of Arbitron was enough. You obviously can't even google a one word company name.

Bridge says they are the only ones doing weekly and monthly ratings. Untrue.

I also know of seveal companies, including mine, that do internal weekly tracking.

So, they lie.

 

[SayNoToIBOC]

Oh, another personal insult - getting testy ? Well, prove they are lying - you didn't answer my challenge ! Prove they gathered flawed data, that their analysis was flawed, and that they have biased results !

 

[davideduardo]

Oh, another personal insult - getting testy ? Well, prove they are lying - you didn't answer my challenge !

Bridge said they were the "only" company doing weekly and monthly ratings. They are not the only one. I gave you the link.

 

[SayNoToIBOC]

You still have not answered my challenge - prove they gathered flawed data, that their analysis was flawed, and that they have biased results !

 

[davideduardo]

You still have not answered my challenge - prove they gathered flawed data, that their analysis was flawed, and that they have biased results !

Challenge? I never said anything about the data being flawed. I just said they are doing a long-established technique of product awareness and usage and painting it as novel. And they lie about being the only ones who do weekly or monthly trending, which is not true.

Since they do not publish data on sample, markets used, sample size, weighting, etc., I have no way of knowing if the data is accurate or reliable.

 

[HD_Ready]

What is there to chalenge? Everyone knows IBOC is the way to go. Why would we want to look at data when we can listen to it.

 

[IBOCRocks]

What is there to chalenge? Everyone knows IBOC is the way to go. Why would we want to look at data when we can listen to it.

Because you can't post a link to the HD Radio experience?

 

[SayNoToIBOC]

Radio-Info BOARDS > SPECIALTY > Coast to Coast > I Finally Got to Hear HD Radio

Note: HD Ready just recently added a post here.

 

[IBOCRocks]

Radio-Info BOARDS > SPECIALTY > Coast to Coast > I Finally Got to Hear HD Radio

Note: HD Ready just recently added a post here.

Hooray. Your point? I can give you the names of several people who really like HD Radio. Big deal.