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Bridge: Podcasting Builds Loyalty

  • Thread starter fred flintstone
  • Start date

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fred flintstone

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Maybe talk radio - especially underdogs like AAR - are short-sighted to be charging for podcasts.

RadioDailyNews:
Over the last year, many traditional broadcasters have adopted podcast technology as a way to enhance their listeners' experience and for the radio stations to extend their reach. Bridge Ratings is finding that NPR, for example, has been able to significantly improve its already excellent "loyalty" scores among those who already listen. In general, this approach to embracing new technologies is helping terrestrial radio among adults - specifically 30+ years of age (read more - Bridge Ratings)
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