Interesting article of how WCWA 1230 in Toledo is bringing SJ to AM.
http://www.toledofreepress.com/2009/01/23/mike-scott-brings-jazz-to-morning-airwaves/
I know all of us have been dismayed at the disappearance of SJazz in city after city on FM. Exiling the format to HD side channels is not going to work for now due to the small number of HD Radios in the hands of consumers. But most of the population have AM radios and can, therefore, readily access this music.
This is a brave move putting music on AM but it's possible that it could be a win-win for both the format and the band.
C5
http://www.toledofreepress.com/2009/01/23/mike-scott-brings-jazz-to-morning-airwaves/
I know all of us have been dismayed at the disappearance of SJazz in city after city on FM. Exiling the format to HD side channels is not going to work for now due to the small number of HD Radios in the hands of consumers. But most of the population have AM radios and can, therefore, readily access this music.
This is a brave move putting music on AM but it's possible that it could be a win-win for both the format and the band.
C5