https://www.reuters.com/world/uk/itv-talks-with-comcasts-sky-215-billion-media-unit-sale-2025-11-07/
LONDON, Nov 7 (Reuters) - Britain's ITV (ITV.L), opens new tab is in preliminary talks to sell its television business to Comcast-owned (CMCSA.O), opens new tab Sky for 1.6 billion pounds ($2.15 billion) as both look to compete with Netflix, Amazon and Disney.
A combination of Britain's biggest public service commercial channel and its leading pay-TV business would account for more than 70% of the UK television advertising market, analysts said.
It would also create scale in streaming, a source close to the talks said, adding the groups had a "deep understanding" of British audiences across sport, entertainment, drama and news.
Here is Comcast's Sky division mentioned as a candidate to get ITV in the UK if approved.
Comcast’s Sky in Talks to Acquire U.K. TV Giant ITV’s Media Unit in Deal Valuing It at $2.1 Billion
The ITV Studios production arm would not be part of the possible transaction.
In a statement early Friday morning London time, ITV said it was in “preliminary discussions regarding a possible sale of its M&E business to Sky for an enterprise value of £1.6 billion,” which translates to $2.1 billion.
The M&E business includes ITV’s commercial free-to-air TV channels in the U.K., as well as its ITVX streaming platform. Its revenue for the first nine months of 2025 was down 5 percent from the year-ago period to 1.45 billion pounds ($1.90 billion).