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Britney's Ex K-Fed Rumored to Join KIIS-FM

  • Thread starter Corned Beef and Cabbage
  • Start date

It reminds me of a Mary Poppins song ... slightly altered:

"After all, it's the step in the (wrong) direction. It's the step in the (wrong) direction after all. After all it's a step in the (wrong) direction. It's a step in the (wrong) direction after all!"

Just because K-Fed is famous, doesn't mean he knows radio!
 
It would be a great 1 day stunt but a bad way way to run a business. Perhaps each of his 4 children could also host a daypart or screen phones to cut down on his daycare costs to boot.
 
He was just dropped from possibly snagging a gig at one of Seattle's rock stations (107.7 The Mountain) after a firestorm of protest by the locals.
 
Isn't it sad. In 2001 I took the "mecca" to Los Angeles to finally hear KIIS in person.

Now it seems like it's sounding worse than my CHR/Pop I can listen to in market #31.
 
I took the "mecca" to Los Angeles to finally hear KIIS in person.

Now it seems like it's sounding worse than my CHR/Pop I can listen to in market #31.
Click to expand...

I hear ya, Henry...I used to make my own "pilgrimages" to LA back in the mid/late 80s and the radio was practically welded to KIIS-FM...it was THE station to listen to...met and chewed fat with Rick Dees awhile and Richard Marx serendipitously happened to be there the morning I was too, before many people knew who he was. I believe Steve Rivers was the PD at that time.

But that was 20 years ago, when radio was COMPETITIVE, and programmers had to know what the hell they were doing before getting the PD chair, or they didn't have it long. As an old joke went, "drive time" was what the PD had plenty of after 3 bad books in a row. Nowadays, it's some green, wet-behind-the-ears 9-year-old who wouldn't know what a cart machine was if one fell on their foot that the clueless trust fund babies in suits at headquarters (who don't know radio anymore than said hypothetical 9-year-old) pick to program the station(s), whether in LA, or Armpit, North Dakota. Radio to them is nothing more than a financial statement, and numbers (read it: their profit) rule the day. And when THAT happens, kiss the programming (and your listeners, but who cares about THEM anyway?) goodbye.
 
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