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Broadcast Locations before Willis Tower

We have the same identity crisis here in Atlanta. One Atlantic Center (local landmark) was originally the IBM building (the first big tenant) is still called the IBM building by anyone who has lived in the area more than 20 or 30 years. The newbies of course use the "proper" name until corrected. Even the traffic reports have used both names. Does Soldier Field have naming rights? If so how many Chicagoans would use it in every day speech?

In small towns in the South, residential homes are often referred to by the former owner's last name. I will bet you a regular cup of McDonald's coffee if Willis sold it to (fill-in name) some transplanted Southerners would start calling it the Willis building.
 
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