This is a general topic to ask the question with everything going on in radio and in our local areas what do you think 2012 and maybe 2013 will bring in the way of changes. This can cover Inner City, Cumulus take overs, AM radio, and probably a whole lot more. So what do you think 2012 and maybe 2013 will bring to broadcast radio in South Carolina.
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Broadcast Radio and 2012
- Thread starter Gatekeeper007
- Start date
It's just a shame that radio groups like Cumulus exist. Very sad!
i will flip a little. i think that radio is a commodity for an advertiser that is expendable when dollars are tight. when business is good they are more confident to spend. despite the other medias as competition i don't see radio going away and there is a general feeling that the economy is improving. your ears only hear what they hear. your eyes can avoid banner ads and other print.
Ok how does everybody feel mom and pops will do verses larger corprate radio stations and how do you think LPFM will affect radio (pros and cons) with a new window coming soon. What do you think will happen with some of the stations that were paided too much for by corpate radio under the current economic condictions and will public radio have to change.
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Scooter Lesley
Guest
We have all heard the podium pitches, promises, and prognostications of anyone running for or being elected President. JOBS! If I'm elected, I'll put America back to work. Here in the South, I saw first hand what NAFTA did to the American textile industry. The Mill that both my Grandfather, and (his) my Great Grandfather work in still stands. The large, built to withstand anything, structure looms much like the Titanic out of water. Some of us saw the slow eroding downsize of what Radio dereg did for a industry...often described as...
"A Cash Cow". Truthfully, that process could be reversed. Miracles do happen, and if the Prez, ordered the FCC to Reboot...JOBS! Whether live or B-op, someone must be on duty behind the broadcast board. No more than 6-hours per shift, and if the station can't afford Overnights, sign off at midnight, and the 6am guy will sign back on.
You either run it or sell it...sell it to...a new owner that will!
Stop, and just ponder at that number of jobs.
"A Cash Cow". Truthfully, that process could be reversed. Miracles do happen, and if the Prez, ordered the FCC to Reboot...JOBS! Whether live or B-op, someone must be on duty behind the broadcast board. No more than 6-hours per shift, and if the station can't afford Overnights, sign off at midnight, and the 6am guy will sign back on.
You either run it or sell it...sell it to...a new owner that will!
Stop, and just ponder at that number of jobs.
So far we got a few opions but not much, I guess everyones asking the same questions but not a lot of answers. Shame thou I was hoping to hear from Cumulus, CC, Apex, ect... see what they thought and some of the mom and pop stations and in between. Get an idea of different directions things are headed in but I guess not.
From the broadcasting side, I see less people trying to make a career behind the mic in radio. DJs will gradually become extinct. You cannot survive on what radio pays these days. In fact, considering all circumstances, radio paid higher wages in the 1980s through the mid 90s than today. Also, some universities are dropping their communications departments to save money (including their on-campus stations.) For the survivors, automation will continue to thrive. Also, give it maybe 10 more years and computer generated voice talent will replace a human voice as well!
Bleak huh but true.
Bleak huh but true.
Scooter Lesley said:
Ah yes, the DJ Full Employment Act.
The FCC is not in the business of requiring local staffing. All the FCC cares about is that radio stations are on the air, so if a national emergency happens, the Homeland Security department can pre-empt local programming with a message from the President. That's really it. Under the new rules, they don't even want local radio staffers running around acting like deputy dog. Just keep the station on the air. We'll do the rest. The EAS system is designed to co-opt a station signal without any local staffing.
You see the public reaction to the government requiring all Americans to have health insurance? Imagine the outcry if the federal government made staffing demands of private business. Telling Wal Mart how many check-outlines must be open when the lines get too long. Forcing McDonalds to build more drive-throughs. Creating the Federal Internet Administration that would require 24/7 management of the internet. Imagine all the jobs! Imagine the cost! Oh the humanity!
Just what I always wanted...a government make-work job
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Scooter Lesley
Guest
Apparently, my last post was misunderstood,...by only some. Let me both clarify, and pigeonhole: JUST THE RADIO INDUSTRY. I'm not talking about an intrusive government, McDonalds, Walmart or any other private business. They did not have a lobbied dereg downsize.
I'm simply stating "Fix what you allowed to be broken". The stations do not serve the public. They are on the air for private pocket profit only. The EBS system was one of the first roadblocks, so they pushed it aside for the alleged...better...EAS. Miracles do happen. The American Texitle industry could revive, if the government would aid their efforts. It's not funds, but policy. We could produce our on gasoline! Radio was lobbied to, and then allowed to...dereg, and downsize with the false understanding that this will make it better.
Smell the coffee, and start the RE-REG!
I'm simply stating "Fix what you allowed to be broken". The stations do not serve the public. They are on the air for private pocket profit only. The EBS system was one of the first roadblocks, so they pushed it aside for the alleged...better...EAS. Miracles do happen. The American Texitle industry could revive, if the government would aid their efforts. It's not funds, but policy. We could produce our on gasoline! Radio was lobbied to, and then allowed to...dereg, and downsize with the false understanding that this will make it better.
Smell the coffee, and start the RE-REG!
Scooter Lesley said:
They call that discrimination. There is no justification to punish one industry over any other. Or to excuse intrusive government in one area, but no where else. Especially when the Justice Department has already defined the radio marketplace as "all media," not just OTA radio. They created the satellite radio monopoly. Plus there was nothing in deregulation that said anything about station staffing. There has never been a ruling that defined "serving the public" as employing lots of local talent.
The last time the government required a certain level of staffing in a private industry, it single-handedly destroyed the passenger rail system in this country, leaving the government running AMTRAK, a billion dollar disaster. They don't want to repeat history.
Historically, deregulation was supposed to fix Docket 80-90, when the government over-licensed the spectrum. That decision drove down station shares, spot rates, and profitability. The only way owners could pay for their stations was to be allowed to own more.
[EDIT]
1. nationwide...i see radios as 'optional' (pay to install) equipment in new cars.
2. statewide....i see more EAS/Amber Alerts/etc. non-compliance enforcement.
3. locally.........i see more Spanish stations. that was easy. really.
[EDIT-disruption]
1. nationwide...i see radios as 'optional' (pay to install) equipment in new cars.
2. statewide....i see more EAS/Amber Alerts/etc. non-compliance enforcement.
3. locally.........i see more Spanish stations. that was easy. really.
[EDIT-disruption]
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Scooter Lesley
Guest
Some good footwork by, newcomer, Turkeydance, as he put it quite well. However, the lengthy spill by TheBigA forces us all to ask:
"Who's side are you on?". For me, and the other members of The Think Tank, we not only understand the Dereg...hell!...we lived through it. You don't seem to understand the simplicity of "Can't", and "Won't". Everything that I spouted about RE-REG has nothing to do with Can't, but everything to do with Won't. For the people, the FCC's GPS re-mapping what's in the rearview mirror. It can be done!
I stand for out of work Announcers...such as John Creshaw. He was fired, due to an alleged budget cut. SSumers: Even though we seldom agree, his time in the business has also been small-peeked through many of his posts. Without the benefit of an Aircheck, I'll assume that he was/is damn good on the air,...yet not on the air.
For myself, Summers, Crenshaw, Scott, Prather, Jackson, Rogers, Garrett, Larson, Trusty, and many others...the time for change is now! The current owners "Can't" drive, but around the block!
"Who's side are you on?". For me, and the other members of The Think Tank, we not only understand the Dereg...hell!...we lived through it. You don't seem to understand the simplicity of "Can't", and "Won't". Everything that I spouted about RE-REG has nothing to do with Can't, but everything to do with Won't. For the people, the FCC's GPS re-mapping what's in the rearview mirror. It can be done!
I stand for out of work Announcers...such as John Creshaw. He was fired, due to an alleged budget cut. SSumers: Even though we seldom agree, his time in the business has also been small-peeked through many of his posts. Without the benefit of an Aircheck, I'll assume that he was/is damn good on the air,...yet not on the air.
For myself, Summers, Crenshaw, Scott, Prather, Jackson, Rogers, Garrett, Larson, Trusty, and many others...the time for change is now! The current owners "Can't" drive, but around the block!
Reality: How do you think the big operators would operate the thousands of stations they would have to spin off until they were sold?
Assuming there were buyers interested who would buy seven stand-alone stations in seven different markets, who is going to loan the money. I'm the First National Bank, and the FCC unilaterally stripped the licenses of thousands of radio stations and ordered them sold for pennies on the dollar. You, Mr. I-want-to-play-10000-songs, come to me and explain to me how, with the stroke of a pen, the FCC won't eventually demand my investment be sold at a loss? Why do I loan you money for your dream radio station, when it could be gone with the stroke of a pen tomorrow since it just was?
What makes you think all of theses stations are not only going to be operated as standalones (30 individual owners in a market the size of Dayton Ohio), but will be able to afford 24/7 live DJs, news staffs, etc. Someone's in dreamland. The governemnt has no interest in make-work jobs for DJs talking up the post
Assuming there were buyers interested who would buy seven stand-alone stations in seven different markets, who is going to loan the money. I'm the First National Bank, and the FCC unilaterally stripped the licenses of thousands of radio stations and ordered them sold for pennies on the dollar. You, Mr. I-want-to-play-10000-songs, come to me and explain to me how, with the stroke of a pen, the FCC won't eventually demand my investment be sold at a loss? Why do I loan you money for your dream radio station, when it could be gone with the stroke of a pen tomorrow since it just was?
What makes you think all of theses stations are not only going to be operated as standalones (30 individual owners in a market the size of Dayton Ohio), but will be able to afford 24/7 live DJs, news staffs, etc. Someone's in dreamland. The governemnt has no interest in make-work jobs for DJs talking up the post
Scooter Lesley said:
I'm on the side of reality. I live in a world where the Governor of South Carolina wants to turn SCETV over to the private sector. Why? Because Clear Channel has done such a great job. Let's use their model. It's not that South Carolina CAN'T afford quality public broadcasting, but it WON'T. South Carolina's Senator Jim DeMint wants to defund the public broadcasting system in this country. He thinks the commercial model is working just fine. The result is more broadcasters will get fired. It happens every day in just about every line of work. Why is radio exempt? We have political candidates running on less government. People don't seem to see the connection between the candidates they vote for and the policies that result. They want to turn everything, from health care to education, to private industry who are motivated by profit instead of service. Imagine if Clear Channel ran the schools in this country. But that's what people seem to want.
So yes, it's too bad that local broadcasters have been fired from the work they love. I really feel sorry for them, and wish that it wasn't the case. But it's part of an overall trend in this country that affects a whole lot more than broadcasting. And some of the people who are behind those changes actually live in South Carolina.
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Scooter Lesley
Guest
Summers,...You Weenie!
I was praising you. The hyph'und term
"small-peek" was a reference to what little we know about you, from your past posts. Change glasses, read dammit...read it slow!
I was praising you. The hyph'und term
"small-peek" was a reference to what little we know about you, from your past posts. Change glasses, read dammit...read it slow!
Scooter Lesley said:
I did read it slow, Scooter...and while I realized you might've been trying to be complimentary(in your own unique way), I also have never heard of the term "small-peek". And from observing several of your previous posts, I have noticed you utilize your own set of punctuation guidelines, so the hyphen could have the same purpose as a period...Therefore, if YOU read your sentence:
"SSumers: Even though we seldom agree, his time in the business has also been small-peeked through many of his posts."
the way I understood it, it sounded like this:
"SSumers: Even though we seldom agree, his time in the business has also been small. (I)peeked through many of his posts. The implication being that you derived that assumption from gleening my posts.
If you meant it as a compliment, I thank you and apologize for the misunderstanding. I am not well versed at Scooter-speak.
Still, I have to thank you for the promotion...the other day I was the king of the small weenies according to you...today, I have been upped to a weenie. Things are looking up. ;D
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