In 1962, McGee became a television station sales rep for Peters, Griffin, Woodward (PGW) and managed their San Francisco office. In 1964, he received PGW’s Television Colonel of the Year award.
In 1968, McGee shifted to station management. He was on the team when Henry J. Kaiser’s UHF station, KBHK, Channel 44, signed on in San Francisco in January 1968 and aired the first-ever, color, live remote telecast, a Golden State Warriors-Los Angeles Lakers game at the Cow Palace.
Moving to U.S. Communications in 1970, McGee held sales and management positions with KEMO San Francisco and WATL Atlanta. He recalled taking a dejected Ted Turner to lunch before Turner changed the call letters of his struggling UHF station from WTCG to WTBS, and put his UHF television programming up on the satellite for national distribution.
In 1971, McGee launched Broadcast Marketing Company in San Francisco.
