D
dbdigital
Guest
It looks as if the major broadcasters are getting the hint that HD Radio (by itself) is not going to be their future salvation.
"Session moderator Paul Harris, an on-air personality on KMOX/St. Louis, added, "High definition TV makes a difference, but I've never had anyone say about radio, 'That was a really good interview, but it would have been better in ISDN.' No one cares that we're broadcasting in HD. If the technology is going to work, it's because it's available in every radio and offers more compelling content."
Future Of Radio Panel: Change For Youth Or Die Trying?
http://www.radioandrecords.com/RRWebSite/
The article is a sober but positive assessment as to where radio is heading.
db
"Session moderator Paul Harris, an on-air personality on KMOX/St. Louis, added, "High definition TV makes a difference, but I've never had anyone say about radio, 'That was a really good interview, but it would have been better in ISDN.' No one cares that we're broadcasting in HD. If the technology is going to work, it's because it's available in every radio and offers more compelling content."
Future Of Radio Panel: Change For Youth Or Die Trying?
http://www.radioandrecords.com/RRWebSite/
The article is a sober but positive assessment as to where radio is heading.
db