Broadcasters Weigh 5G’s Potential
For broadcasters, 5G represents both a potentially helpful new tool and a competitive threat. The reality of either prospect hinges on how quickly and deeply the technology gets rolled out.
Wireless carriers have hailed the new 5G communications standard as a transformational technology with a broad range of potential consumer and B-to-B applications, including streaming Ultra HD (UHD) content to smartphones and TV sets, supporting ultra-low-latency cloud gaming, delivering real-time navigation information to autonomous cars and enabling augmented reality (AR) and (VR) experiences for industrial or medical use.
How much of that possibility becomes reality depends on how quickly and deeply 5G gets rolled out, and in what form, as 5G doesn’t actually refer to a single wireless technology but instead encompasses several types of wireless spectrum with different data rates and reception characteristics. For broadcasters, there are near-term B-to-B applications where 5G will be a helpful new tool, and perhaps some long-term direct-to-consumer applications where 5G might represent a competitive threat.