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Brocton piratre causes havok at Logan

Signpost said:
But if you can't accept the fact that radio listenership is in decline, you're doing the industry a disservice, because that sort of denial only continues the trend. Even in your corner of the world, which i presume from your attitude is the older side of the Boomer generation, time spent listening is down 2.3% from July 2004 to Aug 2007. My corner, the younger side of the Boomer world, it's down 14%. The attrition increases the younger you skew. I'm getting all this information from http://www.bridgeratings.com/

It's not denial when, given the explosion of choices over the last three years, TSL is only down by so little. Of course it's going to drop some, given that there are so many other places to get audio entertainment now. But, if radio was in as steep a decline as you think it is, all those other choices should have killed it long ago, and it's far from dead yet. And I fully agree that if radio does nothing to reverse its decline, when the current high-school- and college-age kids reach the coveted 25-54 demo, without the radio habit that older generations had, radio will be in serious trouble. But, again, it's not dead yet...and let's remember that radio has been pronounced dead so many times over its history that I've lost count. Every single time it has reinvented itself and hung in there.
 
dumber than a box of hair said:
It's not denial when, given the explosion of choices over the last three years, TSL is only down by so little. Of course it's going to drop some, given that there are so many other places to get audio entertainment now.

Valid point. I think we're actually in agreement.
 
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