Brokered Programming On 94.3/97.3 The Wolf

[DToTheJ]

Tonight in the 8 PM hour, instead of country music, I heard GMO talk for an hour. "Maximize Your Health," the show was called, with "spots" for a Dr. Ashburn. Does The Wolf air this every Sunday? Can you imagine any of Cumulus' "NASH" stations airing this?

 

[TTCTY]

It's paid programming and it's a local thing. They also run it on WCZX.

 

[RadioGuyKingston]

Interesting, usually such programming that gets paid for in the Hudson Valley Cumulus cluster gets thrown onto WKNY for nobody to hear.

 

[283rich]

Is "brokered programming" the way anyone would describe the working relationship that WHVW/J.P. Ferraro has with John Flowers?
John, who does a lot of community organizing in Poughkeepsie, pays J.P for the use of 2 or 3 hours of airtime every weekday morning. He talks about events around town, plays music (mostly R&B, doo-wop, soul and some rock oldies), occasionally interviews local people, and then turns to station back over to automation by noon. Completely commercial-free, and that fee that Flowers pays Ferraro seems to be the station's only source of income.
Is that "brokered programming?" Is that a sustainable business model????

 

[MHVRadiofan]

Is "brokered programming" the way anyone would describe the working relationship that WHVW/J.P. Ferraro has with John Flowers?
John, who does a lot of community organizing in Poughkeepsie, pays J.P for the use of 2 or 3 hours of airtime every weekday morning. He talks about events around town, plays music (mostly R&B, doo-wop, soul and some rock oldies), occasionally interviews local people, and then turns to station back over to automation by noon. Completely commercial-free, and that fee that Flowers pays Ferraro seems to be the station's only source of income.
Is that "brokered programming?" Is that a sustainable business model????

That is what brokered programing is. As for Sustainable business model I don't see many people listening to WHVW but Ferraro has been doing it for years. Other stations have subsisted this way also. I mean no slight to John Flowers , he actually sounds decent ,but it could also be called vanity radio. You want to be on the air and have the money to pay for it, you can have your own show.
Mark West also does this on True Oldies WALL Middletown
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I also noticed today that as posted above 1170 WWLE, Cornwall is still silent along with WCKL.

 

[disney fanatic]

That's a dumb move for the station. They run broker programming every night which is in-between "CMT Radio Live" since it is interrupted by broker programming. Did they lose the rights to Yankees baseball when "The Wolf" simulcasting the Yankee games from WCBS-AM (WCBS-FM HD2)? I wish if the Yankees will end up on "Mix 97.7" or none at all, because they all can listen to WCBS-AN for Yankees games. Broker programming on "The Wolf" is terrible, why not put it on one of the stations like WKIP or something, or put it some place else like WGHQ or WKNY, they can get broker programming to fit there.

I just want to say that WKXP/WZAD simulcasting the Yankees games from WCBS-FM's HD2 channel doesn't fit with the country that carries the "Nash" brand. Yankees baseball from WCBS-AM is not Cumulus, CBS Radio does, and Cumulus owns the "Nash" brand for country music which is "The Wolf" and a new network called CBS Sports Radio which is Cumulus' partnership. I hope that WKXP/WZAD's "The Wolf" is losing the rights to the Yankee games when it was simulcast from WCBS-FM's HD2 channel. 94.3 has been carrying the Yankees since 2003 after leaving WKNY, but I'm so disappointed to see it go to make way for brokered programming. Maybe the Yanks might end up at WCBS-AM until the season where WOR announced the deal to get the rights for the Yankee games to 710 AM for the 2014 season.