"Brought to you by....."

[CrankyYankee]

"From out of the blue of the Western sky...it's Sky King...brought to you by Nabisco!"

I remember watching "Sky King" when the USA Network was new and had a block of old shows and movies on weekends called "Night Flight."

 

[BrigThomson]

"From out of the blue of the Western sky...it's Sky King...brought to you by Nabisco!"

I remember watching "Sky King" when the USA Network was new and had a block of old shows and movies on weekends called "Night Flight."

Didn't they have some sort of goofy big-boobed female host for that all night show? Was it Rhonda?..Rhoda??..Rona??? Something like that. Or has my brain turned to complete mush??

 

[CrankyYankee]

According to this website http://night_flight1.tripod.com/prescott.html the host was an off-camera announcer name Pat Prescott. The site has an audio clip of her introduction to "Night Flight" along with a few photos too.

 

[RicoGregg]

"From out of the blue of the Western sky...it's Sky King...brought to you by Nabisco!"

I remember watching "Sky King" when the USA Network was new and had a block of old shows and movies on weekends called "Night Flight."

Didn't they have some sort of goofy big-boobed female host for that all night show? Was it Rhonda?..Rhoda??..Rona??? Something like that. Or has my brain turned to complete mush??

You're thinking of Rhonda Shear, who hosted "Up All Night" for several years.

 

[BrigThomson]

"From out of the blue of the Western sky...it's Sky King...brought to you by Nabisco!"

I remember watching "Sky King" when the USA Network was new and had a block of old shows and movies on weekends called "Night Flight."

Didn't they have some sort of goofy big-boobed female host for that all night show? Was it Rhonda?..Rhoda??..Rona??? Something like that. Or has my brain turned to complete mush??

You're thinking of Rhonda Shear, who hosted "Up All Night" for several years.

That's the one!! You get to take 2 cookies out of the jar.

 

[rwells2265]

And Rhonda Sheer called the show "[size=10pt]UP!!! [/size]all night"

--Russell

 

[Stanislav]

And Rhonda Sheer called the show "[size=10pt]UP!!! [/size]all night"

With "UP!!!" about two octaves higher than "All Night!" Gawd, what a bimbo. I would have greatly preferred to just see the Z-films she showed by themselves without her lame attempts at comedy in-between.

Last I heard, she was hawking videos of her little segments (which make no contextual sense without the associated movie) on eBay.

 

[Corky Marlowe]

Wasn't Gilbert Gottfried on "Up All Night" too? Also, I think there was one segment on "Night Flight" that had a host..."New Wave Theater", hosted by Peter Ivers.

 

[Ultimajock]

Wasn't Gilbert Gottfried on "Up All Night" too? Also, I think there was one segment on "Night Flight" that had a host..."New Wave Theater", hosted by Peter Ivers.

...yes, GilGot was on "Up All Night" (I think he got Saturday nights and she got Fridays)...and New Wave Theatre originated as a local show on KSCI/18 San Bernardino/Los Angeles; it ended with the death of Peter Ivers (bludgeoned during a botched robbery of his apartment) in 1983. An attempt to continue the series through KTLA/5 Los Angeles, with Andy Kaufman hosting the pilot (his last public work, shortly after the theatrical premiere of My Breakfast with Blassie). but KTLA never picked it up...

 

[glc]

This great "Bewitched" tribute website has a number of the various sponsor openings and "in character" commericials that were done during the run of the show...

http://members.tripod.com/~bewitchvic/main.html

Be prepared to stay awhile, though. This is a really well done site.

 

[Ultimajock]

And Rhonda Sheer called the show "[size=10pt]UP!!! [/size]all night"

With "UP!!!" about two octaves higher than "All Night!" Gawd, what a bimbo. I would have greatly preferred to just see the Z-films she showed by themselves without her lame attempts at comedy in-between.

Last I heard, she was hawking videos of her little segments (which make no contextual sense without the associated movie) on eBay.

...I have a few minutes of Rhonda's stand-up act on an old tape of A&E's Comedy on the Road. I didn't think she was bad at all on that gig. At least she was much better than the other woman that hosted the USA show, Caroline Schlitt...

 

[glc]

Here's a link to a great Chevy spot on the "Bewitched" website...

http://members.tripod.com/~bewitchvic/bonanza.html

The description: "When Bewitched began, Chevrolet alternated with Quaker Oats as the advertising sponsor for the show. There were other popular shows that were also sponsored by Chevrolet, Bonanza being one of them. Here we have a very rare commercial spot for the new 1965 Chevrolet cars. This unusually long (by today's standards) ad first aired on Sunday, September 27, 1964 and ran 5 and a half minutes in length. It immediately followed the conclusion of the sixth season episode of Bonanza: "The Hostage." This episode ran without commercial interruption, as part of an agreement between the Bonanza producers and their longtime sponsor Chevrolet to air one episode per season sans interior ads.
It's a truly special find because it included the stars of Bonanza: Lorne Greene, Pernell Roberts, Dan Blocker and Michael Landon, plus the star of The Man from U.N.C.L.E., Robert Vaughn and filmed on the Bonanza set. But it's especially intriguing for the appearance of the three stars of Bewitched: Elizabeth Montgomery, Agnes Moorehead and Dick York, because it was shot in color! At this time Bewitched was still being filmed in black and white, so here we get another glimpse of our favorite witches in natural living color!"

Also noteworthy because the spot ran on NBC and "Bewitched" was an ABC show.

 

[kirkiefan]

Chevy advertised heavily on NBC...perhaps due to "The Dinah Shore Chevy Show" and later Bonanza on Sunday evenings. If it weren't for Dinah,the ever romanticised '57 Bel Air, the '61 Impala and the first generation of Corvettes would have never sold so well as they did.

"See The U.S.A. In Your Chevrolet" uttered by Dinah's voice remains etched in my memory to this day.

 

[LKellerIII]

Chevy advertised heavily on NBC...perhaps due to "The Dinah Shore Chevy Show" and later Bonanza on Sunday evenings. If it weren't for Dinah,the ever romanticised '57 Bel Air, the '61 Impala and the first generation of Corvettes would have never sold so well as they did.

"See The U.S.A. In Your Chevrolet" uttered by Dinah's voice remains etched in my memory to this day.

I'd argue with that. Though I'm sure Dinah's infectious Chevy jingle helped, the 55-57 Chevrolets were iconic cars - great looking for their day, and fast, due the available V8 engines. In 54 and before, Chevy's were frumpy looking, and only available with 6 cylinder engines. It was a real break from the past for Chevy, and by far, the best entry-level car available in America. The Fords of that era came close, but nothing else in the "economy class" could compete. Plymouth/Dodge? Hudson? Nash? Please.

Those Chevy's became "classics" coveted by hot-rodders and collectors by the early 60s, when they were still relatively new.

As for the Corvette, America's first sports car (introduced in 53 - again with a 6 cyl engine) really didn't catch fire until the late 50s. The biggest influence on Corvette sales was probably Route 66. How could two drifters afford a new Vette every year, anyway?

Very recently, and possibly to this day, an SF Bay Area car dealership used a modified version of the Dinah jingle, words changed to:

"See Ellis-Brooks today,
For your Chevrolet.
Corner of Bush and Van Ness"

 

[danderson6500]

Chevrolet was the original sponsor of "My Three Sons";
in fact it sponsored three shows in the Thursday 9 PM
slot on ABC between 1957 and 1967: "The Pat Boone
Chevy Showroon," "My Three Sons," and "Bewitched."
One reason I've heard that "My Three Sons" moved to
CBS was that Hunt's had taken over sponsorship and
wanted their commercials in color, which ABC didn't
offer them.

"Bonanza" was sponsored by RCA when it originally
aired on Saturdays (the show was in color in part to
sell RCA color sets); Chevrolet took over when it moved
to Sundays in 1961, inheriting Dinah Shore's time slot
and sponsor ("See the USA in your Chevrolet...").

"The FBI" was sponsored by Ford, and all the FBI agents
drove Fords.

And who can forget Ronald Reagan as spokesperson for
General Electric on "GE Theater," or Alfred Hitchcock's
sardonic lead-ins to Bristol-Myers commercials on his
show?

A few others that come to mind:

You Bet Your Life: DeSoto/Plymouth dealers (at least
until 1958)
The Jack Benny Program: Lucky Strike until 1960, then
State Farm Insurance
Maverick: Kaiser Aluminum
Lassie: Campbell Soups
The Millionaire: Colgate-Palmolive
I've Got A Secret: Winston cigarettes in the '50s,
General Foods in the '60s
To Tell The Truth: Marlboro cigarettes and Geritol
The Lawrence Welk Show: Dodge in the '50s, Geritol
thereafter
The Ed Sullivan Show: Lincoln-Mercury, Revlon, and
Kent cigarettes (those are the ones I remember)
Arthur Godfrey: Lipton Tea sponsored Talent Scouts
on Mondays, Chesterfield cigarettes sponsored Godfrey
And His Friends on Wednesdays
Boxing (1950s): Pabst Blue Ribbon beer on Wednesdays,
Gillette on Fridays
Ted Mack's Amateur Hour: Old Gold cigarettes (which sponsored
a number of game shows like Two For The Money), Pet Milk,
Hazel Bishop cosmetics (also sponsored This Is Your Life), and--
of course--Geritol
Burns and Allen had an alternate sponsor to Carnation: B.F.
Goodrich tires
And does anyone remember who replaced Texaco as Milton
Berle's sponsor? It was Buick, and the show was renamed
The Buick-Berle Show. In 1955 Buick switched its sponsorship
to Gleason.

There have also been soaps owned by companies other than
Procter & Gamble; for instance, American Home Products owned
Love Of Life and The Secret Storm (eventually making a fatal
mistake selling the latter to CBS), while Colgate-Palmolive owned
The Doctors.

Although the quiz scandals have often been cited as the
reason for the move away from full sponsorship, the main
reason is simply economics: escalating production costs
made it almost impossible for one company to sponsor an
entire show every week.

Not to bump a old thread, but i have a open of "The Doctors," complete with Mel Brandt saying "The first half of The Doctors is brought to you by the Colgate-Palmolive Company, makers of..." with the C-P logo superimposed over a hospital scene still. Believe they changed the text at some point to "brought to you in part."

The last sponsor tag i remember was for Dawn dishwahsing liquid with the retired Dan Region on ATWT.

 

[CTListener]

I missed this thread when it started, but I can't believe it went eight pages without anyone mentioning "Death Valley Days," sponsored by "20 mule team" Borax and Boraxo. For a couple of seasons, Ronald Reagan hosted and would do the in-show plugs for the product.

There were also a couple of Saturday morning cartoon series with one sponsor that pretty much served as half-hour ads for that sponsor's products: the game show "Shenanigans" (Milton Bradley games) and the cartoon "Linus the Lionhearted" (Post cereals). I believe "Linus" met a premature cancellation when the FCC prohibited that sort of programming for kids.

 

[frankberry]

During my long career in radio and television, I was always told "We don't say, brought to you by, we say sponsored by."
The sponsor is not the sole reason why the program exists. He is only purchasing the right to advertise HIS product(s) on OUR show.

 

[CTListener]

During my long career in radio and television, I was always told "We don't say, brought to you by, we say sponsored by."
The sponsor is not the sole reason why the program exists. He is only purchasing the right to advertise HIS product(s) on OUR show.

Then why did the networks all say "brought to you by"? And why do I hear here in 2019 the announcers say "powered by Jeep" and "powered by your Tri-State Honda dealers" during Yankees and Mets radio broadcasts, respectively, instead of a factual, bland "sponsored by"? Doesn't the advertiser, who's paying for the sponsorship, have the right to specify the language the network/station uses to describe its role -- a case of "the customer is always right, no matter how obnoxious an a*hole he is"?

 

[frankberry]

[SUB]The advertiser has no such right. They do not own the broadcast, they are only attaching the name of their product to it.
Times have changed and some broadcasters now permit "brought to you by ...."
[/SUB]

 

[FreddyE1977]

In the very early days of television the sponsor DID own the show.
The networks got away from this business model for various reasons.