Browns to 92.3 The Fan/850 WKNR?

[vjm]

700 WLW in Cincinnati uses the "38 states" part, not sure if they use the "Canada" part.

And seriously, what did WTAM/WMMS expect? I saw the Indians' radio schedule last month. Both stations are airing the Indians on Sundays in September. So why would they complain about the Browns leaving, when there's obviously no room for them on either station's program schedule?

I'm sure if CC had gotten the Browns back, the usual September arrangement would have been in place - Tribe on 1100, Browns on the Buzzard.

But the Browns wanted to be on stations where THEY were the big kahuna, one where they wouldn't have to share the sandbox.

This isn't just about the games, this is about all the extra secondary programs that the Browns want to put on during the week.

Neither TAM or MMS would want to give 2 hours a day for "Browns Daily".

 

[Capulet]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

 

[vjm]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

Don't underestimate people bringing radios to games...yes people still do that.

Also, not everybody can just plop down on their couch or at the sports bar and watch the game...people still got things to do and places to be, football or not, so radio stil does play a role.

Browns CEO Joe Banner and President Alec Scheiner (former front office guy with the Cowboys) are both marketing geeks by trade...they've probably always wanted a chance to do something like this.

They're all about expanding the Browns "brand" (like it needs it in this town) and to do that they feel the need to have their message out there on a daily basis.

This is about building a Browns "media empire"...not just finding stations to air the games.

 

[Tim]

Major league baseball provides 162 regular season, and about 15 or 20 pre-season games...not counting some post season/playoff games if the franchise makes it that far.

From a radio advertising revenue point of view, if I could only have 1 sport...NFL or MLBB....I'd take baseball every time....even though NE Ohio is a football-crazy area. Why? NFL football is overwhelmingly a TV sport (only 1 Browns game a week).

Now, I'm sure I'll have 50 "experts" debate this...but, as somebody who worked for stations that carried both for 30 years...I've seen the $$$'s. 162 beats 16 every time.

 

[Cincinnati Kid]

Don't underestimate people bringing radios to games...yes people still do that.

Although it was done prior, much of bringing radios to games goes back to the Los Angeles Dodgers playing their early seasons in the L. A. Coliseum that had many spectators sitting very far from the playing field. In that early age of the transistor, they started bringing radios with them to find out more about what they were seeing from that long distance. This, of course, was long before the big TV screens and the like in stadiums.

 

[SonoSational18]

Tim is right. Football's 16 Sunday games don't drive the consistent cume that baseball's 162 do. Baseball just translates better into radio because of its more leisurely pace.

 

[udfan07]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

I live in Dayton and some Sundays the only way to get Browns games is to listen on the radio.

 

[Capulet]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

Thanks fr the posts . Any other comments on revenue (2) or data on radio vs TV (1) ?

 

[vjm]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

Thanks fr the posts . Any other comments on revenue (2) or data on radio vs TV (1) ?

1. - Obviously TV dwarfs radio, but there is still some value to radio for the Browns to go through all this trouble. Cleveland is a bit more traditional media wise than a lot of markets, so having games on radio is a worthwhile venture.

2. - I'm not gonna pretend to know how the $ breaks down concerning ad rates or revenue, but common sense would say nobody would go into this deal if they thought they were gonna lose money.

 

[Speaker of Truth]

In an era where you get any NFL game on a Verizon Phone, how much longer will NFL franchises be able to ask for serious money from radio companies--and actually get it?

Eventually, WTAM was going to lose somethng..its impossible to carry all three franchises on one station, which they tried to do for far too long..

Its a big deal for the two stations involved, since they're all sports..but it only covers 20 days of the year, not counting any post season...so you still have to find ways to fill all that time in a given day..but this is signiificant, at least for now..

Curious to see how long pre and post game shows last...the Patriots Radio Network in New England--also owned by CBS- runs three hour pre and post game shows..which means that an NFL Sunday gobbles up 10 hours of airtime...

 

[vjm]

In an era where you get any NFL game on a Verizon Phone, how much longer will NFL franchises be able to ask for serious money from radio companies--and actually get it?

Eventually, WTAM was going to lose somethng..its impossible to carry all three franchises on one station, which they tried to do for far too long..

Its a big deal for the two stations involved, since they're all sports..but it only covers 20 days of the year, not counting any post season...so you still have to find ways to fill all that time in a given day..but this is signiificant, at least for now..

Curious to see how long pre and post game shows last...the Patriots Radio Network in New England--also owned by CBS- runs three hour pre and post game shows..which means that an NFL Sunday gobbles up 10 hours of airtime...

"Browns Daily" is a year round show that's gonna expand to 2 hours M-F (and I'll bet anything it'll be from 1-3p on 850, which will bump Jim Rome full time over to 1540), plus all kinds of other auxillary shows which will air on both 850 and The Fan.

KNR will have the pregame, while 92.3 will do the post game.

The Fan also has the Gladiators and Dial Global's NFL package (Sunday/Monday/Thursday nights, playoffs, Super Bowl), while WKNR has the Buckeyes and their "High School Hysteria" game of the week on Friday nights.

 

[SonoSational18]

I hear that the Browns will sell all the inventory and keep the revenue. Each station would sell its own respective per or post game show. I also hear that the Browns were trying to use this deal to "scare" CC into giving them what they wanted... 2 hours of Browns infomercials every day.... And CCcalled their bluff and walked away from the table.

 

[CleveRadioInsider]

the rumor going around is the Browns Daily Show is going to move to 1pm to 3pm. For the record I will be the first to say I will not miss the Jim Rome show.

 

[vjm]

the rumor going around is the Browns Daily Show is going to move to 1pm to 3pm. For the record I will be the first to say I will not miss the Jim Rome show.

Well, technically Rome isn't going away...he'd be on for the full 3 hours on 1540 KNR2.

Yeah, yeah I know...38 steps and half of Chester, but he'll still be around.

And this will lead to the 6 p.m. hour opening up for either The Hooligans (more than likely) or 3 Deep to expand.

 

[Capulet]

I hear that the Browns will sell all the inventory and keep the revenue. Each station would sell its own respective per or post game show.

Thats interesting and somewhat unusual. Thats the Browns saying "Okay you radio stations....pay us to broadcast our games. We keep all revenue from ads during the game."

 

[Capulet]

the rumor going around is the Browns Daily Show is going to move to 1pm to 3pm. For the record I will be the first to say I will not miss the Jim Rome show.

I can't take Rome either. Since he's now a CBS product it would seem he'll be over on 92.3 before to long.

 

[Capulet]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

This is about building a Browns "media empire"...not just finding stations to air the games.

I'm surprised these NFL teams just don't go out and buy a station or two. In the not so distant future the games will be viewed over internet streams.

 

[vjm]

Couple of questions.

1) Does anyone know how many people watch a Browns game on TV versus listen to the game on radio? I gotta believe TV has a 10 to 1 advantage. ( Meaning for every 10 TV viewers, there is 1 radio listener. ) Can't remember last time I listened to a Browns game on radio.

2) How do they divide revenue? Do all three stations carry the same game day inventory? Does CBS get 2/3rds and Mels station gets 1/3rd?

The Browns certainly are the big winners. As many pointed out, the game day broadcast is not the prize. The real prize for the Browns is having 3 signals all say they are the Home of the Browns and provide all the non game day Browns programming all week long.

Now if only the Browns can play football as well as they can set up their " broadcast rights "!

This is about building a Browns "media empire"...not just finding stations to air the games.

I'm surprised these NFL teams just don't go out and buy a station or two. In the not so distant future the games will be viewed over internet streams.

Redskins owner Dan Snyder did just that a few years back...buy some smaller DC/Northern VA stations to carpet bomb the region with a 'Skins heavy sports talk format.

 

[Rockcitysfinest]

Hey Vjm,

I don't know if you listen to WTEM-am (espn 980) out of DC, which is Dan Snyder's station...I used to live in DC, and that station, to me at least, isn't no more Redskins heavy than the other CBS-er sports station in town. Ironically, if you listen in, they have two shows with Kornheiser (espn) and Steve Czaban (formerly of Fox Sports Radio for a long time) who are nationally known. Both those shows are very man-cave, plus those shows tend to cover a diversity of topics on any given day. For example, John Thompson the former Georgetown coach had a popular afternoon show on there for a long time up until recently...and just think, with Thompson, Czaban and Kornheiser, that was over 9-10 hours of talk that wasn't heavily ordered to the Redskins. Their other shows are like that as well, with a few shows being dedicated to the Skins each day/week...you'd think they'd be wall to wall Skins, but they really aren't. Sometimes, I think that they do this so that there isn't a "bias" towards outwardly favoring the team and slanting any criticism that their hosts may have....

 

[SonoSational18]

I hear that the Browns will sell all the inventory and keep the revenue. Each station would sell its own respective per or post game show.

Thats interesting and somewhat unusual. Thats the Browns saying "Okay you radio stations....pay us to broadcast our games. We keep all revenue from ads during the game."

That's pretty much it. That was WKNR's deal with the Indians back in the 90's, too.