A low-risk way for Bruce (and advertisers) to test the waters would be to have a podcast on "brucebond.com" (or maybe a podcast off a local station website). Count the daily clicks over a few months, and see if there's a blip. If there's a pulse, bring Bruce back on weekends (while keeping the daily podcast). If it doesn't gel locally, maybe he should seek a more prominent webcast site to go after a new audience. "Mike" of the DC "Don and Mike Show" reinvented himself this way, and has an affiliate in Iowa (he does it from DC).
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Bruce Bond
- Thread starter The Amish Terp
- Start date
How can everyone, except one person, forget about how he bombed on 102.3?
I thought he had a while left in the pokey. Surprised he's out already after defrauding lots of people.
I thought he had a while left in the pokey. Surprised he's out already after defrauding lots of people.
wickedwritah said:
god, you people on here are so awesome. YAY lets talk about someone's time at a garbage station with an awful signal after they killed it for a good stretch elsewhere.
I really wish I could find out how many of you here are actually affiliated with radio stations. that could explain a lot.
Bruce Bond had a great run on WINK. In such cases a radio marriage has been "one made in heaven", in other words, the timing was perfect. In 1985, such was the case with Bruce and WNNK. The market had been without a true Top 40 since the early 80s (except WFEC's run at Hot Hits, which had the disadvantage of being on a AM graveyard channel). Arguably, Harrisburg hadn't had a really good Top 40 since WKBO packed it in. The market hadn't had a true personality since Ron Drake had retired. Radio in Harrisburg was pretty flat and ripe for a Bruce Bond. The marriage was a long one with its ups and downs and even included a brief separation (1990-92, New Orleans). It finally came to an end in 2001.
Bruce, WINK and Harrisburg were a prefect match. And if Bruce had learned where to draw the line, I have no doubt today it would be the "Wink Wakeup Show" with Bruce Bond. With the attack from WHKF creating the need for a switch to HOT AC, they probably would've had Tim Burns retire even sooner and move Bruce to a perfect daypart for his talents. And you know, I think WINK wold be in a much better place today.
The radio landscape is littered with people who couldn't duplicate the magic in another market (Bruce in New Orleans) or even at another station across town. If you find yourself in one of those perfect radio marriages, do everything you can to keep it going. Bruce killed the golden goose!!!!!
Bruce, WINK and Harrisburg were a prefect match. And if Bruce had learned where to draw the line, I have no doubt today it would be the "Wink Wakeup Show" with Bruce Bond. With the attack from WHKF creating the need for a switch to HOT AC, they probably would've had Tim Burns retire even sooner and move Bruce to a perfect daypart for his talents. And you know, I think WINK wold be in a much better place today.
The radio landscape is littered with people who couldn't duplicate the magic in another market (Bruce in New Orleans) or even at another station across town. If you find yourself in one of those perfect radio marriages, do everything you can to keep it going. Bruce killed the golden goose!!!!!
Amish Terp....in response to your request to know how many of us are currently employed in radio, I believe I stated earlier that I've been in this market for at least 25 years. I worked radio from '87-'95, and have been back in radio since '98.
How long have YOU been in this business and are you currently employed by a station? Don't throw something like that out there if you're not prepared to answer it yourself.
How long have YOU been in this business and are you currently employed by a station? Don't throw something like that out there if you're not prepared to answer it yourself.
B
bl40modulimiter2
Guest
I'd like to know who you are as well, Twerp, so I can make sure you never get near any station I own.
Love him or hate him, Bruce has done what very few people in radio have done, and that's dominate the market. I am sure that Bruce is keenly aware that if he goes back on the air tomorrow, he would be doing a different show entirely than the one he did during the WINK 104 years.. Which is also an entirely different show than he did while on the air at WTPA. I don't think he is a one trick pony, if he goes back on the air - he is going to be great. I can count on one hand the number of people who have had such such a celebrated career on the air in Central Pa. Bruce Bond, deserves a place along side RJ Harris, Nancy Ryan, Ed Coffey and Jeff Kaufman and Mac Macauley as legends in this market. If Bruce gets on the air, he will be returning to something he clearly still has a great amount of passion for, and will no doubt get the interest of a lot of listeners. I read an earlier post about him coming to terms with "what he did". As far as the great state of New York is concerned, he came to terms with it, he paid his debt to society, and deserves to be free of that albatross hanging over his head.
Bruce himself is a handful. No PD or GM has the luxury of time to babysit or manage Bruce like Dan Savadove did. There is no time to referee his attacks on other airstaff. He needs to communicate that he has grown up and can function in today's leaner and meaner environment. No one wants the baggage that comes with Bruce. And because of his failure last time out (even though it can't entirely be blamed on Bruce) and his time away from the market, he is perceived more as a liability than an asset. Corporate radio can't or won't put up with his demands or dysfunctional BS, plainly put. Sure, he may well be successful. Few want to take the chance on Bruce.
G
grandoleopry
Guest
First issue is Cumulus is currently negotiating to buy Citadel.
Companies typically are not going to add new expense during a time
of potential transition.
Adding a show such as this would increase expense with no guarantee of
increasing revenue to offset it. The station would have to have to see a substantial
ratings increase and it would be at least 2 - 3 books down the road before
national and regional agencies who for the most part do a majority of the buying
these days would give it credibility. You see the agency buyers who many
of which are outside the market would have no idea who Bruce Bond is until
they see proof of performance, And like I said you will have to prove the show
will be consistent over a period of time before you get bought. Thats just the way it is.
Companies typically are not going to add new expense during a time
of potential transition.
Adding a show such as this would increase expense with no guarantee of
increasing revenue to offset it. The station would have to have to see a substantial
ratings increase and it would be at least 2 - 3 books down the road before
national and regional agencies who for the most part do a majority of the buying
these days would give it credibility. You see the agency buyers who many
of which are outside the market would have no idea who Bruce Bond is until
they see proof of performance, And like I said you will have to prove the show
will be consistent over a period of time before you get bought. Thats just the way it is.
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