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BRW: "Chicopee, you're next on WEEI..."

http://bostonradiowatch.com/

Entercom today announced the signing of a definitive agreement to acquire a Top 40 radio station WBEC-FM/"Live 105.5" in Springfield, MA from Great Northern Radio, LLC for $5.75 million. Entercom plans to simulcast Boston's WEEI-AM "Sports Radio 850" with some additional syndicated programming and play by play. The acquisition is subject to FCC approval, which is expected in the second quarter.<P ID="signature">______________
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Convienenty, the call letters WZEI, WPEI (which might have been good for Providence), WVEI-FM, WDEI, and WTEI are all available, and Entercom will probably use one of them on 105.5.

Could that station become the new Red Sox radio affiliate for Springfield in-time for the upcoming season??

I also wonder if Entercom might be buying other stations through New England to expand the "WEEI Network". I could see Hartford, New Haven (depending on what station they get in Hartford), Manchester/Concord and Portland as cities where Entercom may buy stations to become WEEI simulcasts. It would be great business sense as it would amortize WEEI's high talent payroll across several stations, and assure affiliates in key New England cities for local sports teams WEEI gets the rights to.

Should Entercom buy WKLB-99.5 from Greater Media, and assuming that the calls and country format now on 99.5 move to 102.5 when Greater Media acquires WCRB later this year, I could see Entercom moving WAAF from 107.3 to 99.5, and flip 107.3 to a simulcast of WEEI-850 (likely moving the WEEI-FM calls there with 103.7 in Rhode Island perhaps becoming WPEI), which would be a better signal in Central Massachusetts than WVEI-1440 and nicely fill-in the gaps in Central Massachusetts (and even Metrowest) where 850 (and in some spots, 1440 as well) is weak or impossible to receive. Perhaps 1440 might be flipped to a simuilcast of WRKO-680, which also has reception issues in Central Massachusetts, especially at night.

I also wonder if Entercom is trying to build their "WEEI Network" as part of their plan to renew the Red Sox radio pact. Entercom could tell the Sox "You won't have to worry about the radio flagship getting affiliates in Springfield, Providence, Worcester (and other cities where Entercom may buy stations to simulcast WEEI) because they're included if you stay with us. If you go with CBS or Greater Media, they'll have to build a network from scratch...."
 
> Convienenty, the call letters WZEI, WPEI (which might have
> been good for Providence), WVEI-FM, WDEI, and WTEI are all
> available, and Entercom will probably use one of them on
> 105.5.
>
> Could that station become the new Red Sox radio affiliate
> for Springfield in-time for the upcoming season??

According to All Access, Entercom will take control of the station on June 1st. So it's too late for the start of the season. Additionally, WBEC's transmitter site isn't on yet, there would be a risky move if there are delays getting the new site (which is on Mt. Tom with 93.1 WHYN-FM and 97.9 WPKX) on the air.

So, Springfield will probably get at least another year of Sox coverage on 560 WHYN.

> I also wonder if Entercom might be buying other stations
> through New England to expand the "WEEI Network". I could
> see Hartford

Nothing's really up for sale there. And they've instantly lost around 50% of the market, as there's no way that Yankees fans would take WEEI seriously.

> New Haven (depending on what station they get in Hartford)

By the time you get to New Haven, it's mostly Yankees territory. In a market where you can hear New York City FMs during the day, this one seems a bit far fetched.

> Manchester/Concord and Portland

If they could get Mindich's remaining non-FNX properties (WFEX/WPHX), they could cover some of these areas. But nobody's selling here either. It would seem to have a shot in Portland, but there's just nothing that's really up for grabs. (entirely speculation, but with Nassau's "Bone" simulcast heading downhill with the departure of Stern, could Entercom work out an LMA?).

> as cities
> where Entercom may buy stations to become WEEI simulcasts.
> It would be great business sense as it would amortize WEEI's
> high talent payroll across several stations, and assure
> affiliates in key New England cities for local sports teams
> WEEI gets the rights to.

The problem would really be securing signals to launch the format on. Other than the Cape Cod market (where Entercom could possibly launch a 107.5 WCEI), no FM properties in New England in significant New England markets are available for purchase.

> Should Entercom buy WKLB-99.5 from Greater Media, and
> assuming that the calls and country format now on 99.5 move
> to 102.5 when Greater Media acquires WCRB later this year, I
> could see Entercom moving WAAF from 107.3 to 99.5, and flip
> 107.3 to a simulcast of WEEI-850 (likely moving the WEEI-FM
> calls there with 103.7 in Rhode Island perhaps becoming
> WPEI), which would be a better signal in Central
> Massachusetts than WVEI-1440 and nicely fill-in the gaps in
> Central Massachusetts (and even Metrowest) where 850 (and in
> some spots, 1440 as well) is weak or impossible to receive.
> Perhaps 1440 might be flipped to a simuilcast of WRKO-680,
> which also has reception issues in Central Massachusetts,
> especially at night.

In the past, Entercom had noted that they would have retained the classical format had they acquired WCRB. At the moment, the most likely scenario for 102.5 sends the intellectual property of WCRB to 99.5 (with WKLB going to 102.5). Perhaps this is simply so Greater Media doesn't have to pull the trigger on WCRB (therefore killing classical in Boston, Detroit (WQRS), and Philadelphia (WFLN)).

So if Entercom were to acquire a 99.5 WCRB, and they stay to their original statement, then that would place classical on 107.3, with WAAF on 99.5 (rather than the original 102.5). Of course, placing sports on 107.3 is always a possibility, and I'd stated before that simulcasting 680 on 1440 wouldn't be a bad idea should said scenario occur.
 
All of what you say is plausible, but you're forgetting something ----
any station is for sale, if the price is right.


> Convienenty, the call letters WZEI, WPEI (which might have
> been good for Providence), WVEI-FM, WDEI, and WTEI are all
> available, and Entercom will probably use one of them on
> 105.5.
>
> Could that station become the new Red Sox radio affiliate
> for Springfield in-time for the upcoming season??
>
> I also wonder if Entercom might be buying other stations
> through New England to expand the "WEEI Network". I could
> see Hartford, New Haven (depending on what station they get
> in Hartford), Manchester/Concord and Portland as cities
> where Entercom may buy stations to become WEEI simulcasts.
> It would be great business sense as it would amortize WEEI's
> high talent payroll across several stations, and assure
> affiliates in key New England cities for local sports teams
> WEEI gets the rights to.
>
> Should Entercom buy WKLB-99.5 from Greater Media, and
> assuming that the calls and country format now on 99.5 move
> to 102.5 when Greater Media acquires WCRB later this year, I
> could see Entercom moving WAAF from 107.3 to 99.5, and flip
> 107.3 to a simulcast of WEEI-850 (likely moving the WEEI-FM
> calls there with 103.7 in Rhode Island perhaps becoming
> WPEI), which would be a better signal in Central
> Massachusetts than WVEI-1440 and nicely fill-in the gaps in
> Central Massachusetts (and even Metrowest) where 850 (and in
> some spots, 1440 as well) is weak or impossible to receive.
> Perhaps 1440 might be flipped to a simuilcast of WRKO-680,
> which also has reception issues in Central Massachusetts,
> especially at night.
>
> I also wonder if Entercom is trying to build their "WEEI
> Network" as part of their plan to renew the Red Sox radio
> pact. Entercom could tell the Sox "You won't have to worry
> about the radio flagship getting affiliates in Springfield,
> Providence, Worcester (and other cities where Entercom may
> buy stations to simulcast WEEI) because they're included if
> you stay with us. If you go with CBS or Greater Media,
> they'll have to build a network from scratch...."
>
 
The ideal pickup for WEEI in northern New England would be 103.7. That way you'd hit it all -- Concord, Portland, Augusta, and every cow and tree in between. (Portland shouldn't be too much of a concern for WEEI, anyway, since their signal travels up the coast pretty well.)

Doubt the stick's for sale, though.
 
> The ideal pickup for WEEI in northern New England would be
> 103.7. That way you'd hit it all -- Concord, Portland,
> Augusta, and every cow and tree in between. (Portland
> shouldn't be too much of a concern for WEEI, anyway, since
> their signal travels up the coast pretty well.)
>
> Doubt the stick's for sale, though.

103.7 (presuming you're talking about WPKQ, not WKNE) is a killer signal; it's right up there with WHOM. It hits Maine, New Hampshire (except for Southwestern areas of the state), Vermont, and Quebec as well. Unfortunately, the signal is being wasted with the current format (a simulcast of WOKQ, run out of Citadel's Seacoast cluster).

But with WEEI-FM killing Citadel's WSKO/WSKO-FM in Providence, I'd doubt that Citadel would want to partner with Entercom at all.
 
> 103.7 (presuming you're talking about WPKQ, not WKNE) is a
> killer signal; it's right up there with WHOM. It hits Maine,
> New Hampshire (except for Southwestern areas of the state),
> Vermont, and Quebec as well. Unfortunately, the signal is
> being wasted with the current format (a simulcast of WOKQ,
> run out of Citadel's Seacoast cluster).
>
> But with WEEI-FM killing Citadel's WSKO/WSKO-FM in
> Providence, I'd doubt that Citadel would want to partner
> with Entercom at all.

You would think, Justin, but Citadel might enjoy the color of money now.

And, yes, I was thinking of WPKQ. Couldn't remember the calls. Back when it was top-40 it was a neat little station. Heard it like 15 years ago when I was in the area and I couldn't believe a station had a such a big signal.
 
> > 103.7 (presuming you're talking about WPKQ, not WKNE) is a
>
> > killer signal; it's right up there with WHOM. It hits
> Maine,
> > New Hampshire (except for Southwestern areas of the
> state),
> > Vermont, and Quebec as well. Unfortunately, the signal is
> > being wasted with the current format (a simulcast of WOKQ,
>
> > run out of Citadel's Seacoast cluster).
> >
> > But with WEEI-FM killing Citadel's WSKO/WSKO-FM in
> > Providence, I'd doubt that Citadel would want to partner
> > with Entercom at all.
>
> You would think, Justin, but Citadel might enjoy the color
> of money now.
>
> And, yes, I was thinking of WPKQ. Couldn't remember the
> calls. Back when it was top-40 it was a neat little station.
> Heard it like 15 years ago when I was in the area and I
> couldn't believe a station had a such a big signal.
>
Maybe J.J. is getting ready to retire?{maybe not},but 95.5 & 95.9 could be a simulcast for WEEI or 96.3 is about to move closer to Portland and they have a huge signal.
 
> http://bostonradiowatch.com/
>
> Entercom today announced the signing of a definitive
> agreement to acquire a Top 40 radio station WBEC-FM/"Live
> 105.5" in Springfield, MA from Great Northern Radio, LLC for
> $5.75 million. Entercom plans to simulcast Boston's WEEI-AM
> "Sports Radio 850" with some additional syndicated
> programming and play by play. The acquisition is subject to
> FCC approval, which is expected in the second quarter.
>
WBEC-FM is is Pittsfield. Does that signal even cover metro
Springfield?
 
> > http://bostonradiowatch.com/
> >
> > Entercom today announced the signing of a definitive
> > agreement to acquire a Top 40 radio station WBEC-FM/"Live
> > 105.5" in Springfield, MA from Great Northern Radio, LLC
> for
> > $5.75 million. Entercom plans to simulcast Boston's
> WEEI-AM
> > "Sports Radio 850" with some additional syndicated
> > programming and play by play. The acquisition is subject
> to
> > FCC approval, which is expected in the second quarter.
> >
> WBEC-FM is is Pittsfield. Does that signal even cover metro
>
> Springfield?
>

105.5-WBEC is being moved into the Springfield market, from Pittsfield....
 
> According to All Access, Entercom will take control of the
> station on June 1st. So it's too late for the start of the
> season. Additionally, WBEC's transmitter site isn't on yet,
> there would be a risky move if there are delays getting the
> new site (which is on Mt. Tom with 93.1 WHYN-FM and 97.9
> WPKX) on the air.

WPKX is on Provin Mountain.
The only full power FM on Mt Tom is WHYN-FM. WRNX has an aux on it as well.


--------- Commentary time -------------

So what's Pittsfield loss, becomes our loss as well. Too bad a good music station couldn't have moved in. While the sports talker is big in Boston and Providence where the Red Sox fans outnumber Yankees fans tremendously, out west it's not so lop sides. And with the plethora of Sports talk listenable in this area, it just is overkill to me. Too bad, I was really excited about the new FM signal. Now it's just a waste of frequency space to me. I won't be listening.
 
> Maybe J.J. is getting ready to retire?{maybe not},but 95.5 &
> 95.9 could be a simulcast for WEEI or 96.3 is about to move
> closer to Portland and they have a huge signal.

The signal's fine in Portland. It's the rest of northern New England away from the coast that they need to worry about.
 
Yes, had heard they're going to put it on Mt Tom in Holyoke...?

> 105.5-WBEC is being moved into the Springfield market, from
> Pittsfield....
>
<P ID="signature">______________
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> Could that station become the new Red Sox radio affiliate
> for Springfield in-time for the upcoming season??

I think they're on WHYN 560 for now

> Manchester/Concord and Portland as cities

not sure who'd run it in Manch/Concord area. Don't they do well
to the north as it is? They could get on a repeater somehow.
Or try to buy WKBR 1250 or WFEA 1370; not sure if they could get
Concord's WKXL 1450...

<P ID="signature">______________
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</P>
 
So it's too late for the start of the
> season.

But stations can join in mid-season, like WBOQ did last year.

>
> If they could get Mindich's remaining non-FNX properties
> (WFEX/WPHX), they could cover some of these areas.

92.1, Peterborough, right...
<P ID="signature">______________
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> New Haven (depending on what station they get in Hartford)

>>By the time you get to New Haven, it's mostly Yankees territory. In a market >>where you can hear New York City FMs during the day, this one seems a bit far >>fetched.

I don't see any New Haven area FMs jumping on the sports radio WEEI bandwagon, with Infinity AM covering the regional teams. Red Sox do come in (with some problems from Baltimore's WBAL-1090 at night) from WTIC-1080/Hartford (which often does New Haven traffic); WFAN-660 has been Mets for eons and WCBS-880 also blasts up Long Island Sound with the Yankees. Some New York FMs can be heard in New Haven with a good receiver, but we're not talking city grade by any means.

In Springfield, nobody's mentioned Westfield's directional 50K (day) WNNZ-640. Between their modest share and Red Sox giant WHYN-560, this little FM move-in could shake things up on the AM band. WHYN would just have to focus on their other talk offerings if they lose the Sox and, like other decent signal news talkers, would survive.

With the listenership of out-of-towners like WZMX or WKSS in Springfield, I would have assumed 105.5 could move into this market with a music format overlooked by local stations. When given a choice, people in Hampden County prefer Springfield locals over comparable formats on strong Hartford signals.
 
> Yes, had heard they're going to put it on Mt Tom in
> Holyoke...?
>
> > 105.5-WBEC is being moved into the Springfield market,
> from
> > Pittsfield....
> >
>


Isn't Pittsfield pretty isolated and underserved signal-wise? Can they really make a case to move 105.5?
 
> Isn't Pittsfield pretty isolated and underserved
> signal-wise? Can they really make a case to move 105.5?

It doesn't matter. The move has been approved by the FCC.

Pittsfield receives several FM signals from Albany without problems and still has three local FM signals (mind you they also have three AM signals), not to mention fringe signals also in county and from the North.

Pittsfield will still have
WTBR 89.7, WUPE 95.9, WBRK 101.7, WRRS-LP 104.3
WUHN 1110, WBRK 1340, WBEC 1420
 
> Some New York FMs can be heard in New Haven
> with a good receiver, but we're not talking city grade by
> any means.

Surprisingly, KTU comes in really well in New Haven (on a good receiver, as you stated). I'd really refered to NYC FMs to emphasize how close New York City is to New Haven, so close than a WEEI affilate wouldn't work.

> In Springfield, nobody's mentioned Westfield's directional
> 50K (day) WNNZ-640. Between their modest share and Red Sox
> giant WHYN-560, this little FM move-in could shake things up
> on the AM band. WHYN would just have to focus on their
> other talk offerings if they lose the Sox and, like other
> decent signal news talkers, would survive.

Other than one local show (The Press Box) and Yankees rights, does WNNZ have anything else to offer?

WHYN will probably be fine; they're the leading talk outlet in Springfield.
>
> With the listenership of out-of-towners like WZMX or WKSS in
> Springfield, I would have assumed 105.5 could move into this
> market with a music format overlooked by local stations.
> When given a choice, people in Hampden County prefer
> Springfield locals over comparable formats on strong
> Hartford signals.

Perhaps WHYN-FM will pick up more of a CHR direction, as a potential competitor has now been eliminated?
 
> > Maybe J.J. is getting ready to retire?{maybe not},but 95.5
> &
> > 95.9 could be a simulcast for WEEI or 96.3 is about to
> move
> > closer to Portland and they have a huge signal.
>
> The signal's fine in Portland. It's the rest of northern New
> England away from the coast that they need to worry about.
>
Maybe I'm just in the wrong place ,but I live in Portland and it's really annoying trying to listen to WEEI or WRKO in the Portland area unless you're sitting still in the car in certain areas those two signals are very poor.
 
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