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BRW: WCRB 99.5 loses local touch

raccoonradio

raccoonradio

Boston radio Watch
http://www.bostonradiowatch.com

"while WKLB will keep its entire local DJ line-up, WCRB's local touch in the form of longtime veteran announcers Laura Carlo and Ray Brown will disappear as the station will join Nassau's existing regional classical music network WBACH based in coastal Maine."

BRW also says that while country and classical each have niches in Boston, Grand Olde Opry apparently has a bigger one that Grand Old Opera.
 
raccoonradio said:
"while WKLB will keep its entire local DJ line-up, WCRB's local touch in the form of longtime veteran announcers Laura Carlo and Ray Brown will disappear as the station will join Nassau's existing regional classical music network WBACH based in coastal Maine."
Click to expand...

Does this mean that WCRB will be known as "WBACH 99.5" on December 1st? Regardless if the WCRB brand continues, looks like the new morning program is Scott Hooper's "Breakfast with Bach" morning show, and afternoons will be hosted by Jay Lundstrom.

Nassau will have to have some sort of local presence in the Boston region, whether it be in the WCRB building or not. WCRB's midday host Don Spencer is currently heard on the WBACH stations in a voicetracked form over the WCN, as is evening host Mark Calder. Both of these hosts work out of the WCRB facilities to my knowledge; unless Nassau plans to relocate both of them to Maine, they will need some sort of office/studio facilities in Greater Boston... the FCC paperwork didn't seem to indicate whether Nassau gets the WCRB studios in Waltham last time I looked at it, only that GM gets to keep 99.5's transmitter site.

And WBACH's website seems to indicate that Ray Brown and Laura Carlo have weekend airshifts right now on the WCN... perhaps they will remain in that capacity once the big move takes place.

In any case, knowing how frugal Nassau is, these moves aren't too much of a surprise.
 
Does this mean that WCRB will be known as "WBACH 99.5" on December 1st?
[/quote]

If they do use the slogan “W-Bach”, it might get confused with North Shore 104.9-WBOQ and screw-up the ratings.
 
Though the identifier "W-Bach" isn't being used anymore--strictly "North Shore 104.9" and the only time
I think you hear "WBOQ" is when the TOH legal ID happens. But yes, if there could be confusion somehow
based on the 'BOQ calls...
 
KEEP LAURA CARLO

Laura Carlo has one of the great voices in radio today. Why would any radio station not use her to the full extent as well as Ray Brown. They are as much a part of WCRB as the letters themselves.

When you hear Laura Carlo you think of classical music. Branding at its best.
 
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