Re: The Future Of WKOX (Was: Re: BRW: WKOX, WUNR, WRCA might boost power)
I disagree, this is the time to use the improved signal to engender listeners.
With Morning Sedition phasing out, it is troubling that I can't think of a good local host (with liberal leanings) in the Boston area....but I can think of several hosts close by ....Arnie Arnesen being my favorite choice for the area. I could see her comfortably hosting a morning show that would be topical and of high quality. If local is not an option, im not sure what to place in that 6am slot...though in news/talk...there have been some "dream team" musings...
This is a serious issue but an opportunity for WKOX....the key is to take drivetime....and its now time to swap Ed and Randi Rhodes. I wish the goal was to take mornings.....and drivetime. Some quality marketing counterprogramming the moribund Carr and anything else WTKK throws up (literally) would be an interesting cat fight. Springer should be heard on late night or weekends.
I disagree strongly that this area needs another center-right host like Schultz (well maybe just slightly left of center..but just barely)....while I am not a big fan of Schultz, his show is best left in the evenings. If Severin is moved to 7pm on WBZ, then its a nutjob versus Schultz.
There will be many pre-emptions due to hockey for Severin....i hope.
My reaction to those who believe that CC would move another station in the area to more conservative talk is "Are you kidding". Rush, Hannity, Severin, Ingraham, Savage, Carr and possibly Graham....isnt that bloody enough. That is already too much for this blue state already.....
> I would venture to guess that there are a number of people
> on the left who would be happy to see WKOX/WXKS go to
> something else, myself included. They seem to have done a
> half arsed job with the progressive talk format. They play
> springer (at night) and delay Randi Rhodes so that we can
> hear Bidg Eddie, who is right of most of the listeners (of
> most Bostonians as well...)
>
>>
> Hello Libtalk and Blacktalk, AM needs a savior (once
> again...)
>
>
> > It wouldn't make sense for them to leave AA on both
> stations
> > after the WKOX upgrade. The 50 kW WKOX will cover
> everywhere
> > WXKS covers, even the north shore just as well, so it
> would
> > be a duplicate.
> >
> > The plan you speculate below of WKOX going conservative
> talk
> > with Premiere Networks (Limbaugh, etc...) and competing
> with
> > WRKO was reportedly the original plan that Clear Channel
> had
> > for WKOX with the intended upgrade a few years ago. It
> > wouldn't have been worth doing while they were stuck with
> > the Framingham transmitter, and then AA and the idea of
> > using it as a metro-west companion to WXKS came along.
> >
> > If that happens, it would be a shame for AA to be left on
> > only WXKS with that horrible night signal.
> >
> > If they leave AA on WKOX, WXKS could pick up some other
> > no-overhead canned format. Perhaps brokered or network
> > Spanish (though it would barely hit Boston's Spanish
> > neighborhoods in town at night) or other brokered ethnic,
> or
> > satellite "Real Oldies" (with throwing Little Walter's
> > syndicated show back on in Boston), or satellite country
> > oldies, etc... hopefully not back to Standards because Bob
>
> > Bittner is covering that well now...
> >
> >
> > > The big question for WKOX-1200 is going to be this:
> > >
> > > Will they remain an Air America affiliate or change
> > > formats??
> > >
> > > Although Air America has not done well ratings-wise for
> > > them, it should be noted that the signal of WKOX
> > (especially
> > > at night in some parts of the market) and the night
> signal
> >
> > > of simulcast partner WXKS-1430 (which misses much of the
>
> > > Boston area after sunset) leave much to be desired. A
> > > stronger signal, and Boston's traditional status as one
> of
> >
> > > the most politically liberal areas of the country, could
>
> > > give WKOX's current format of Air America programming a
> > new
> > > lease on life.
> > >
> > > On the other hand, their new signal (especially during
> > > daytime hours) could lead Clear Channel to consider a
> > format
> > > change.
> > >
> > > If WKOX's format is changed, it may be to a talk format
> > > consisting mostly of shows syndicated by Premiere Radio
> > > Networks (also A Clear Channel Property). Clear Channel
> > > could probably pull Rush Limbaugh and George Noory (as
> > well
> > > as Matt Drudge on weekends) off of WRKO-680 (which could
>
> > > badly wound 'RKO), perhaps as soon as the date CC dumps
> > Air
> > > America from WKOX, and add Glenn Beck and Phil Hendrie
> (as
> >
> > > far as I know, neither is heard at present in Boston).
> > >
> > > Such a format change would likely also be accompanied by
>
> > > billboards, newspaper ads, and TV spots likely centering
>
> > > around (assuming Clear Channel can yank his show off of
> > 'RKO
> > > and onto 'KOX) Rush Limbaugh moving to the "new radio
> > > station in town".
> > >
> > > Were CC able to move Limbaugh to a more powerful WKOX,
> > that
> > > move alone could put the station "on the map" and badly
> > > wound WRKO.
> > >
> > > If CC does change WKOX's format, it could spell trouble
> > for
> > > Air America in Boston, even if WXKS continues to
> broadcast
> >
> > > Air America programming: WXKS' poor nighttime signal
> could
> >
> > > cause problems, especially in the late Fall and Winter
> > > months, when WXKS is on it's night signal for part or
> much
> >
> > > of the afternoon-drive period.
> > >
> >
>