The fact is that, despite the power increase, the new daytime facilities will rather dramatically reduce the station's daytime coverage. The former 40-kW daytime signal from the old WKOX towers on Mt Wayte Ave in Framingham produced a cardioid pattern centered on the northeast. The signal spread out from there to reach well into central MA, southern NH, and even a bit of southeastern VT. The new day pattern, whenever they get it on the air, will beam due east. Central MA, including Worcester, any of VT, and a lot of southwestern NH will be lost from the coverage area.
There will be two big advantages from this "upgrade" and they will be advantages only to the station, which will be able to boast of a 50-kW signal and will no longer have to lease TWO transmitter sites--one for days and the other for nights. There will be very little, if any, new population served and if there is some, it will lie in areas along the southern Mass coast where, despite claims to the contrary in WQOM's application to modify its CP, there is bound to be substantial normally prohibited overlap with first-adjacent WEPN.
As for going on the air on Nov 1 with 50 kW and the new day pattern, sorry, I'm not going to believe that until it is confirmed by my own listening and by the report of somebody I believe who is an engineer and is connected with the station. I do not know whether Grady Moates, who was contract CE for the station under Alex Langer's ownership, is still acting in that capacity under the new ownership.
I don't question that the station will be able to return to the air on Nov 1, but, regardless of what the new General Manager said in his press release, returning to the air on that date with the new facilities and higher daytime power seems impossible. Simply too much equipment had to be ordered, built, delivered, installed, and tested for the work to be completed in the six-week period between when the FCC approved the transfer of control to Holy Family and November 1.
The lead time for the custom-built antenna-phasing equipment, ATUs, and diplex filters alone is almost always WAY more than six weeks. Moreover, I have yet to see any notice that the FCC has approved WQOM's application for modification of CP that would enable the station to use only three of the five towers at the transmitter site during the daytime. Without that approval, the new setup would have to be built according to the previously granted CP, which required the use of all five towers and would significantly restrict the station's daytime coverage to the northeast and southeast.