Re: Other Unanswered Questions Concerning WWZN-1510
Definitely the best choice for 1510 is to go ethnic-brokered. And I do believe that the 10 or so other brokered stations in the Boston market would moderately-to-severely feel the pinch of such. 1510 would start making money instantly should it decide to do so, as Dan pointed out, it would have the best signal of any of the other lower-powered stations... and just the claim of 50,000 watts would really work well for the people who buy the time. ("Hey, we're TEN TIMES MORE POWERFUL than any of the other stations offering the same laguage" etc etc). Of course, the nighttime 50kw signal would not do them any good outside of the Boston market, as there aren't too many other-language folks up in Yarmouth, Maine, nor Yarmouth Nova Scotia. - If 1510 were to become religious like most of the other religious stations(worshipping the green), then perhaps the gullable people hearing the skywave signal in the way-up northeast might just send in $$$ to the program producers. - Let's just hope that 1510 doesn't go religious, nor infomercials which sell people "stomach-magnets" (which pull the pain out of your abdomen) and/or cream that's put on a part of your body that makes it grow an inch. Oh where o where is the FTC?
> > I most definately think it is possible for 1510 to go to
> > ethnic programmign under its current ownership. Just look
> at
> > 620 AM in New York City. It's owned by the people who own
> > Sporting News Radio (it even has the WSNR calls) and most
> of
> > their broacast day is leased out to Russian Broadcasters.
> >
> As long as whoever controls WWZN can clear enough to pay the
> rent on the transmitter site in Waltham--the rent is rumored
> to be $25,000/month ($300,000/year)--plus the power bill to
> keep the transmitter on the air, and other insurance and
> maintenance costs, I think the station will remain on the
> air. There are 8760 hours in a year (8784 in leap years).
> Say they need $500,000 per year to meet the rent and power
> expenses, that means the station burns about $1/minute give
> or take. If they can broker the time for at least that much
> (with suitable adjustments for the hours they don't sell and
> collection expenses for the program producers who try to
> stiff them), I don't think the ownership will surrender the
> license. I think there is better than a 99% chance WWZN will
> continue as a brokered-time operation--largely ethnic, some
> religious, and probably some infomercials. In other words,
> anyone who pays and who doesn't try to broadcast things that
> the FCC will shut down the station for airing.
>
> If business starts to build in one particular programming
> area, the operator might become adventurous enough to try to
> cater to that type of brokered programming (WBIX and WBNW
> are a good examples)--something that would loosely be called
> a format--but if no type of client appears to predominate in
> the mix, I think it will just turn into every hour goes to
> the highest bidder.
>
> Could this start a price war among WWZN, WUNR, WAZN, WLYN,
> WRCA, WNTN. WEZE, WROL, WBIX, WSRO, and WBNW? (I guess I
> should add WJDA and WESX because part of their broadcast day
> is brokered.) Maybe, but I doubt it. I think the operators
> of these stations know how to make a buck on brokered time
> without getting into that sort of unpleasantness. For sure,
> Salem (WEZE, WROL, and WTTT) knows how to do it profitably
> with mostly religious programs and so does Multicultural
> (WAZN, WLYN) with ethnic. Alex Langer allegedly quickly
> figured out how to stop the hemmoraging at WBIX. And in this
> market, WUNR has been at it longer than anybody and wouldn't
> be doing it if the business weren't at least breaking even.
> Of these stations, WWZN has the best signal--arguably the
> only signal that can be called full-market--which is good
> because it must also have the highest fixed expenses.
>