kirkiefan said:
That is soooo un-Cox!
As if Rush's rants and 95.7 in Piqua going mono for an AM/FM simulcast wasn't bad enough.
Let Sharonville have its LPFM (The ultra right wing Limburgher weasel is already on 'KRC!)
Ah, Kirkie Fan...
Perhaps it's a switch for Cox in Dayton, but not for Cox in general - Bubba is on 6 or 7 of their stations now, and pretty much all are doing quite well. (One station reportedly went from a 1 to a 7 share almost overnight.)
WHIO's decision to move talk to simulcast on FM has made a radical improvement to the station's ratings. Right now, it's seeing the kinds of numbers not seen since the Lou Emm days. And no one (other than you) has noticed it's in mono. At least, as I understand it, the station has had zero complaints about not being in stereo. The talk audience couldn't care less. Which might give you an idea of why it was done. The move gave WHIO far more coverage to the north than that puny 5 KW AM signal could muster, and put a city grade signal into Springfield (a real necessity to get big numbers on any station these days). It also helped lower WHIO's demos, which were starting to approach geriatric prior to the move.
I can appreciate you're not a Limbaugh fan...but he had around a 15 share 25-54 in the latest trend. Don't know if that will continue, but if it does...Rush can only thank the man in the White House for all the attention he's attracting to EIB.
As for Eagle, it might have been done earlier. But now that it appears as though 95.7 ain't goin' nowhere, the decision to move more into the 80's, and making the change seems logical, if you consider the changes in the Dayton radio market landscape in the past year or so.