Re: The Bottom Line
> You're most likely right, as tight-playlist oldies has a
> track record of success ... or had one, before all the '70s
> and '80s material started muscling into the playlists.
> Still, to listeners who were fans of DRC-FM before all the
> juggling started, "Shake Me, Wake Me" and "Soul Deep" are
> just as familiar as "Baby, I Need Your Lovin'" and "The
> Letter." They've been part of the 102.9 playlist at least
> since the turn of the millennium. And back then, DRC-FM was
> a decent fifth or sixth overall in the Arbs and nobody was
> complaining about the lack of focus. Drop those songs? Why,
> they might as well drop the Wildweeds' "No Good to Cry," a
> heritage DRC song if ever there was one.
>
> Only being a fan and not a radio pro, I probably have more
> of the "vinyl junkie" in me than you. Still, I wonder if a
> tight-playlist format, no matter the musical era, would have
> much of a chance of working at 102.9. People who seldom
> listen to DRC-FM think of it as "that oldies station," and
> people who've been faithful to it for at least the past half
> dozen years, probably longer, are used to the slightly
> off-kilter playlist. Wouldn't Buckley have to completely
> blow up the station -- call letters, air staff, music and
> all -- to get appreciably better results than it would by
> just returning to the early 2000s "Oldies 102.9" sound
> fulltime, as it has this weekend?
>
Facing facts, DRC-FM has become a casualty in the Buckley train wreck and will never return to the glory of what it once was - not that I think the market would support it in light of what's available in today's radio marketplace.
Anybody who is just a casual office listener will migrate over to Kool or whatever station has a 300-400 song playlist that plays the same burnt-out tunes they're all familiar with. Other people will venture out and break new ground, be it finding either another terrestrial, satellite or internet station that plays what the person is striving for (or something reasonably close).
In the case of my own webcast,
CapitalRadio.us, I play a 50's through 70's mix on the weekends, giving people the deeper 50's during the weekend. During the week it’s 60's thru 80's with a good loyal following tuning in during the in the office listening dayparts across the country. While I'm no classic like the former CBS-FM, having a 7000 track playlist (and soon to be expanded to more that 12,000 by mid-year) gives the listener a variety while giving others familiarity.
Another part of the train wreck is DRC-FM's processing, but don't get me started on that again! I've heard stations with their chain sound much better and having engineered a station that uses their processor I'd bet a deaf guy could tweak it better.
Just my 2/100 of a dollar for ya.