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Buffalo Buffalo July 12+ July trends

C

ckg279

No surprises, really...

-WBLK still on top with a 10.1 .
-WYRK & WGRF tie for second with an 8.4 .
-WBEN gains a full point from the last trend, finishing just ahead of WHTT for 4th.
-WECK rebounds nicely as well.

Here's the full listing...

Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News
 
WBEN goes up a point, WBFO goes down a point and a half. It kind of makes you think that content affects ratings.

WKSE also dropped about .6. That's enough to be statistically significant, especially when you consider their recent trajectory. WTSS also continues to trend down. It could be seen as an indicator that younger demographics are ignoring what they're serving.

Good book for WECK. It appears that all the recent drama hasn't hurt them. It could be that there's been a lot of sampling there recently to see what the hubbub is about. The next few books will tell.

It looks like Kenmore Broadcasting and WBLK have decided not to buy the recent trends.
 
SirRoxalot said:
It looks like Kenmore Broadcasting and WBLK have decided not to buy the recent trends.
Click to expand...
There are no more trends, just monthly reports. WBLK is listed since they are owned by Town Square.

WLKK The Wolf crawls in with a 1.1. Audacy needs to euthanize that sickly critter...
 
Call it what you will, but the fact is that it's a rolling 3-month average. Reality is this. If you look at WKSE, for example, their prior averages were 5.9, 5.6., and 5.3. Their current 3-month average is 4.7. To get to a 4.7 when you start with the average of 5.6 and 5.3, July must have been about a 3.2 to get to a 3-month average of 4.7. That's a seriously bad month.

On the other side of the coin is WECK. Their stat line is 3.4, 3.6, 3.0, 3.9. To get to a 3.9, July must have been about a 5-share. That's a very good month.

How it looks over the next few months will determine whether it's a wobble, or an actual ratings trend.
 
SirRoxalot said:
Call it what you will, but the fact is that it's a rolling 3-month average. Reality is this. If you look at WKSE, for example, their prior averages were 5.9, 5.6., and 5.3. Their current 3-month average is 4.7. To get to a 4.7 when you start with the average of 5.6 and 5.3, July must have been about a 3.2 to get to a 3-month average of 4.7. That's a seriously bad month.

On the other side of the coin is WECK. Their stat line is 3.4, 3.6, 3.0, 3.9. To get to a 3.9, July must have been about a 5-share. That's a very good month.

How it looks over the next few months will determine whether it's a wobble, or an actual ratings trend.
Click to expand...
A one year sample will give you a pretty accurate reading on the ratings. WECK seems to average about 3.5. That's a respectable number, but of course it's almost all 55 +.
I recall that the owner said he won't be buying Nielsen much longer, so it's kind of moot.

You've seen one share drops or gains before from month to month. Again, there are no "Trends" anymore. Each month is a new book. Maybe David can confirm if it's still 3 month averages. The new book just drops the last month in the cycle. Stations like WBUF and WLKK have been entrenched in a ratings abyss consistently...
 
tbolt909 said:
You've seen one share drops or gains before from month to month. Again, there are no "Trends" anymore. Each month is a new book. Maybe David can confirm if it's still 3 month averages. The new book just drops the last month in the cycle. Stations like WBUF and WLKK have been entrenched in a ratings abyss consistently...
Click to expand...
Yes, each release is a three month average. But as one month is dropped and another added, the weighting may change for the two “old” months tat remain to make the 12 week total properly balanced. For example, if the dropped month was over target in one cell, when it is taken away the other two months and the new one may have different weighting in that cell.

Because the diary system is part luck as to who will actually return placed díaries, there is always adjustment if weightings… both up and d own… to match the actual market universe.
 
So my previous posted conclusions are essentially correct? It's still a 3-month rolling average.
 
SirRoxalot said:
So my previous posted conclusions are essentially correct? It's still a 3-month rolling average.
Click to expand...
Yep. But just remember that the 12 weeks issued as the latest "month" are, in each case, weighted each time to fit the actual sample.
 
The weighting issue seems to be understood by most posters here. Sure take the weight off.
You've been wonderful. Try the veal. They say it's heavenly. And leave a nice tip for your waiter.
 
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