G
GeorgeKramer
Guest
Updated: March 10, 2011, 2:46 PM
The owner of four Buffalo Niagara region radio stations is being acquired by a rival broadcasting company in a deal worth $2.4 billion.
Citadel Broadcasting Corp., which owns WEDG-FM, WGRF-FM, WHTT-FM and WHLD-AM locally, agreed Thursday to a long-discussed deal with Cumulus Media that will combine two of the nation's largest radio station owners.
The combined company will own 572 radio stations in 120 U.S. markets and rank as the second-largest owner of radio stations in the country, behind Clear Channel, which owns more than 800 stations.
The deal is a bet by Cumulus that the radio advertising market will continue rebounding. Like other media, radio broadcasters were hard hit in 2008 and 2009 as the recession cut deeply into the ad spending that generates most of their revenue. An advertising shift to the Internet also siphoned money away from radio stations.
The owner of four Buffalo Niagara region radio stations is being acquired by a rival broadcasting company in a deal worth $2.4 billion.
Citadel Broadcasting Corp., which owns WEDG-FM, WGRF-FM, WHTT-FM and WHLD-AM locally, agreed Thursday to a long-discussed deal with Cumulus Media that will combine two of the nation's largest radio station owners.
The combined company will own 572 radio stations in 120 U.S. markets and rank as the second-largest owner of radio stations in the country, behind Clear Channel, which owns more than 800 stations.
The deal is a bet by Cumulus that the radio advertising market will continue rebounding. Like other media, radio broadcasters were hard hit in 2008 and 2009 as the recession cut deeply into the ad spending that generates most of their revenue. An advertising shift to the Internet also siphoned money away from radio stations.