Buffalo Radio Ratings

[b-turner]

Earlier in this thread the question was raised about 'the art of radio' implying it had been lost. The truth is commercial radio has never been for art but rather a business. The whole idea is to pay the bills and hopefully make some profit. Non-commercial radio, to some extent, permits the 'art' but even now it is beginning to boil down to how many donors or underwriters you can get because you are part of that station. I understand the art of radio. I did that, likely poorly, early on in my career. In fact, I recall as a program director when the managing partner told me I was in charge of the stuff between the important things with the objective of making them want to listen longer to hear more of the important stuff. My last owner always had one question when I wanted something: How does that make me money?

 

[davideduardo]

However, I cannot pass by your apparent dismissal of 'fair sampling'. "Fair Sampling" is a well recognized process. That's not to say radio sampling is required to recognize or use it... and, frankly, it *sounds* as if it is not.

Radio sampling is based on a representative proportionality to the total 12+ population in the market area. There are stratification variables on many subsets such as age distribution, gender, race, Hispanic, income, education, county and areas within counties, all intended to mirror as closely as possible the market population.

Since Nielsen strives to achieve proportionality on over 20 variables to make the sample match the market, they are indeed doing fair sampling.