Buffalo & Rochester Oct. '22 trends

[Theater of My Mind]

So perhaps the solution to listeners confusing WECK with WHTT is something as basic as consistently using frequencies and dial positions ("AM 12-30; FM 100.1; 100.5 and 102.9") with the WECK call letters and slogans presently in use.

Oh my god, who is going to remember that? It's like asking my mother to remember what kind of car she took an Uber ride in this morning.

 

[ckg279]

When WBEN decided to start super-serving the loons, I stopped listening. I'm sure there are many who felt the same way. They literally snuffed out reason throughout most of the broadcast day. The content just got too insultingly stupid.

And that is why I will NOT listen to it if I need a news fix. I'll go to WBFO, CBC Radio 1(99.1 in Toronto)or even Toronto's CityNews 680(yes, it comes in decently in metro Buffalo; beyond that, if you go to radio.garden, CityNews 680 can be streamed from there(as well as from toronto,citynews.ca/ with a decent delay of about a minute or two).

 

[Mike Sheridan]

Isn't "104.1" your most important translator? Dial position is the dominant / predominant way of registering listening in the diary. Has been for over 3 decades.

David, 104.1 is not WECK's translator. It's the main frequency of WHTT !! If I were Buddy I'd be upset too, big error!

 

[davideduardo]

David, 104.1 is not WECK's translator. It's the main frequency of WHTT !! If I were Buddy I'd be upset too, big error!

I corrected that in the other thread. Buddy did not explain that the diary entry had his calls and another station's frequency.

Nielsen / Arbitron have had a standard... and MRC approved... procedure for those cases of "listener confusion" for the last roughly 50 years. Since we don't know which of the two stations the listener really meant, Nielsen divides the credit proportionally based on the most recent released survey.

And that is not an error by Nielsen. It is confusion by the listener who had the diary.

 

[Mike Sheridan]

I corrected that in the other thread. Buddy did not explain that the diary entry had his calls and another station's frequency.

Nielsen / Arbitron have had a standard... and MRC approved... procedure for those cases of "listener confusion" for the last roughly 50 years. Since we don't know which of the two stations the listener really meant, Nielsen divides the credit proportionally based on the most recent released survey.

And that is not an error by Nielsen. It is confusion by the listener who had the diary.

Don't they do a follow up with the diary keeper in those cases?

 

[davideduardo]

Don't they do a follow up with the diary keeper in those cases?

No, absolutely not. By the time the diary has been returned and starts to be processed over two weeks have transpired since the first day in the diary.

Callback data would be more inaccurate than the diary itself.

Can you remember what you had for dinner on Monday October 24th? Listeners can't remember what they heard the previous day. That is why Nielsen calls multiple times during the survey week so that the diarykeeper fills in fresh, easier to remember data.

 

[tbolt909]

David, 104.1 is not WECK's translator. It's the main frequency of WHTT !! If I were Buddy I'd be upset too, big error!

As David said, this is not Nielsen's error. Buffalo is a market that seems to be rooted in the distant past. Everything is backward looking. Diaries likely get sent back with extinct formats (Oldies 104, JOY, JACK, etc..) Nielsen adjusts for those entries.

WECK is not being punished by Nielsen. The owner is upset that the ratings are slipping, so he blames the system. Some politicians are doing the same thing when people choose to vote for someone else...

 

[Mike Sheridan]

I corrected that in the other thread. Buddy did not explain that the diary entry had his calls and another station's frequency.

Nielsen / Arbitron have had a standard... and MRC approved... procedure for those cases of "listener confusion" for the last roughly 50 years. Since we don't know which of the two stations the listener really meant, Nielsen divides the credit proportionally based on the most recent released survey.

And that is not an error by Nielsen. It is confusion by the listener who had the diary.

That seems fair under the circumstances. I forgot the average listener doesn't pay as close attention as we do to these things.