Not too much to report. Nice bump for WEDG---not so much for WYRK & WBLK. No pulse yet from WECK.
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Buffalo trends are out
- Thread starter ThePickleReport
- Start date
No pulse yet from WECK.
Let me be the first to say it(once again) - Buffalo doesn't need another talk station. Only option here - add music. Older Oldies or perhaps an Oldies/Standards mix. You've got Harv Moore and Tom Donahue on your staff and they're talents are being wasted. But it's up to Dick Greene to make the final decision. But it's obvious playing older music for an older audience is your only option. That or leased time.
cee said:Only option here - add music. Older Oldies or perhaps an Oldies/Standards mix. You've got Harv Moore and Tom Donahue on your staff and they're talents are being wasted. But it's up to Dick Greene to make the final decision. But it's obvious playing older music for an older audience is your only option.
I said it before the station went on, "full-service" like back in the day would be the way to go. I also am beginning to think that having Brad Riter on beginning at 6pm might be a mistake. Yeah I'm suicidal, put him on against Schopp & Bulldog.
What the hell. Go nuts. Put Riter on in morning drive! Sad to say, that daypart doesn't have any cohesion. There's no "there" there.TheHighlyAcclaimedPickleReport said:I also am beginning to think that having Brad Riter on beginning at 6pm might be a mistake. Yeah I'm suicidal, put him on against Schopp & Bulldog.
To use a sports metaphor, WECK has good players but they're playing out of position and the station has the wrong gameplan. You'd think a broadcast veteran like Dick Greene, who plunked down a sizeable shunk of change to purchase WECK, would be getting a bit worried right about now. His newly purchased station isn't getting ANY traction and his Lockport mainstay draws better (albeit miniscule) 12+ numbers. Hubris is a very dangerous thing. Did Greene really believe he could compete with WBEN without investing in a larger news staff, experienced, local talk show hosts and greater promotion?
If you or I spent that kind of money, we're not listening to our hearts, we're listening to reason, market research and experienced people and putting a format on the station that has the greatest potential to generate revenue. Trust me, that format wouldn't news talk with B and C list satellite delivered talk shows.
WECK is staffed, with the exception of Brad Riter, with experienced, knowledgeable music-oriented air talent: Tom Schuh, a PD who ran one of the top oldies stations in America. Harv Moor, a morning guy who was part of the best recognized morning teams in the market. Tom Donahue, a well-recognized air talent. These guys could anchor a very well rated Standards-Oldies station which featured heritage music from 1956 through 1968. Riter likely could do a credible job with news in morning drive if the station flipped to Standards. If nothing else, he'd be a likeable side-kick.
You'd like to think Greene could apply the WYSL gameplan to WECK, but it may be too late for this remedy and it's likely that it wouldn't work in Cheektowuffalo. The bloom's off the rose on this one. Pity.
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On another note, looking at the Summer phase 1 Persons 12+ ratings, it's clear to see that WGR is one dead-in-the-water radio station without the Sabres... but hey, KB's rebounding quite nicely. Feh!
Element9 said:WECK is staffed, with the exception of Brad Riter, with experienced, knowledgeable music-oriented air talent: Tom Schuh, a PD who ran one of the top oldies stations in America. Harv Moor, a morning guy who was part of the best recognized morning teams in the market. Tom Donahue, a well-recognized air talent. These guys could anchor a very well rated Standards-Oldies station which featured heritage music from 1956 through 1968. Riter likely could do a credible job with news in morning drive if the station flipped to Standards. If nothing else, he'd be a likeable side-kick.
You'd like to think Greene could apply the WYSL gameplan to WECK, but it may be too late for this remedy and it's likely that it wouldn't work in Cheektowuffalo. The bloom's off the rose on this one. Pity.
I think the alternative sports coverage (alternative to WGR, that is) will end up being a plus.
But as you say, the pieces are there. It could make for an excellent "Plan B".
And actually my pet peeve with many talk stations (as I've said before) is weekends---a wasteland usually. I'd start there with some sort of music format and see if that "rose" begins to "bloom".
L
lchase
Guest
Riter? Mornings? That didn't end well last time.
Later this fall, when Brad starts getting some regular guests (Ruben Brown is the first one announced -- Mondays 6-8 p.m.), I'd be curious to see what his numbers look like. Too bad they don't include the Webcast hits.
Later this fall, when Brad starts getting some regular guests (Ruben Brown is the first one announced -- Mondays 6-8 p.m.), I'd be curious to see what his numbers look like. Too bad they don't include the Webcast hits.
B
Bob1370
Guest
WECK's always going to be limited by its signal but eventually it will do better.
It takes more time than most people realize for any new station to develop a steady audience in a market, usually several years, and that's especially true for talk-driven AMs going up against established format competition. Don't write their epitaph yet, though...
As for WBEN, its strong performance is to be expected in an election year. No surprise there, that's what heritage and a solid news department will bring you, even if some of the hosts make you want to scream. (I'm excepting the morning show, Sandy and Ron Dobson from that--the morning show's informative, Beach and Dobson entertain.)
It's fascinating how much an early end to the hockey season has hurt WGR. They need to figure out something to keep up the hockey-season momentum in the summer months. Maybe having Entercom buy the Bills rights when they run out (after this season?) and carrying them on WGR (and maybe Star 102 as well) will help that station, perhaps enough to amortize whatever rights fee they'll have to pay and make the whole thing a paying proposition that helps the entire station schedule...
It takes more time than most people realize for any new station to develop a steady audience in a market, usually several years, and that's especially true for talk-driven AMs going up against established format competition. Don't write their epitaph yet, though...
As for WBEN, its strong performance is to be expected in an election year. No surprise there, that's what heritage and a solid news department will bring you, even if some of the hosts make you want to scream. (I'm excepting the morning show, Sandy and Ron Dobson from that--the morning show's informative, Beach and Dobson entertain.)
It's fascinating how much an early end to the hockey season has hurt WGR. They need to figure out something to keep up the hockey-season momentum in the summer months. Maybe having Entercom buy the Bills rights when they run out (after this season?) and carrying them on WGR (and maybe Star 102 as well) will help that station, perhaps enough to amortize whatever rights fee they'll have to pay and make the whole thing a paying proposition that helps the entire station schedule...
It takes more time than most people realize for any new station to develop a steady audience in a market, usually several years, and that's especially true for talk-driven AMs going up against established format competition. Don't write their epitaph yet, though...
Tell me about it. Even on our campus, awareness of WHWS is quite low despite a lot of on-air announcements about it. I'm hopeful that our promotions planned for orientation weekend ought to change that somewhat, but still!
Speaking of which, if you're in the Geneva area this Friday (which I don't recommend for the casual visitor since it's freshman...errr..."FIRST YEAR" Orientation that day) check out 105.7FM...we're playing "TIS" for the day. ;D
A
argentarius
Guest
Any improvment for KB 1520?
K-not-so-Big News
Best book that they've had in a long time. They actually broke the 1-share mark.
argentarius said:Any improvment for KB 1520?
Best book that they've had in a long time. They actually broke the 1-share mark.
B
Bob1370
Guest
"WECK vs. WBEN = Georgia vs. Russia."
While if KB had a separate ownership well-financed enough to program that blowtorch with quality local personalities, it'd eventually be more like the U.S. vs. Russia...which is why Entercom will try to hold on to it and keep it from being the competitor it could be in other hands.
While if KB had a separate ownership well-financed enough to program that blowtorch with quality local personalities, it'd eventually be more like the U.S. vs. Russia...which is why Entercom will try to hold on to it and keep it from being the competitor it could be in other hands.
J
JustPastBuffalo
Guest
if - conj., expressing a condition or supposition or hypothesis As in, "If you only knew."
A certain former WGR staff member has a rarely worn t-shirt on which is printed: "WWKB WGR Newsradio 55 1520" It's a collectors' item no doubt, since only a few dozen were printed in anticipation of WGR being first LMA'd by and later purchased by Keymarket Communications. As the story is told, Keymarket was only inches away from moving the intellectual property of WGR to 1520. And on 550? Foreign Language. Brokered and aimed at Toronto on a signal that covered the ethnically diverse Toronto city. Picking up on the rumor at the time, the WGR Promotions Director, with great abandon and a wicked sense of humor, commissioned a batch of T-Shirts made for select staff members who promised not to wear them inside the radio station. The rumor never came to fruition. Imagine what (disaster) might have been.
A certain former WGR staff member has a rarely worn t-shirt on which is printed: "WWKB WGR Newsradio 55 1520" It's a collectors' item no doubt, since only a few dozen were printed in anticipation of WGR being first LMA'd by and later purchased by Keymarket Communications. As the story is told, Keymarket was only inches away from moving the intellectual property of WGR to 1520. And on 550? Foreign Language. Brokered and aimed at Toronto on a signal that covered the ethnically diverse Toronto city. Picking up on the rumor at the time, the WGR Promotions Director, with great abandon and a wicked sense of humor, commissioned a batch of T-Shirts made for select staff members who promised not to wear them inside the radio station. The rumor never came to fruition. Imagine what (disaster) might have been.
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