Bumper Sticker Contest..A Thing of The Past

[hitliner]

I have always thought that bumper sticker contests are one of the best (and economical) kind of promotions a radio station can do. They give you free outdoor promotion! Back in the 1980's, they were everywhere.

Are they still useful in today's markets?

 

[954]

> I have always thought that bumper sticker contests are one
> of the best (and economical) kind of promotions a radio
> station can do. They give you free outdoor promotion! Back
> in the 1980's, they were everywhere.
>
> Are they still useful in today's markets?

Retired deejay (WFTL< WINZ, WQAM, WWOK, etc.) Bob Gordon had a good story about a bumper sticker promotion, WFUN's Lucky License Promotion, in his book,
<A HREF="http://www.amazon.com/exec/obidos/ASIN/1413703275/01rh-20">Invisible
Tears: How Do You Keep the Music Playing?</A>

You can read that anecdote and a few more at http://www.univox.com/radio/invisibletears.html

73s from 954

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[Yeziknoradio]

The last time I heard a station do a bumper sticker promotion, it was in the late 90's, and, on my opinion, they were smart and creative with the idea.

It wasn't a bumper sticker though, it was actually a window sticker for the car, and they referd to it as being a "Win dough" sticker.
"Win dough...alot of dough, with a win dough sticker!"
I forget what station it was,(because this was a while back) but the idea was great.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
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[wired]

Rumper Sticker : )

excuse to slap one on someone's azz..