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Burlington/Plattsburgh Ratings

Re: Burlington/Plattsburg Ratings

Burlington/Plattsburg and Lebanon/Rutland are both embargoed so I don't want to say anything that could get me into trouble, but I did notice that Christmas music didn't help WEZF as much this year as in the past...
 
From what I have been told Triple X returned to former numbers after that last book where they shot up with women 25-54. WOKO and WEZF were tied for women 25-54 in the market. Buzz had a down book. Kool held pretty much steady. WIZN gained men 25-54 and Champ lost men 25-54. Eagle continued to gain a little at a time. WNCS was about where they always are and MP103 continued to drop. Big losers seemed to be MP103, Buzz, Triple X and Champ. Winners were WEZF, WIZN, Kool and WOKO. The new oldies didn't do much but if I reemmber they made that change a little after the book started? On AM--WEAV showed, WVMT showed...both close...WJOY and WCAT were almost non-existent. I don't forsee any big changes due to this. I think Eagle will continue the fight. There is bound to be some changes at Champ due to Cormier out but probably not a wholesale change and probably not a bad thing to get a new slant on that station. The Buzz will do what it does as this was only one book after many good ones and MP103 ownership is too cheap to change anything right now.
 
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