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Bustos buying KXXO Oly

TexasTom said:
I have family in the area and listen to KRXY whenever I visit -- it is an interesting and unusual station, and I can easily believe you could hear Dua Lipa into Motley Crue on that station. What I don't notice when I visit is a particularly heavy commercial load, so I have to think that they're struggling. So if it gets sold, I suspect the existing format will bite the dust (or at least be seriously modified) even in the unlikely event that it goes to another local owner.
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I’ve always struggled to understand the direction of KRXY, as the playlist tends to be all over the map at times. We see a lot of discussion on this very website about many radio stations being too conservative with their playlists, but going from Dua Lipa into Motley Crew can be a bit of a shock. I know that Live 95 in Centralia has a pretty diverse playlist as well, but it’s a bit more focused.

With all of that aside, hopefully 94.5 will have a happy ending (regardless of what the future owners want to do with it). That situation differs quite a bit from 96.1, as 94.5 is much more of a south sound signal that has to focus on the local communities of Thurston, Mason, and Lewis county. Their small coverage footprint adds a layer of challenge. On the other hand, 96.1 is on the same playing field as 97.7, 99.3, 102.9, etc.
 
Andy Travis said:
As unusual as KRXY is, it seems to have worked for a very long time. Sort of an original Jack FM, classic hits and Hot AC, broadly speaking.
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Thats what the wyoming station im on is like.. nut nothing too hard, slow, soft or rocky.
 
Andy Travis said:
As unusual as KRXY is, it seems to have worked for a very long time. Sort of an original Jack FM, classic hits and Hot AC, broadly speaking.
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You nailed their format. And, yes, they have been able to make it work.. They operate very bare bones, and always have. Extremely low labor costs-the few folks on staff do a lot of everything. That format, though unfocused from an outside perspective, is actually one they have been with since their very beginnings. They paly Roxy music, as it were. Their listeners seem to dig it. They did NOT skimp on their atdio chain, big-city processing, lossless files etc. And they also have a classic rock format on a translator where they do have additional spot load without hardly any additonal overhead.

Roxy and Live95 were originally co owned. They parted ways amicably years ago.

The market for a 900 watt drop-in short spaced stand alone licensed to Shelton has got to be awfully scant. The folks running KGY/KAYO would be the likely candidates, but I cannot imagine their financials look too great. KXXO is not locally owned at this point, and I cannot see where Bustos would need/want 94.5.

If there is one outfit that makes sense, it would be KUOW. They could dump the lousy AM they are running in the market now. But with public radio finances being what they are at the moment, I am not sure they would be willling to spend any money at all to extend their signal.
 
One would think the other Olympia area station that would be ripe for sale would be KYYO , "KAYO Country". Heck, KYYO does not even stream on the Internet. KYYO's contour reaches into a Tacoma at least.
 
bobdavcav said:
I've heard Mix 106.1 once, and thought of Live 95 and Roxy right away. Very similar concept.
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Hits106 is what were called. Theres a Hits/Superhits106.1 in NW Kansas that more classic hits
 
KXXO has a silent carrier this morning, but in checking FB, they must have an IP based STL, they say their internet provider is down and they also have no phone service.
 
RF101 said:
One would think the other Olympia area station that would be ripe for sale would be KYYO , "KAYO Country". Heck, KYYO does not even stream on the Internet. KYYO's contour reaches into a Tacoma at least.
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When did KYYO pull their stream? Last I knew they did have a stream, though this was a few years ago.
 
RF101 said:
One would think the other Olympia area station that would be ripe for sale would be KYYO , "KAYO Country". Heck, KYYO does not even stream on the Internet. KYYO's contour reaches into a Tacoma at least.
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KAYO is co-owned with KGY. I would think if sold they would be in tandem. That being said, with Mix eventually out of the (English language) picture this does give both Roxy and the KYYO/KGY folks a little breathing room. Still a small pie but maybe some bigger slices for each.
 
The New Chico said:
KAYO is co-owned with KGY. I would think if sold they would be in tandem. That being said, with Mix eventually out of the (English language) picture this does give both Roxy and the KYYO/KGY folks a little breathing room. Still a small pie but maybe some bigger slices for each.
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they sold KGY 1240 years ago, its KBUP runnign catholic programming based at a studio in kirkland
 
bobdavcav said:
When did KYYO pull their stream? Last I knew they did have a stream, though this was a few years ago.
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A check of TuneIn shows KYYO streamed using RadioTime has its audio hosting service. The URL no longer works . The KYYO website suggests Alexa also but no luck so far. One other reception option is via a Ballard-area FM DX tuner but the signal suffers from Vancouver BC co-channel interference
 
SomeRadioGuy said:
Thats what the wyoming station im on is like.. nut nothing too hard, slow, soft or rocky.
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I did hear a little bit of your Wyoming station when my partner and I drove up to the Tacoma area to visit family a couple months ago. I suspect that your current and recurrent music is not hugely different from KRXY, but from the limited chance I had to hear your station, I'd say that KRXY leans a lot harder on rock songs for their library than you do.

And for all the folks who were talking about how KRXY works for its market -- I can only evaluate it based on the number of commercials that I hear when I'm visiting family. Based on that, I'd say that it used to work but I think it may be starting to struggle. Because it feels like I'm hearing fewer commercials on that station than I did when I first encountered it quite a few years ago. That said, it's the sort of station that I'd like to see be successful -- very local and very unique with its eclectic playlist of current and classic pop and rock music.
 
TexasTom said:
I did hear a little bit of your Wyoming station when my partner and I drove up to the Tacoma area to visit family a couple months ago. I suspect that your current and recurrent music is not hugely different from KRXY, but from the limited chance I had to hear your station, I'd say that KRXY leans a lot harder on rock songs for their library than you do.
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Yup, if we play any rock artists..it'll be softer rock.. but dont confuse that with soft rock,cuse its several steps above that but a few below classic rock. we play very few beatles tunes and theyre very infrequent. half fo the bruce springsteen songs we play are christmas tunes.

you get the idea
 
Just a little food for thought…

Consistency has a purpose in radio too. From a sales perspective, it’s a bit easier to sell advertising to someone who knows what you deliver day in and day out. The listeners are consistent, and know what to expect when they tune into your radio station.

I think KRXY is still pretty consistent as a whole, but it could potentially be a tougher sell to some small businesses. The landscape of media sales in the south Puget Sound is lately driven by small business sales (while is already a challenge in itself when you’re selling someone on the idea of a return on their investment in lieu of something more tangible).

I spent a lot of time out at community events with Mixx. Even if someone came up to the booth who wasn’t a listener, they absolutely knew what the station was all about and knew what we delivered (just to bring this comment full circle).
 
Here's the answer,, out of left field.. Spanish-language definitely.:


KEY NOTE:
"Bustos Media could not be reached, but John Foster, KXXO’s departing program director, said Bustos intends to introduce a 'Spanish language soft pop' format.""

ALSO:
"Rauh and Holm said Thursday that the Mixx 96.1 programming will come to an end at midnight Oct. 26. The station’s new owner, Portland-based Bustos Media, will begin its programming the following day, they said."


What "does not compute" is the future format. The description does not seem to align with any of Busto Media's current offerings on its La Rola app. Perhaps their programmers are baking up something new.
 
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RF101 said:
What "does not compute" is the future format. That does not seem to align with any of Busto Media's current offerings on its La Rola app. Perhaps their programmers are baking up something new.
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What classifies for Latin Soft Pop for lots of operators nowadays is just Latin Variety Hits, which they currently do program in Milwaukee on W250BN (La Caliente).
 


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