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Bye Bye AM Radio

Pardon me if my AM station doesn't roll over, play dead, and assume room temperature. There's more yardsticks available than just ratings. My station does not have any ratings. Arbitron says my market is a a large two county area. I am in one little corner, so I choose not to play the game. Instead, my customers tell me what my audience is, and it must be pretty good because our billing and collections are at all time highs. Customers happy. Getting results. We serve our community and do it to the best of our ability. We are not dead. Many other AM stations are also doing well.
 
Seattle should be strong for the AM band

KIRO-710 is the #1 AM and the Seahawks flagship -- which it has been for 30 of the team's 31 years. The one year the Seahawks had their flagship on FM was the year KIRO suffered.

KOMO-1000 is all-news and the Mariners flagship. Doesn't hurt to be co-owned with a big TV station.

KJR-950 is the flagship for University of Washington football. When the KJR morning show interviewed Atlanta Falcons coach Jim Mora Jr. he said, "I'd take the University of Washington job in a minute." Never mind that the Huskies already have a football coach! Mora's comments were heard all over the Web and became a national story. The Falcons fired Mora on New Year's Day.

KTTH-770 is right-wing talk plus the SuperSonics -- they moved from KJR because they didn't want to be on a college team's flagship.
 
Bill said:
Pardon me if my AM station doesn't roll over, play dead, and assume room temperature. There's more yardsticks available than just ratings. My station does not have any ratings. Arbitron says my market is a a large two county area. I am in one little corner, so I choose not to play the game. Instead, my customers tell me what my audience is, and it must be pretty good because our billing and collections are at all time highs. Customers happy. Getting results. We serve our community and do it to the best of our ability. We are not dead. Many other AM stations are also doing well.
Click to expand...

God bless you, Bill. I'm sick and tired of people who hold AM licenses crying the blues because their AM's aren't profitable. They're either not trying enough or their expectations are simply unrealistic (i.e. still crying with two loaves of bread under their arms). Anyone with a hint of imagination and a head for business can make an AM station succeed. I always tell these people that anytime they want to give up that AM, just hand it over here...I'll make it turn a profit.
 
Bill said:
Pardon me if my AM station doesn't roll over, play dead, and assume room temperature. There's more yardsticks available than just ratings. My station does not have any ratings. Arbitron says my market is a a large two county area. I am in one little corner, so I choose not to play the game. Instead, my customers tell me what my audience is, and it must be pretty good because our billing and collections are at all time highs. Customers happy. Getting results. We serve our community and do it to the best of our ability. We are not dead. Many other AM stations are also doing well.
Click to expand...

THIS IS THE STORY I KEEP HOPING TO HEAR!! Thanks for making me a believer again. I worry about small markets but yet I think it is there that radio has the most potential because those markets off the radars of the big "kill our industry" companies and it is there that people know each other and transact business the way radio once did. I worry that advertisers in those markets may not be able to keep a station afloat ... but glad to hear that such concerns are not well-founded.

Continued good luck and good success to you, Bill.
 
LITTLEBOYBLUE said:
THIS IS THE STORY I KEEP HOPING TO HEAR!! Thanks for making me a believer again. I worry about small markets but yet I think it is there that radio has the most potential because those markets off the radars of the big "kill our industry" companies and it is there that people know each other and transact business the way radio once did. I worry that advertisers in those markets may not be able to keep a station afloat ... but glad to hear that such concerns are not well-founded.

Continued good luck and good success to you, Bill.
Click to expand...

Small market radio has proven that AM is still a growing concern. There's still AM stations here in western Pennsylvania that play music. One I know of was supposed to flip to News/Talk about a year after being bought by a new owner. But now that's been put on hold since it's the number one station in the market among three (co-owned) competitors. If you give your listeners full-service program offerings like local news, local sports, and in short, are everywhere you can be in the community, you will succeed. With today's technology, you can also do it cheaper than ever before. If all you're looking at are numbers, you're going to fail and you deserve to.
 
Come on AM going bye-bye.... ::)

Sure AM will never rival FM or Satellite in the future... But as long as somebody can flip on a transmitter and broadcast an AM signal there are going to be people out there who will listen to it... The market might be shrinking, there may be less profit in AM these days but there is a market for it and there most likely will always be one in some way shape or form...
 
Ben Dover said:
Come on AM going bye-bye.... ::)

Sure AM will never rival FM or Satellite in the future... But as long as somebody can flip on a transmitter and broadcast an AM signal there are going to be people out there who will listen to it... The market might be shrinking, there may be less profit in AM these days but there is a market for it and there most likely will always be one in some way shape or form...
Click to expand...

AM doesn't have to rival FM or satellite...unless all you have to offer is music. As long as you have some relevance in the community to which you are licensed, you will succeed. However, if the town you're licensed to doesn't give a rip about you because you do nothing for the good of your community, then you may as well turn your license in now. XM and Sirius can't offer what good old fashioned hometown radio can.
 
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