Bye Bye KTU

[radiochickpa]

Re: Not, not, not... did I say "not?"

> > All's CC needs to do is find a way around the demo problem
>
> > and it's solved for them to get the advertisers if they
> went
> > oldies.
>
> KTU is tied as the 25th highest billing station in the US in
> 2005. The chances of this one changing now are about the
> same as seeing a frog dancing flamenco.
>
And CBS-FM was in the top 10 when it got flipped.... everything
is fair game...

 

[davideduardo]

Re: Not, not, not... did I say "not?"

> > > All's CC needs to do is find a way around the demo
> problem
> >
> > > and it's solved for them to get the advertisers if they
> > went
> > > oldies.
> >
> > KTU is tied as the 25th highest billing station in the US
> in
> > 2005. The chances of this one changing now are about the
> > same as seeing a frog dancing flamenco.
> >
> And CBS-FM was in the top 10 when it got flipped....
> everything
> is fair game...

The differences are huge.

WKTU is a pure 25-54 play. That is the sales demo.
WCBS-FM had 60% of its listeners over 55. Thant is out of the sales demo.
WKTU is billing in the hight $30's.
CBS-FM had declined 20% in billing since 2000, while market revenues were up the same amount, for a net loss of 40%.

KTU can be maintained as a huge biller. CBS-FM was dropping horribly. CBS-FM had an "unsalable" audience that got older every year. KTU has a prime demo and a nice, niche format.

There have been cases of top 3 station flipping over revenue (KJUL in Las Vegas is a good example) but it is unlikely a top biller would flip.
>

 

[TonySantiago]

> > >
> > > PS: Go current please before CC decides to flip it
> >
> > DJJosB05:
> >
> > Thanks for the agreement, but I admittedly do sound like a
>
> > broken record with my 'KTU rants! LOL
> >
> > I did a post regarding Mix and the troubles CBS Radio has
> > been having with their formats here in New York. If 'KTU
> > doesn't "get it", perhaps Mix should consider going
> > currents.
> >
> > TS
> >
>
> Wow that would be something, nobody would expect NEW to go
> current. Imagine that, do you think that would benefit WNEW
> more if they did that or KTU more?
>
> JC
>
My guess would be that 'NEW would perhaps benefit more on this. They haven't been around as long enough with the format as 'KTU and they are in more desperate need of the numbers. Not saying that 'KTU isn't but if 'NEW went that direction and stayed focused on it they would improve billings. 'KTU MIGHT get a semi boost of the female audience but for those that want currents, 'KTU would be abandoned. Kinda like when Hot 103 came to town...those of us that used to listen to Kiss and BLS during that time never really went back.

TS