Bye Bye Mikey show..

[radiojomo]

The Mikey Show pretty much ruined FM 94/9.
When 94.9 was interested in "The Mikey Show", they were actually interested in the entire show from 105.3, not just Mikey. 94.9 offered Mikey a decent sized raise, one that CC just couldn't match. However, when the 105.3 cast wasn't interested in moving to 94.9 (because of clear reasons), Mikey split off and tried to recreate his show with a new cast and with 94.9 believing that CC would just end "The Mikey Show" on 105.3. However, that didn't happen. Mikey's ratings on 94.9 could have ultimately been affected by listeners being split up between 105.3 and 94.9. So at the end of it, 94.9 didn't even get what they originally wanted. But 94.9 still spent the money in making the move, believing that Mikey could ultimately increase their TSL in the mornings and bring in a larger 25-54 year old audience. But that never happened, 94.9 consistently lost out to 91X in the mornings in that demo with Oz Medina just playing music in the mornings.
The audiences shared between 94.9 in the morning and the evening day parts were completely different. It created a giant mess than started affecting their listeners throughout the entire day. Mikey's listeners just weren't staying for the rest of the day. The people who used to listen to 94/9 all day just started turning off the station in the mornings and all day. You essentially had two different radio stations on the same one. A show like Mikey's just doesn't work on a music station in a PPM market.

 

[nocoradio]

When will radio companies correct the real problems they have? Firing the morning show is hacking at the branches. Firing the Program Directors and General Managers who hired them is striking the root. LFM needs better "big picture" people who get it and will make better decisions.

 

[radio-darn]

When will radio companies correct the real problems they have? Firing the morning show is hacking at the branches. Firing the Program Directors and General Managers who hired them is striking the root.

How many formats has 102.9 gone through under Charlie Quinn? Apparently the fault all lies with the people hired to execute the ideas, not with those who keep coming up with the failed ideas.

 

[SDRadio]

102.9, the Univision station?

 

[radio-darn]

102.9, the Univision station?

Oops....103.7 (still languishing in the ratings basement).

 

[Saladressing]

IIRC Pre-PPM 94.9 was airing an adventurous alt-rock format and defeating 91X. 91X began airing 80s titles and started creeping back. Post PPM 91X wins every time and in recent months 94.9 has dropped their "recommended" bin of new music tracks in favor of a heavily gold-based and somewhat bland (compared to before) selection of music. Would like to see what would happen if they reverted to their former sound, as 91X has now co-opted some of what that sound was about. It's either that or go full KROQ-sound, i.e. total commercial alt. which would only abandon more of their P1s but may bring in enough people to remain viable. None of these are simple tasks with the legendary 91.1 cranking out alt. stuff just down the dial. Unless they find their groove again though I'd predict a format change sometime in 2012.