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Byron Allen gets the Colbert timeslot

Here is Daily Kos' take on this story, and I love the headline.

www.dailykos.com

CBS turns late-night into a snoozefest

CBS just announced who will be replacing late-night host Stephen Colbert after he signs off on May 21, and it’s time to get hyped, America! No longer will you have to endure a host so laden with ...
www.dailykos.com


In the email that had the link to this story, the blurb below the link reads:

"This programming may actually help you go to bed early."


But the article very much makes the same point that @michael hagerty has made throughout this thread; namely, that the Ellisons and Bari Weiss are trying to reshape CBS so that it will no longer be offensive to one particular person. (Do I really have to name him?)
 
ted chittenden said:
"This programming may actually help you go to bed early."
Click to expand...

Watching TV in real time went away with TIVO. What makes people think we adjust our bedtimes to broadcast TV??

What it does it put another nail, perhaps the final one, into the coffin of broadcast TV.

Other than the occasional sports championships, there's nothing left worth watching.

ted chittenden said:
that the Ellisons and Bari Weiss are trying to reshape CBS so that it will no longer be offensive to one particular person.
Click to expand...

That's like programming a radio station for that one guy who keeps calling to hear one song over and over again.
 
ted chittenden said:
But the article very much makes the same point that @michael hagerty has made throughout this thread; namely, that the Ellisons and Bari Weiss are trying to reshape CBS so that it will no longer be offensive to one particular person.
Click to expand...
Or, maybe, it is a little broader: "no longer be offensive to about half of the population".
 
davideduardo said:
Or, maybe, it is a little broader: "no longer be offensive to about half of the population".
Click to expand...

Assuming they all like the same things. Also assuming they live in populated areas served by broadcast TV.

People in this country have absolutely no reason to feel forced to watch anything that offends them.
 
TheBigA said:
Assuming they all like the same things. Also assuming they live in populated areas served by broadcast TV.
Click to expand...
How many hundreds of people in the USA can't get TV in some form or another.?
TheBigA said:
People in this country have absolutely no reason to feel forced to watch anything that offends them.
Click to expand...
So they didn't view CBS before, and maybe they will now. Better than 3 OTA networks all talking to the same group.
 
davideduardo said:
How many hundreds of people in the USA can't get TV in some form or another.?
Click to expand...

That's my point. When I'm driving around rural America, I see a lot of satellite dishes.

davideduardo said:
So they didn't view CBS before, and maybe they will now. Better than 3 OTA networks all talking to the same group.
Click to expand...

You really think rural Americans are going to watch a black comedian?

Also, in this country, there's no such thing as "the same group." The mass audience has been diluted. You know this.

People here have no reason to feel as though they're forced to watch anything. Lots of choices.

CBS tried the rural TV thing in the 60s with Green Acres and Beverly Hillbillies. Who cares now?
 
TheBigA said:
Except that the audience, perhaps because of that, is moving towards other things, mainly owned by tech companies such as Apple, Amazon, Google, and Netflix. In the same way that tech companies of the 1920s provided alternatives from Westinghouse, RCA, and GE. Radio companies thought they could buy up the competition. Then all of a sudden, there was competition beyond towers & transmitters.

To me, that's the bigger story about the Colbert situation. The audience for traditional TV networks isn't what it once was.
Click to expand...
Driving Colbert off of traditional TV only accelerates it's decline taking away one of the decreasing reasons to tune in.
 
davideduardo said:
How many hundreds of people in the USA can't get TV in some form or another.?

So they didn't view CBS before, and maybe they will now. Better than 3 OTA networks all talking to the same group.
Click to expand...
If/when Skydance gets WB, they're going to have a large "captive audience" who its harder to "run from" them.
 
michael hagerty said:
It really looks like they didn't want anything else. Byron buys the hour (now a total of two hours) from CBS at a mutually agreed-upon price, CBS has no costs apart from maybe inventory to run promos that his company produces.

Getting advertisers and making a profit in those two hours becomes Byron's problem, and having taken his syndication pitches at AZ-TV over the years, I understand his fundamental philosophy---strict cost control.

He'll make money, and if CBS was telling the truth about a significant loss on Colbert (too many sources in a position to know say there's no way it was $40 million), they swing from that to whatever Byron's paying them as mostly pure profit.
Click to expand...
When you were programing AZTV I don't remember AZ TV airing any of his shows. I could be wrong on that.
 
Dang I was thinking Comics Unleashed would be syndicated and only air in cities where Allen Media owns the local TV station like CBS affiliate KHSL Redding. But then again we mentioned in another thread that syndication is going to be more rare given the current media environment we are in such as in NBC's case they shut down their syndication division as part of the move to protect Peacock app. But in this case Byron Allen wants to extend beyond his owned TV Stations and have one of his shows appear on a major app like Paramount+ and CBS in this case.

Home - Allen Media Broadcasting

allenmediabroadcasting.com allenmediabroadcasting.com


en.wikipedia.org

KHSL-TV - Wikipedia

en.wikipedia.org en.wikipedia.org
 
I work for a CBS affiliate. This is all temporary. People honestly think CBS is seriously going to let themselves get killed in late night, about boasting No. 1 ratings for decades. This is filler for Summer months until Fall when a permanent solution will be named. If I’m a betting man, Conan, Jon Stewart? The world knows no one is going to watch Byron Allen’s shows
 
Loverofradio said:
This is filler for Summer months until Fall when a permanent solution will be named.
Click to expand...

That's not how networks work. They will announce their fall schedule next month during the upfronts. They can't wait until the fall to announce fall programming, because they need to have the advertising set before the season begins. Especially if it's a completely new show. For example, the Letterman announcement that he was leaving NBC for CBS happened in January of 1993, and the show debuted at the end of August.

www.upi.com

David Letterman going to CBS - UPI Archives

David Letterman has accepted a multimillion-dollar deal to move his late night talk show to CBS in August after his contract with NBC runs out, CBS announced...
www.upi.com www.upi.com
 


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