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Cable News Ratings October 2012

Yup, that's the dirty little secret: the miniscule ratings that these channels get. With all the hype, you would think most of the population is tuning in, picking the lefty crowd or the rightwingers or the alleged middle-of-the-road. In reality, more folks are often watching a variety of channels. True, it's hard to compare apples and oranges, and there are clearly spikes in viewership, and the Foxies are devoted viewers (most nearing their 70s demo-wise, my own aging uncle tunes into Fox and Friends in the wee early morning hours and stays tuned til "that liberal" Greta shows up). Most days, more folks tune into the network news half-hour broadcasts than any moment in the cable-news day.
 
SanDiegoInExile said:
Yup, that's the dirty little secret: the miniscule ratings that these channels get. With all the hype, you would think most of the population is tuning in, picking the lefty crowd or the rightwingers or the alleged middle-of-the-road. In reality, more folks are often watching a variety of channels. True, it's hard to compare apples and oranges, and there are clearly spikes in viewership, and the Foxies are devoted viewers (most nearing their 70s demo-wise, my own aging uncle tunes into Fox and Friends in the wee early morning hours and stays tuned til "that liberal" Greta shows up). Most days, more folks tune into the network news half-hour broadcasts than any moment in the cable-news day.
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Well I remember in the old radio-info site ratings section it said WINS-AM attracted 3.5 to 4 million people in NYC, WCBS-AM 880 gets 2.5-3 million people in the NYC area and KCBS-AM (KFRC-FM) gets 1.5 million people. I remember during one of the Presidential Debates it said that CBS and ABC had more viewers than MSNBC and Fox News had. Does Cable News know that the Politically Independent are the fastest growing demographic in some parts of the USA. Cable News target audience has to be the Lobbyists and Politicians thats why they're biased to side with a Political orientation. In Other words most of the Money that cable News makes comes from Tax Lawyer ads or Political Campaigns.

On the Other Hand All-News Radio in Big Cities would get about 13 Million People? Thats from LA, SFO, NYC, Boston, Chicago, Philadelphia and DC Suburbs. But the revenue from all-news radio comes from Local Ads.
 
SanDiegoInExile said:
True, it's hard to compare apples and oranges, and there are clearly spikes in viewership, and the Foxies are devoted viewers (most nearing their 70s demo-wise, my own aging uncle tunes into Fox and Friends in the wee early morning hours and stays tuned til "that liberal" Greta shows up).
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Have a link to back that up, especially the underlined assertion?

FNC is now what the Weather Channel used to be: Left on in the background & watched while cooking dinner or eating breakfast.

G
 
upstate29651 said:
SanDiegoInExile said:
True, it's hard to compare apples and oranges, and there are clearly spikes in viewership, and the Foxies are devoted viewers (most nearing their 70s demo-wise, my own aging uncle tunes into Fox and Friends in the wee early morning hours and stays tuned til "that liberal" Greta shows up).
Click to expand...

Have a link to back that up, especially the underlined assertion?
Click to expand...

You can derive this from the link in the OP. Very roughly half of FNC's primetime viewers are outside the demographics listed, encompassing viewers from 25 to 64. We know from political science research that senior citizens are far more likely than the young to be conservative so let's say that of that half, 4 are seniors and 1 is youth. That works out to:

1.4 million viewers 35-64
1.3 million viewers 65+
0.3 million viewers 24 and under
0.2 million viewers 25-34

There is some guesswork here because I assume that general demographics apply to cable news viewers.
 
The way I kept hearing hype in recent years, it sounded like viewers had abandoned the Big 3 nightly newscasts in droves and were watching Fox News Channel, MSNBC and CNN. I guess that's not quite true.
 
M.J. said:
The way I kept hearing hype in recent years, it sounded like viewers had abandoned the Big 3 nightly newscasts in droves and were watching Fox News Channel, MSNBC and CNN. I guess that's not quite true.
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I remember in 2005 when ex-ABC News Anchor Peter Jennings died and CBS News fired Dan Rather(for a certain Document Scandal Pertaining to President Bush) all the Pundits said "Everybody will Read Political Blogs, Watch Fox News, CNN and MSNBC." If this is true How come Fox News, CNN and MSNBC flipped formats from all-Tabloids(except for HLN and TMZ) to News/Talk on TV" and Talk shows that fit a political agenda.
 
M.J. said:
The way I kept hearing hype in recent years, it sounded like viewers had abandoned the Big 3 nightly newscasts in droves and were watching Fox News Channel, MSNBC and CNN. I guess that's not quite true.
Click to expand...

Well Jon Stewart and the pseudo-pundits on the Daily Show warned us that Fox News, MSNBC, and CNN are selling hypocracy.
 
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