Of the 20% of respondents who were dissatisfied, 68% cited increasing fees as a reason they were unhappy. About 45.5% of all pay TV customers said their cable, satellite or telco TV bills were higher than a year ago; 38.9% pay about the same and 16.6% said their bills had gone down.
Pay TV providers are acutely aware of the issue and are struggling to find ways to address it. Most recently, Cablevision Systems this week sued Viacom, alleging the media company’s wholesale bundling violated antitrust laws; Viacom responded that the MSO was trying to use the courts to renegotiate their December 2012 carriage deal.
Within the next six months, 1.3% of current pay TV customers said they plan to switch to an online service like Netflix in lieu of cable or satellite while 4% said they simply planned to drop pay TV altogether, the Digitalsmiths survey found.
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