Cali 93.9

[davideduardo]

I wouldn't extrapolate any kind of generalization about the industry by what this station is doing

The format will only work either where there are lots of middle and upper economic class Hispanic immigrants or where a relatively low share is achievable in a market where all stations are very fragmented.

I am a bit pleased that Mike McVay credited me for creating the format in Puerto Rico in the early 80’s.

Your criticism of this station is what people said about WEPN-FM, and that station is doing just fine.

This format will perform in direct proportion to the Hispanic population that grew up “back home” listening to English language pop music.

The minute you see Lotus do something like this in Seattle, let me know.

And that is a market with fewer Hispanics who are much more recent arrivals. Not a good place for such a format.

 

[iDontHeartRadio]

My girlfriend hates it lmao. She is pissed. Meruelo will learn that west coast Mexicans are not east coast Puerto Ricans.

 

[radiofan2023]

Say it isn't so!!!! My cumbia songs are gone in a format change! I'll miss you, Cali!

Easy cumbia, easy go!

 

[davideduardo]

My girlfriend hates it lmao. She is pissed. Meruelo will learn that west coast Mexicans are not east coast Puerto Ricans.

The target in Miami is actually the huge group of Middle and Upper Class Ecuadorians, Peruvians, Colombians and Venezuelans who are now in Miami in large numbers. There are also plenty of Cubans who might listen, as the biggest group of exiles from Cuba are the middle and upper socioeconomic group. the And in New York, the situation is the same, with groups from those nations that have make life difficult for the upper income groups being a significant enough segment to sustain a low-share station.

LA has about 50% Hispanic population in the sales demos and that means that there are enough higher income Central Americans who have moved to LA because of unrest, crime and violence to form a solid base for that format. And there are enough Mexicans who moved to LA for better opportunities as architects, engineers, managers and the like to add another significant group that might listen.

Still, I think this will not generate much more than a very low 2 share. The "rbano" format they were doing is not growing, and their morning host moved back to Mexico City where she created and is hosting an amazingly popular and successful new reality show that has raised both Univision and Televisa´s Sunday share so much that it is the subject of countless articles in the Mexican Press.

Note: that show that Angélica Vale does is based on games and competition between big name older artists and their children who are also artists. Mexico has enough such cases to create a good number of shows based each on one family competing with each other.

 

[hotpatrick2004]

I'm an Anglophone living in the Coachella Valley. My favorite radio station is Cali 93.9. I listen ALL the time. Love cumbia! My question is why does this station consistently rate below a 2 share? Why wouldn't it have numbers closer to KLAX or KSCA?

Is it a question of signal strength? Weak promotion? Or is it simply that cumbia is just not as popular as the genres played on the other Spanish-language stations? Also, in terms of music preference, why would native English speaking teens and twenty somethings not be drawn to cumbia, even if it is in another language? To me, cumbia rhythm is irresistible!

Radio professionals, enlighten me!

Dude I kinda liked Cali 93.9 even though I didn't care for not understanding the lyrics of the tunes the music was kinda cool. I didn't listen that often but I liked it somewhat...R.i.P. Cali 93.9😢

 

[Identnut]

If SBS and Mediaco weren't in bad financial shape, 93.9 would be a great home for KLAX or KBUA to have the strongest Regional Mexican signal in LA.