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Call out research

T

TeddyBearPicnic

A company besed in Ohio is doing call out research in San Diego County.

They called me.

Anyone know which station is paying for this current telephonic audience measurement?<P ID="signature">______________
nxqtld.gif
</P>
 
> A company besed in Ohio is doing call out research in San
> Diego County.
>
> They called me.
>
> Anyone know which station is paying for this current
> telephonic audience measurement?
>

I don't know JACK about it....
 
> A company besed in Ohio is doing call out research in San
> Diego County.
>
> They called me.
>
> Anyone know which station is paying for this current
> telephonic audience measurement?

This is not liekly to be audience measurement. It is eithr music research or perceptual research for one specific station.

First, what did they ask, and how long was the questionnaire?

If it was brief, they probably disqualified you based on age, sex, listening preferences, listening timespans, etc.

If it was longer but all questions, it would have been a perceptual project to find out preferences and feelings about a station and its competitors. If it had included 20 to 30 song bytes, it was regular music call out research which some staiotns do as often as every week or 10 days.

But is it unlikely it was audience measurement.
 
> > A company besed in Ohio is doing call out research in San
> > Diego County.
> >
> > They called me.
> >
> > Anyone know which station is paying for this current
> > telephonic audience measurement?
> >
>
> I don't know JACK about it....
>

I'm called about once a week. I think it is 933.
 
>
> I'm called about once a week. I think it is 933.
>
A couple of stations do the research; KFMB-FM as Star 100.7 had an entire department that did that. Now Jack makes all the music decisions.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
 
> >
> > I'm called about once a week. I think it is 933.
> >
> A couple of stations do the research; KFMB-FM as Star 100.7
> had an entire department that did that. Now Jack makes all
> the music decisions.
>
Most of the current music stations in San Diego do call out research ..Even some of the classic based ones like KGB do some as well
 
> > >
> > > I'm called about once a week. I think it is 933.
> > >
> > A couple of stations do the research; KFMB-FM as Star
> 100.7
> > had an entire department that did that. Now Jack makes all
>
> > the music decisions.
> >
> Most of the current music stations in San Diego do call out
> research ..Even some of the classic based ones like KGB do
> some as well
>

I get called about once every 2 weeks. I've become tired of the calls so I generally hang up now if there is any pause after I say hello or if the voice on the other end asks for me by name when I answered the phone. All it takes is being willing to answer their questions once and they call forever.
 
I should have been more clear.

There were no music hooks played.

No questions about music per se.

The 30 minute question and answer session focused on what stations I listen to, when and where I listen to them and what I thought about what I was hearing.

Many other questions were asked about stations I do not listen to and my perception of them.<P ID="signature">______________
nxqtld.gif
</P>
 
> >
> > I'm called about once a week. I think it is 933.
> >
> A couple of stations do the research; KFMB-FM as Star 100.7
> had an entire department that did that. Now Jack makes all
> the music decisions.
>
I thought the Monkey was responsible for that?
 
> I should have been more clear.
>
> There were no music hooks played.
>
> No questions about music per se.
>
> The 30 minute question and answer session focused on what
> stations I listen to, when and where I listen to them and
> what I thought about what I was hearing.

Uh, oh...
Is someone thinking of flipping?
 
> I should have been more clear.
>
> There were no music hooks played.
>
> No questions about music per se.
>
> The 30 minute question and answer session focused on what
> stations I listen to, when and where I listen to them and
> what I thought about what I was hearing.
>
> Many other questions were asked about stations I do not
> listen to and my perception of them.

A 25 to 30 minute interview indicates what we often call a "big book" perceptual. A station may contract to have as many as 600 to 800 interviews done with partisans of their station and closer competitors to find out what is going on in the listeners' minds. All the answers are cross tabulated and produce a huge amount of data... the cost is often well over $50 k.
>
 
> > I should have been more clear.
> >
> > There were no music hooks played.
> >
> > No questions about music per se.
> >
> > The 30 minute question and answer session focused on what
> > stations I listen to, when and where I listen to them and
> > what I thought about what I was hearing.
>
> Uh, oh...
> Is someone thinking of flipping?
>

A perceptual is often a health check, not a sign of a format change.
 
> A company besed in Ohio is doing call out research in San
> Diego County.
>
> They called me.
>
> Anyone know which station is paying for this current
> telephonic audience measurement?
>


If the call was from Ohio, chances are it was Critical Mass Media, the research company Clear Channel uses (and owns).
 
>
> If the call was from Ohio, chances are it was Critical Mass
> Media, the research company Clear Channel uses (and owns).
>

However, most research companies do not have their own call centers, and usualy farm out such projects to field service bureaus across the country. The chances are that music and perceptual call outs are done by third party centers.
 
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