Re: WBMG, WERC
> Hehe, yeah I was off a whole decade on that one. I take the
> fall. However, Mooney were responsible for changing the name
> from WBRC-FM/AM to WERC-FM/AM, basically to separate from
> the TV entity. Which is kind of ironic considering it was
> the tv entity that originally spawned from the radio entity,
> which was the first radio station to launch in Birmingham.
> Almost a full circle ideal.
By 1972, WBRC-TV had certainly far outshadowed WBRC Radio, and had better 'value' on the TV station. By the time Mooney bought WBRC-AM/FM, it was a struggling duo all but left twisting in the wind by Taft ... while WBRC-TV 6 was far and away the leading station in B'ham. I suppose Taft, as part of the deal, wanted to keep the WBRC letters for TV.
Plus, I believe the FCC at the time didn't allow the same call letters for separately owned radio and TV (I think it even extended to co-owned to where both had to be in the same BUILDING). Of course, this is not the case today; in Memphis, for instance, you have WHBQ-TV and WHBQ-AM ..... despite having been separate entities since the late '80s.
>> WBMG-TV never referred to Media General. I believe the call
>> change to WIAT coincided with MG's purchase of the property,
>> but I'm not entirely sure. Channel 42 signed on in 1965 as
>> WBMG-TV, and it stood for (B)ir(M)in(G)ham.
>
> Actually, MG did not purchase WBMG, but rather it's parent
> company Park Communications, which owned it since the 70s.
> This happened in 1997.
Oh well, I guess I can take the fall on that. [g] That would explain why Media General now has WDEF-12 in Chattanooga (which I believe was Park's flagship).
> I remember there was quite a bit of anticipation in Bham
> when all this happened. But of course, once the clock went
> away...people stopped caring about 42 all over again.
Ah yes, that's my Birmingham......
> The It's About Time slogan was an attempt to re-vamp the
> tired 42 newscast. Of course...it failed. 42's ratings have
> actually dropped to new lows as of recent.
That's sad. The product isn't bad, at least what I've seen of it. I'd take it over a lot of other newscasts I've seen.
-RW