Please enlighten me, which big broadcasting conglomerates are going to invest in trusted local news in rural Wyoming if they take over a ghost station?
It's not the big conglomerates that will, it's people like me.
Real-world scenario. I've had my eye on a market near me that I can buy a cash-flowing group in right now. I'd be capped out under the current rules. There is also a religious broadcaster that has 2 FMs in the market that wants to sell, that I could add if the caps were raised. I could put an Urban format on one signal to serve an African-American population that is over 30% of the market, and put a Hispanic format on the other to serve fully 10% of the market. Yes, it would be tough getting it up and going, but I could spread my costs out over the other stations and diversify the programming in the market to serve a huge chunk of the population that's not being served now. Minority broadcasters won't even look at the market because of the perception that it's a racist area full of old white folks. Well, guess what? I'm 61, white, and where others fear to tread, I jump in because I'm not afraid of a fight and I see $$ signs. But maybe I'm wrong, and it'll fail. But you know, it's my money, and I think I can make it work.
However, with the FCC they way it is, we'll never know. I have some kidney issues I'm facing right now. My mom is in the nursing home after falling at home and will never walk again, so I'm having to put her house on the market and box up her entire life for storage until she passes. Oh, did I mention I'm having to close out my late uncle's estate that was left to my Mom to deal with until she fell. I also helped out two separate families deal with deaths of the station owners in getting their paperwork filed with the FCC, finding attorneys for them, engineers to fix broken equipment, and put them in touch with brokers for appraisals and getting the stations ready for sale. All unpaid, of course.
So I informed the people involved that I won't be buying their stations. That hasn't stopped both groups from asking me to help them find a buyer. The religious group did inform me that they can't hang on forever, and they might have to shut them down. Oh, well, the FCC can just add them to the silent station list. I've run out of patience, energy and just general give-a-sh!t about the FCC and their attitude.
Sorry for the diatribe. I'm usually a very private person, and I tend to keep things bottled up, which is probably why I only sleep a couple of hours a night. This business used to be my undying passion. Now, I fear if I don't get away from it, it will be the actual death of me.