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Calls to Action

Ai4i

Ai4i

What has happened?
I just heard, "Go to their web site and get your tickets now", from a respected pubcaster in THEE major market.
Have things changed THAT much while I was asleep?
Surely WNYC/WQXR can't care that little for their licenses!
 
Was the "ad" for a nonprofit? The rules are different there - IANAL, but it's my understanding that a noncommercial licensee can sell airtime to a fellow nonprofit and can use "call to action" language that would be impermissible otherwise.
 
An LPFM I work with does run spots for a local air show; since the air show actually is a non-profit (though it has tons of corporate sponsorship) they can run the regular commercial, complete with calls to action, with just some minor editing. "Get your tickets online or at these locations" would be permissible, "Get your tickets and save $5 on the weekly special at......" would not.
 
Thanks to both of you for the clarification.
Yes, I believe the advert was for dot org.
 
As stated before, the restrictions on language only apply to -- commercial -- businesses. If it is a fellow non-profit, you are not bound by the prohibition on call to action/price/qualitative/comparative language. Some stations -- do -- choose to be more restrictive than that.
 
I hear all of this is a proposal by the FCC...not actually law as of yet.

Be careful about this usage. You can, of course promote your stations as you wish....

If some knows of updated info on this, please post...
 
Jason Roberts said:
I hear all of this is a proposal by the FCC...not actually law as of yet.

Be careful about this usage. You can, of course promote your stations as you wish....

If some knows of updated info on this, please post...
Click to expand...

They are weighing whether or not to allow non-comm stations to fundraise for other nonprofit groups besides the station licensee. Currently this is only allowed on a case-by-case basis.
 
Remember the "no third-party fundraising rule" is a prohibition on substantially interrupting regular programming. An example of this would be a radio/telethon or the like.

Once again, the prohibition on price/qualitative/calls to action/inducements only apply to announcements for for profit organizations.

In case of questions, you should always seek the advice of qualified counsel.
 
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