Can a true urban work in San Diego?

[the golden boy]

When I was living in San Diego about a decade ago, Z90 was pretty much an urban station, though they classified themselves as rhythmic. There was also the rhythmic oldies station Magic 92.5, which is still around. Later on, 98.9 was hip-hop station, but I was long gone when they came around. I realize San Diego is only about 7% black, but with a large Hispanic population that likes hip-hop, I'd think one could survive.

 

[radio-darn]

When I was living in San Diego about a decade ago, Z90 was pretty much an urban station, though they classified themselves as rhythmic. There was also the rhythmic oldies station Magic 92.5, which is still around. Later on, 98.9 was hip-hop station, but I was long gone when they came around. I realize San Diego is only about 7% black, but with a large Hispanic population that likes hip-hop, I'd think one could survive.

When I was. VP at Z90's HQ back when they were kicking' butt it was very much the music of the street for young blacks, Hispanics and the gringo wannabees - and one thing the station did not cowstore label itself: Clear Channel might have labeled it "Rhythmic" when they. Took over and started to screw it up, but under Califormula you literally had very young program and music directors who had a free rein to program the music they and their friends listened to in the hoods and barrios. CC brought in old white people to "professionalize" the place and the street cred went out the door.

 

[radiowizard101]

Please explain 'street cred' to me and how it would translate to a successful business enterprise. Note 'success' in other major markets to support your point.

Just curious about this thing called 'street cred'.

 

[johndavis]

Please explain 'street cred' to me and how it would translate to a successful business enterprise. Note 'success' in other major markets to support your point.

Just curious about this thing called 'street cred'.

If street cred brings in the audience of a station that targets young hispanics, then the other people in suits should be able to figure out how to make money with it. One could also say that having street cred means that you understand the target audience better than a bunch of old people trying to figure out what young people want.

Let programming program. Let sales sell. You'll have a successful business enterprise.

I think we can all agree that the kids programming Z-90 after Rick Thomas moved on made Victor a good sum of money.

 

[600kogo]

Z-90 was a really amazing station when I was a kid...or they just appeared to be amazing. Growing up in Chula Vista we saw their remotes constantly, and not to mention that double decker bus that was amazing.

Although my parents wouldn't let us listen to Z90 LOL.